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amoral(monitomcui-widnelrhy. Anglia new > _ _ _ y i l ‘ l i l ' ‘ MH__4;L Lflll' ‘ LU Membership has its privileges Executive Curd ofi'ers university students discounts at local businesses Bv Piuoc DEMON!) So far, Heimler has received nothing but (elth'liflf’ Staff positive feedback about The Executive Card. ' “A lot of the businesstes) are really excited Wilfrid Laurier University student , about this," Heimler said. “They’ve jumped . Dustin Heimler didn't realize his on the idea." job at TD Canada Trust would also His friends who also attend school have ‘ lead to an entrepreneurial venture to help . responded enthusiastically. impressed that i students save money and businesses sell 31'- fi; a, ~ w; 5“ ' the card comes at a cost ofonly $7. 1 products. 5&7”. _g- ' “They can't believe how cheap it is and . “working at the bank I got to know a lot W 1 ‘ ‘ ' they can’t believe it'sso local," he said. 1 of small businesses." Heimler said. “They " . ‘ ‘ _-, 2 -. . Marketing will be done through Face- 1. were always complaining about not getting -. - , ~ ’ book. Mtter, Youtube and other traditional any students through" ' - 0 forms of advertising. A . } No stranger to the expenses of being a w; \ Ab - But the young entrepreneur said he student. Heimler came up with The lixecu- ‘ . ' ' ‘ hopes technology will playa big role. tive Card. ' a» a; . “it's just going to become a big social net- Businesses sign up to be involved by ‘ work." he said. oliering a discount or promotion to students While providing Heimler some valuable who purchase the card and students in turn experience. the 20â€"year~old said he hopes benefit by saving money. his entrepreneurial spirit will help land him The student hopes to provide the card to a place in a prestigious mentoring program ‘ Wilfrid [aurier University and University of ~ next summer. The Next 36. Waterloo students. . The goal of The Next 36: Canada's Entre- ()riginal|y from the area. Heimler has preneurial Leadership Initiative is to help used his familiarity withWaterloo to connect launch the careers of 36 of Canada’s most with potential clients. _ promising and innovative undergraduates. But he's shying away from big business. \ 1 according to its website. “I'm trying to get with the business own- ' _ ‘ i Students accepted into the program ers that are smaller," Heimler said. “- ' receive a combination ol'mentoring. in-class He's focusing on privately-owned fran- instruction and tuition benefits. chises and established independents, and Following the summer. in-class work at has particularly focused on retail located " the University ofToronto. students are bro- outside of the university core areas. 7 . ‘ . ken up into teams of four to five people and There is no fee to businesses who would i x" given capital, resources and mentorship to like to get involved e and they can even l ~ invent. launch and sell a product or service earn extra oil oftheir involvement by selling l ... focused on the mobile or tablet environ» the card at their stores. i merit. lhe perks don't end there. g . Students have five months to complete " The biggest advantage for the business- ‘ the project and compete against each other es is there's no upfront cost," he said. \ to create the best product. Heimler also tillers tips on how to decide 3 His experience in Waterloo could also be what kind of discount to give and on what fl valuable after graduation. when Heimler products. ’ said he would like to pursue an MBA in the ”to service includes web advertising for ' U.S. â€" his clients. , The entrepreneur isn't looking too far (in the website each advertiser receives ‘ ahead though. with plenty on his plate to spate for a picture, logo or ad. a line for a deal with now. slogan or promotional phrase. a section for a . Heimler hasn't even thought about how {on ( haracter write up and a link to it iveh- ‘ , he will balance work. his venture and school silt' or (moglt- \1;ips|otation in the fall, but he won’t be adding anything While llciiiiIt-r is providing this sum 0 to WLU student Dustin Heimler holds a mock version of his new product. The Executive Card. new to his list of things to do. businesses. he is getting something back Wh'Ch he Olaf“ to launch at Wilfrid LGU'iGV Uf‘iVGVSlfY and The University Of Wate'lOO in the "We'll deal with that when it comes." be (In! llt' didn't unlit iplite. fa" said, ‘ ~;.\ lot of llll' business owners have proud- ”fimmm") Anyone interested in getting involved ed llll‘ with A lot of different insights," he The biggest advantage for Heimler right managing his hours at TD and starting his with The Executive Card can contact Helm? ‘ will now is the ability to set his own hours â€" own business have proven achallenge. ler at dustin_heimler@ hotmailcom. . 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