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ti in lllltti\llll" “i ‘ “i i “‘ 'l! a t. , ‘4 “in [a 9. 4i ( as. k: i it r f 1 i V i ‘3 "~ 7%. .5 :- K . . l .4 is _ . s. } lm I M0 th er and da ugh ter team sets up busmessfocussed an elder care BM lHHlllI ii PROM. Pinon“ - 1 3 [Pill] lilrl‘. and ii \\tillltl split the toiiple up i human will ‘ v I ‘I We have t oiiples who lithe been together toi ' 1‘ I ' NI \l‘tll\ tillll .ire l|]\("litl‘ll)l(‘ in split them [eight stuns will most kids tiie lx‘gging ' ’ I up. that would he really tough on both pen Alum-ii pilii-iiis toi .i piipin i liliit‘ litiiki- f . l . i I ple." she said. lillllllliiil t\.l\lanlgllt’l llltilli. Honda, 1', ‘ _ ' “By implementing our St‘f'Htl‘, they can ioi .i grandma "\ I a l 't 1 both stay at home and together." \lie had Jllsl lt’illl Ilt'll liriin \ isiiiiig a I g, ' . ‘ ‘ ,. [he Burke llamiltons also love to see the seniors lll)llll' illlll minted to adopt it l1t'l\ i .' ‘ , . bonds ihai form over time between the l.imil\ member I . companions and their (llt'nls. ()ne client Noni hloe and Brenda hau- turned their ‘ >.._ ”3 ‘0 who has dementia is having a difficult time interest .ind toinpiission for seniors into it . ‘ . ‘d " -‘ recognizing people. lllflVlllg business. Warm l‘mbrat‘e llder ' ' ' ' "But it's very clear she knows who her (are . . ..~ caregiver is." (ihloe said. “She lights up." Started two years ago. their companion f . . ' . , t Warm limbrace is growmg again, hiring and assistant e sertice has grown rapidly. 4' *9 " ~ ' ‘ new staff in early 2010 “We look at the heart With more than 20 employees and a govern fi _ v . of the person, the care and compassion for mentcontraci underi'ts belt. ‘ _ g seniors." Brenda said. “We can train some [is a business that was inspired by perr ‘; ' one on what to do, but you can't put that sonal experience Brenda's mom, Margaret . f heart into someone. and that shows very Burke. started experiencing dementia at a ‘ readilyin people," young age a in her 50s By the time she was ' They've just been awarded a govemment in her early 60s, the family was struggling to ' contract as pan of an initiative to reduce the care for her. I use of alternative care and emergency beds. Brenda was raising five kids. running a For the Home At Last program. a Warm family business and trying to he the primary / Embrace companion will meet a senior who caregiver for her mom while keeping her in is being discharged from the hospital and her own apartment. “1 quickly found out drive them home. Then they'll make sure how limited the sen'ices are," she said. they have their medications and groceries (Ihloe agrees. and get them settled comfortably. “At that time. there was nothing available. “If they go home in a cab and they don't Even if you wanted to pay privately, there have their prescriptions and they don't have was no support." any food in the house. they end up calling Margaret Burke died in 2004. at the age of an ambulance again and within 24 hours 67. they're right back in the hospital." Chloe Just three years later, (ihloe and Brenda said. rolled up their sleeves and set about planâ€" Chloe has been named the Oktoberfest ning a business they knew would fill an Woman of the Year in the health and well» immense need. ness category. and was also nominated as a “The oldest boomers turn 65 in 201 l," ‘4‘ Young Entrepreneur of the Year by the Brenda said. “it will be the first time in histo- ' Chamber ofCommetce. ry that we see a population like that, so She recently got a loan from the Canadi- there's going to be a huge need for services." an Youth Business Foundation to expand the ’lhey Started “biking 0U! OfChIOC’S home Brenda Burke Hamilton and her daughter Chloe Burke Hamilton have started an elder (are business even further. Warm Embrace is in 2007. but Warm Embrace became SUP business, inspired in part by their own experiences caring for a family member with dementia. now the only company in Ontario offering " cessful almost immediately. and they quick~ cxmommmmmro the Ashby Memory Method. a program ly realized they needed more space, They specifically designed to help those who are moved into an office in 2008, and then into want to continue living independently in But when seniors are ready to make that already suffering from memoryloss. even larger quarters in 2009. their own homes and don't want to make the move, companions can help clients transi- Warm Embrace now offers the services. Staff at Warm Embrace are certified com- move to a retirement community. it can be a tion from their home to a retirement home and the companions. the two women wish panion aides who visit seniors in their difficult move to make. orlong-term care facility they could have found for their loved one a homes and provide services such as cook- “They can lose their connection to Chloe said it's satisfying work. particular decade ago. ing. running errands, housekeeping, medâ€" friends, family. community. neighbour- ly when it means elderly couples can stay “One person just cannot do it alone.” ication reminders. personal care and hood." Brenda said. “They can lose their together. Brenda said. bathing assistance, sense of connectedness and belonging, and “If one person's need is greater than the For more information. call 5l9<954-2480 it‘s essential assistance for seniors who that's really vital." other. one person would end up in long- or visit www.warmembrace.ca o 'd h r " In;ured.... we get pal w en ,, C I -~ on et and ’0 "s Y g p - ., morell kelly " ‘5’ [’4' Personal Injury Law We fund ALL tttatton expenses. morellkelly.com 519.743.4443 9