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i u . wr'murx) armreu- Wednesday. mes. eon A cen lll‘y Stl‘Oll . _ ‘ .â€" . . “$5. 0 a w Union Gas celebrates 100th anniversary ' ' _ " eve-scum» company's direct community support. but the z. ‘ ChronicleStnfl' involvement of Union Gas employess who live and work inWaterloo." Conn. MarkWhaley said. ¢ nion Gas celebrated its 100th year in business He touted the company's commitment to charita- with a party at its Waterloo headquarters last ble endeavours such as the United Way of Kitchener- " week. Union first formed in 1911, when three Waterloo. the Children’s SafetyVillage at police head- ' a __3 natural gas companies amalgamated quarters and leadership Water- , is 3.3" ’ into one loo Region. ' ‘ ' x3“ Things have changed drastically in ‘mthough it costs a bit "We’re proud of our long 1 a? the century since. when it cost only 3 ha h standing partnership with a: , . few dollars to heat a home for a more t n $4 a mo," Union Gas and look forward to i f -’ month. said Julie Dill, president of to heatygur home ourcollective future.” 1 fig? 7 -. _-» - .. A, . _ 2&2; “a UnionGas . Union Gas was recently agiiéL 355821. " ‘ {561.332.5435 1.3. ' “Although it costs a bit more than ”day, natural gas 15 named one of the country's top “3 n}, “$53; 53 ~' If 3 $4 a month to heat your home today. Still the best ene'gy 100 employers. which Dill called . ,, 5 -1:' a, natural gas is still the best energy - n “theictngon our brrthdaycake’. 3 53,3 if? ’ ' » r effigy? 3 choice for consumers.” Dill said. ChOICBfOI' consumers- ~ As part of the celebration, the i; ”fix, ' . ’ 7-H ”37 She used the anniversary celebra- -luIleDfll company donated $10,000 to ' “k. 3 52'ng .' " " .‘~:;'_-7;,¢ 15-1th tion to talk up natural gas. which was - ~ rare, a nature reserve in North , H. ., . 1 ”i , _ _ praidentofUmonGas _ . . 3 gage. 1 in? _ gzggnisjtji 1. first usedeaterloo Region in 1954. DumfnesTownshrp. . , ‘ "as“; . “it's an essential pan of our daily The reserve is a 900a'cre nat- _ ' 14+}: lives. Dillsard. ural area. used as a research area for scientists and *' . ' s c”: 53 Union runs its Waterloo operation from Kumpf nature experts. ' , , 3 Drive It employs 75 people at that location. The official date of Union's anniversary isn't until ‘ . . The company also has offices in Cambridge, December,‘but celebrations will be ongoing through- ' Guelph. Owen Sound and Brantford. out the year. ‘ “In our 100-year history, some things have f changed, but Waterloo Region remains an important ; ’ pan ofUnion Gas," Dillsaid. . 5 _ in The company was abo honoured at a city cormcil . . . . . meeting Monday. June Dr", president of Union Gas, speaks during the companyfs 100th .. . I anniversary celebrations. Gum moo-mo more Our at" and economy not only benefits from the ‘ o o o o . o . Teachrng busmesses to engage usmg sacral media 1 Br Gm MACDONAU) Dingethal and other speakers with customers. Dingethal said. ’ 5: L Chmnirle Staff gave tips on how to effectively use "You don't want to averse“ your I . , a online tools. product." she said. “You want to y. . ;, ‘ The era of soda] media means that “There are trolls out there, you add to the conversation and you . '.' . ' companies are engaging with don't want to engage with them." don't want to control it.‘ Q . . their customers more often and in Dingethal said. There's no harm in puttingalittle if ~ g : _ . different ways “They're the ones that are really personality in your tweets or pom. <5 . . i s i While businesses need to utilize negative about your brand. and they either. 4‘.‘ i L‘ g. 3,» f : ._ ff“ tools such as Mtter and Faceboolt. really want to get a rise out of you. Most importantly. try to take the ' . " , - " 3? they also have to learn when to “Sometimes it's better to just conversation from theonline world ,. k ‘ , engage. says Cindy Dingethal, manâ€" ignore them.” she said. to the real one, with contests and ager of social media at Research in The flip side is to market hard other promotiom. Motion. towards what Dingethal called “You want to facilitate com Dingethal was the featured “brand advocatea' tions and tail: to people on their speaker at Social Mania, a seminar Advoeates are cheerleaders for a terms," Dingethal said. held Thursday at the Gait Country brand. They pump up a product on For example. 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