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WI mom I to '. -..~ ,anprt-u fl” GiveYour mmmmmnnapme . ° 'th b' b “WW-wee- wee-«.32.... a a Competmgwr 1g- ox stores was“... “I“ ,3, f u run a retail business, or are thm‘ king of sum- placeat theWalper Terrace Hotel Feb. 24. . - .. ,I .I dull ‘ ' Y° . ..'N°I-Il . It «(I .. , .. mg one up, you probably know that today’s eom- Check out the details and line-up of speakers at I. I I .. .V 3‘. I”. . . “I.“ .r. . . A..." v... 342 5%.; "ff; . .. petitive landscape is very different from what it wwwwaterlooregionsmallbusinesscom “f1”; flier”? fl: ‘ I I" I' "i ”is," “5 “ 7": wasinthepast. . . . ’1" "I 433;“! ;\lril [I There are more competitors, especially big box ... , ' " ~ ‘ , l \ I chains and large American retailers entering the B Royu/ecgerisaélmwith theWaterlooSmalI 1:1:1‘vcl .I, . , .I, , , Canadian market place. wines: titre. - rmatmyweberewawrloam ~ I - . . Keep your eye on the latest potential entry into 519'883' 1 268 WWW. ”1 byna'ls‘ Cd . Canada â€"â€" Target. As an independent retailer, you . ' ‘ must be aware of these _ In I changing times. and figure ‘ ' HYHHU H, '.. , : out a may to compete. . i l \ l ( lllli Added to this growing “sigag Egg § _ nusmzss . competitivethreanwm THE SMART RESOLUTIONS . i: 55‘ i ‘ still feeling the effects of an ‘ . i E; I"?! 31'" a . economic downturn. Con- 52 is $33" .: kg: ?“ . . , ‘ i1 } i av 4- a sumers are. in general, con- . > 3 If; ,f 3 cerned about the future and 3 E: g E; f f i ‘ their jobs. so they tend to g 3&1}? 3% ; spend less â€" especially on ‘ ' i if: ‘0'};E I ? goods and services that are §€§ liii 3 i . * considered non-essentials. g :1 o [I 3 You have to rethink your 20" ACCENTLEIOH MANUAL g g. g a} fig ‘ whole business strategy in ‘ a a BEST-m WANNCANADA' 3 ' i3?! i W ROY . these changing times. From * ' 5' sip. g WEBER how you market your prod- AM" NEW :5 7 “ {IEng .... 7“ # ucts or services, buy and *" a " , . SELLING §§§i§ a. fig; stock supplies. and how you .q 49 - . I i " hire. train and motivate your staff. -“"' PRICE ' « 5 g? 'i 3 9‘ 1%§ The good news â€" there is still business to be had. ‘ mum s O i i :3 a; g but you will have to work a little harder to get your : i ‘ ‘ m". g; $-31 is 1 share. Don't fall into the trap of pulling in the reins I I‘ . f I... ' i 25:: 1 g i! l when sales are down. \ ‘ . (muâ€"our “menu-nun: if a - l The biggest mistake I see retailers do is cut their - /“ - «. m 0% 48 E'Eggggg Fig; J advertising spending when sales drop. When your _._____ an aka-83$ f : sales drop. you should be taking a look first at what mm._=:. §§g 3 § 2 {a I you are offering your customer. and adjust to meet the 3 g g _ 52! needs ofyour market. _ E o ' g g Then come up with creative ways to promote to , . w F2010ELANTRALMANUAL.:V1ABD [few I?” a g; fiégggé your customers. and keep your business at the top of ‘ - if,”' E: " f 1' 23 «:32 ' ”ff Wis-‘1" . “figs/55: § § ' i 23 5 the" We a . A 3 .a mute.» .‘§§ 3 f is? Duringa recession suppliers may be willing to give A} “2:; * . " hf??? ~fig/ if 3’" ";%§ #213 a) $3 ' ‘ 9-: . i better concessions to move their stock. so check for T Igff’isg a: ”‘(y’g’i‘ : “ " V 5‘33” ’ 1‘ " i; I . 4;, 1“: . ’5 1‘ g€-§.lll‘g fig deals with your suppliers that you can pass on to your 7‘ ‘1’?» . e we“! in? ” " ‘ 1‘4”} f»??? 3' “‘39; '5‘54' "”3"“ ‘ . “f3 s H g} - customers. m...â€" - .9; 3%" If}? Everyone likes a deal. especially in recessionary ' a P‘ is: times Talk to your staff and come up with a game plan _\ \ 1. -1 , . , .. A. 39w Gabriel“- . WWW..$X I gangs; - . a? ‘ that will boost your sales. increase customer satisfac- "- .I ‘ *' eés‘v" ' j" "I *{f a; 3:;§1‘;.§}.‘i‘: ‘43?“9‘; it?" 3 f 8:: 3 tion, and encourage service excellence. ‘¢ ' N ' "ggfiéfi; . .' ‘- . 14;; .: 1.4: "5’, s‘3 i. - 4‘4 4.: ng, I 32" it The Waterloo Region Small Business Centre. in a \ :33 as»? VQ‘.a‘qufi1§; . A” ;f , 4;“ gig; g £33130 partnership with UpTown Waterloo. and Downtown «:1: “é: 5.... W1. )1“; “$13.9. I?“ . ‘ 21.; if ' 3,35% g g .2‘ i9“: Kitchener BIA, is hosting a retail seminar that will ‘I' V «in... *‘t’bfoz . ,-~ w R: .:.;. 1.4.... 1; 915%“, ".-‘~.‘v' : “$.21 g ggii £313; '1 focus on strategies for our changing competitive eooâ€" __.__ g g 83- 3 a! l nomic market. 1 . {51 Hgfi g: You will come away WM] practical ideas “‘3‘ you i 2011 TUCSON I. MANUAL 0 THE AWARDvWINNlMi comm mm is > ‘1‘? ES . can implement immediatelyin your business. Thereis a“. .. ’.W‘.L‘~S§; -. ,,1 ‘ .. .. 4., 1. ~ 2,. z 5...“ m - 3: gig! fig» - i a host of speakers who will share with you their . . .M" 3 ”1‘ ' was 3‘“; .~ $7 5.7%}? ,ggigri . {gigs is ‘ ~ .3 proven retail strategies. 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