The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

| .,â€"â€"â€"â€"â€"“ mm~mmnmios Branding expert named to top Post at Creative Enterprise - we“ ,’- . “A I In ammonia Poorer; 7-â€" ,. W R Pumtu fir ~. Chronicle Sta/f a :‘ a; t â€"4 LIFE e The woman who was ? 55mm,“ ._, . n "Q 7": instrumental in rebrand- ing Canada's most popular yuan syn-nan - you: way 1 film festival as TIFF has been ’ ‘ . hired to head up the Prosperi- ty Council's am and culture DESIGN YOUR OWN SOFA, initiative. A” Heather Sinclair is the e. LOVESEAT DR SECTIONAL founding chief executive 5‘s _ officer of the Creative Enter- 6 ’ ;, prise Enabling Organization. ‘ . f“ a} gt“ A ‘ Board chair Roger Farwell ~ N 1 l.- “i § . made the announcement at , - ~ ' l ' if ' t the Waterloo Region Muse» ' . * 51. . a it!“ it i um last Thursday. CREATIVE , - a» ' f 1 .. if 1 “We promised ourselves Em if??? x" 1 ‘ - 13 l we would take all the time ”I TI “ ’ ‘ _ . ‘ , “1 ‘ we needed to find a CEO, 777A VE “1:3“: “if"? $59 1 . 5 ' 1 because of the blend of talâ€" ' v if??? at?" 23:3 ‘ . . l 7 1 ents it requires." he said. ‘ -«. 0: f 95 ' ’ 1 Sinclair. who grew up in . F1 . - “r“ ,,‘\"-;_.. M 1 Guelph, comes with 25 years ' P / its ‘ ”My, ”W“ - y of business experience in "5: gym 1 revenue. audience growth . . _ . . 755 I i and content creation, She Heather Sinclair has been hired as the founding chief execu» j i was involved in the naming tive officer of the Creative Enterprise Enabling Organization. 1 deal for the newly opened mammwymwvumw L: l TlFF Bell Lightbox, and has nomic prosperity that on the famously winding l also worked for the AGO' the focusses on the creative secâ€" roads mm“! 7 W Toronto Raptors and tor. in its broadest sense, to But she’s also becoming . . ‘ fl - r“ ' Alliance Atlantis Broadcast- attract and retain top talent acquainted with the many i Z t , ing. in the Waterloo Region,” Sin- arts and culture organiza- ’ r ‘ 5 . At a starting salary of Clair clarified after the tions.festivalsandevenl5~ log-min ' loosen-n- sou-owner $150,000 a year, she is now announcement. One ofher tasks will be to omwmhtaukum the first and only employee "When I am referred to as listen to people who work in ‘ f of the organization which only an “arts leader" it cre- that field. and find out what ‘i‘j‘h A"; \ has been driven over the ates confusion within the it is theyreallyneed. 45" ~@ if” fig}: past two years by volunteers. community and does not “They may not have full- “ f {3} " The CEEO has already fully capture the scope or time stafl'. nor should they.“ ‘ ' received about $1.5 million breadth ofthejob ahead." she said. “We could help 5 __ ,., . in public funding from local For now, she'll be working facilitate staff and resources 54.315 â€"7.;.".'3‘J%’ “iii: government, said Farwell. in out of donated office space that could be shared; find 4” fig) 1752 5; “ addition to private money at the Accelerator Centre in efficiencies.” ’ ’ and Trillium funds from the Waterloo. Bringing her business province. “it will be advantageous acumen to the creative com- m But the scope and pur- for me to work alongside all munity may help end the EQP’USh- M pose of the not-for-profit those people there. to help “we're at the end of our u...- ‘ -â€"- organization has been con- me ramp up my network,” rope" financial situations fusing for members of the she said. “Then we’ll look for that some cultural groups public, and even for some an appropriate long-term find themselves in. , ‘ , , ii , , ; -, i N . y g 4 local politicians, solution." “Our role is to facilitate L ‘ ‘ * i L * ‘ ’ ‘ ' ~' “The CEEO is about ecoâ€" Sinclair has already done and nurture," Sinclair said. nomic development. As a her homework in Waterloo “1 want people to focus l business leader i will be Region. including driving on their art. not on chasing driving a strategy for eco- around â€"â€" and getting lostâ€" money.” . ‘ i ‘ i i t A ‘ ‘ i 4 i i i . - /’ /'w , ./ ,”//)///z/',( e>< / , fem fi‘u’ ~â€" ~ J Off/9» fl" " “ -_ a . ’ . k, y , ‘ 1 ‘ 1 . F j ~ f _ -â€"- ' ‘ f 7 _ ‘. v . \v ---~-â€" “ ., l , 1 , l q H". " “an... ‘ _- e x . a ‘ y , 1.‘,,.,[.',, ., If (it!) “it. Hill/h \‘““.!‘ L "‘(\,' ‘ ,' ' r l l ( i ,, ), ‘ . ‘\'(l””\[ ,.,.W. ‘.K,...‘,.:.l,,;, .. llllftl/(H'IHAQN’H- “I" w ‘ v" ~ e . ' . “up... 4 ”HM, aw. l “A;