g ‘ ,7 m, , 5 ,- ' â€"-â€"Servt your commumty since1855eï¬â€" , 1 g , :|| :E » - _ i. its. â€ff!“ ‘ . * ~ r , . ; ï¬rst . ’ u ‘ WED 1 i t N! 20. an: 0 t 1 i 0 ammo 81 mum on 15,335 _,'.‘ ',.‘ or: ..-.-'Z 7 V ' 1“ “I!“ ’ MB ' 3 W Getting the - 1 message out i Council spends more \ than $150,000me $2? worldlt'sopenjbrbusinm awâ€, \ Brianna hm ‘ ’ " ‘ My ‘ City ofWaterioo is looking to 3d] Poms " r I itself around the globe as a great 5 place to do Mm ‘ - ) Council allocated its ï¬rst chunk of , _ _ Classics“ â€mo-fl ; change from a new $733,375 economic , ,. . , P483 , development reserve fund, with more ~ ' dumpawucinlmtomlbeingused ' , , ~ †_- to develop a communications/marketing - . ‘ ‘ _ g 5 may and inflammation plan. (2 1 - ' ’-‘ _ ~ As part of the recommendations / u .,,_ approved during Monday's Finance and , “if ' . any†,. i Strategic Planning Cormnittee meeting. ‘ , v * f. 1 ) council directed staff to further reï¬ne. . a}; * focus and report back with an implemen- , F’; ,= r ) tation plan to sell Waterloo's history of ‘ " _, ’ stability. innovation and collaboration » f g â€" . within the goal economy. / ' ; “lt'sasigiiï¬eant investment former j 7 "in ‘, loodtyoouncilbutit'saneededoneto " , ,' ‘ ' drive the message that we're trying to > ‘ ’ send in terms of our economic vitality ‘ andsuremploynmt-baaeddlany.’11m “New w, ,_ -v ,. S ‘ Andenon. the city‘s chief adminiauuive z. ‘ "It‘s about building conï¬dence in the mmmunity.tlut(oompaniea)oaninvea R' r my in Waterloo. and the great thing we have â€8&1 3 going inWatedoo' m“ "'"' ' ’ The amount approved Monday totalled3150.m,vnhldiwillbemedasa ~ . one-time atartup to communicate and 7 ' ’ market Waterloo's competitive advan- 3 ' ‘ tages on a regional. provincial, national “ ‘ - -- ' , andpossiblyaglobalwale. "4; ‘r ‘ at: w i â€"â€"- Anderson said the implementation ‘ -' v i , plan. will also “enable tonne ï¬nding for i , I ‘ marketing and communications,‘ but I'" ’ J ’ will be focused on tactical deployment ' 1 instead ofpmducingamategydocument ' momma-ammo ‘ ; Expenditurewouldmdudeeverythmg MUmemWMMMImmMMWanWMM < MWWWWW‘WW" wmmwmauï¬.mwmmmmmwwmmmdmgmmm ~r~r - a .r mmwmwmpecuwwï¬m ofMWmenï¬umWnWaedwmfluwweFNOammme ? nu .,no¢m 10 mm‘eflw â€a W“ relo- mmkfaniwmmMMth Ufliï¬ml cute or invest _ Wm"? “Ms.- “ out 1 LOADED WITH EVERYTHlNG. * it ( 5 (And It. ll. room bryowm f V l ' tan-m- v 1 N l , 495 t We z.sx we is: ids ,, _ ' m nan-alum an. lâ€.- COM} use 11an nmmwuummo- lmwmmm-WWumM-mum “ mm cit-Miran quï¬mmdeMndidt-WMGKZOMvchDWWWN Tucoon Como! mm 0 Mali: â€UM-mth-zlmnmodulus-umum-amount.“woman-montmmmnâ€"‘u-v-uâ€"hmmm- â€mammal ‘ mmsâ€"mmmamnnwumgm-mâ€"uuzadpâ€"ï¬' “mamaâ€"“unnozuagauggmu: “1519m-m me::.mm=wx=;mm:===.£i~.mur are, ..-~,.......:............... 1a m 1-377-207-2044 ' 4â€"_â€"â€"â€"4â€"â€"â€"â€"â€"â€"_â€"â€"â€"â€"_â€"â€"_â€"A