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WATERLOO Cit-omen: - Wednesday. Atlas} l i1 zoio . 'i1 0 O I I O C Adaptation £8 a tool of survival for local museum facmg challenging times MGM/intone PROMO Purina verse that is being shown at the Museum's Chronicle Stay current Cosmicmania exhibit. "We're talking about ways to intercon- There‘s a new museum in the region. but it's nect.” Marskell said. 10 years old Because the municipalities are agreeing The Waterloo Regional Children's Muse~ a ~' man to help fund operating costs, corporations um is undergoing a metamorphosis, and NM and foundations are taking notice and are will emerge in the fall as The Museum. This ' ‘ ' - e ‘ -, . . _ , “ ‘ kicking in money as well. summer. the board of directors has focused CONGRATulAT'OIs . . 1.. . :3 Grants have come from the K-W Com. on rebranding and creating a new logo. ' ' l ’ Igfi munity Foundation, the Musagetes Founda- "For sure there will always be a place here " YR IA" Au” "ATHIEu " g . tion. and the Lyle S. Hallman Foundation. for children." said the museum's chief exec- ‘ ‘1'}: The Ontario Trillium Foundation has also utive officer. David Marskell. ' ' ”’ ? - committed $225,000 over three years. “But now we‘re a place for young adults a. . Marskel] is proud of his young staff. who and adults too. We need to fulfill the poten~ I. are in their 205 and early 305. But the muse tial ofthis glorious building." ,_ â€"--â€" .________, "’ ~ um will be using the grant money to create Formerly Goudie's Department Store. in ; a . ‘ . ‘ two new positions. He’ll bring in some expe- 1999 the City of Kitchener agreed to give the l ' «Jaw . ‘1f; _ ‘ , ‘ rienced people to help diversify and develop museum a SO-year-lease on the 50.000 a ”mum; . 1 it it; programs and events. square foot space near the corner of King 2 . "‘ "‘ ' -e ' ‘33" Over the years, the Children's Museum and Queen streets. They also provided $1.5 ; ,v ' .3! has mounted several large exhibits aimed at million in start-tip funding. l . a broader audience. Though the refurbished building didn't ‘ . Those included The Remarkable World of open until Sept. 2003. the inaugural exhibit r lane Goodall. Andy Warhol's Factory 2009. was held in 2000. ‘ ' and Our Body: the'Universe Within. Mthin Since then the Children's Museum has . two years. memberships doubled. struggled to find its footing financially. end- This fall. the museum hosts Titanic: the ing the last fiscal year with a $140,000 budg- , Artifact Exhibit. Negotiations to bring it to et shortfall. ‘ r the region have been underway for two “it's a not-for-profit, so you're never out fa years Searching for Tom Thomson opens in of the woods.“ Marskell said. “But you don't .5 _ . 1, February. want to lose your creativity” ‘: 3- But big glitzy exhibits alone may not be He took over in 2006 and since then has ’ 5r “ enough to grow attendance and revenue. worked hard to convince regional council, as F? _. - That's why the organization is branching well as the city councils of Cambridge, T ‘ g ' 1’ , out with the Museum After Dark. hosting Kitchener and Waterloo. to continue to fund ‘ .- ‘ . ' weddings. corporate events and fundraisers. it. ' ‘ The ground-floor café is now home to one of And they have. This year. the municipali- the few licensed patios downtown. and was ties contributed a total of $470,000. The City .1 the host bar for the recent Magnetic North ofWaterloo alone has provided almost WW“ 1,, ,. - k1}! flagging -g 1% ‘ theatre festival. They're reaching out to local $50,000 in each of the past two years. ‘ ,_'.. 3;. (FEW ég ‘ #3:" a") ; ... a" hotels to create tourism packages. “1 truly thank them and applaud them for , ”3.44313“; ' .72.. ff?“ , “ ‘ " " , 1 “I‘m delighted that there's so many points getting past the boundary of Kitchener and ‘ "Va“ "Wi V. ' of relevance for us.“ Marskell said. Waterloo that exists somewhere around ‘ “We’re a non-profit. so it's not us who what i like to call midtown," Marskell said. wins it's the entire community." ~ “1 live in Waterloo. many of my staff and volunteers come from Waterloo, and a third of our school buses come in from Waterloo. The Museum So it's wonderful that they recognize that." The Museum is building bridges to megSLW" Kitchener Waterloo in other ways. 519‘7‘9'9387 it's collaborating with the Canadian Clay For more information, 3° ‘0 and Glass Gallery, sharing information wwwthechildrensmuseumca about finances. marketing and merchandis- Myriam Fleischer and Mathieu Leger held their wedding at The Museum on Saturday. The ing. And the Perimeter Institute created an former Children's Museum now hosts a diverse range of events and exhibits. original film about the origins of the uni- W“°"“"m August 9 - 21, 2010 NB Belmont Ave W Kitchener . . (Belmoanillage) Come in Early For Best Selection 5l9-603-0142 .. ~ ~ ~~ . .(/l .v (II/Mil 1/01! (/0/1 / 411' //I(I/ ( 'I)l/ll/A' www.lafemmepnvee.com «