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u -s\\liilltNl(NRl)Nll1) ammo.” letuuan i mm B SS l Continuing the tradition Jewellers celebrate 25 years in business with expansion to Laurel wood thiamine Oms‘mN VIM” " ' EV """- ’ ' go to the popular area in the ldllft‘JHlltitJ J (‘hrmm’le stuff _ l" J V ' 5 , f ‘ community.” , ‘1' ,,;: ' . ' As well. the second store means more The Heffernan family knoWs that ll you opportunities for Jim's and Jim‘s children have a good thing going. you should ;- Melanie is learning the trade from her stick With it. . father. and the 18-year~old plans to lollow in “rat's why servicing is still the backbone his footsteps one day. of their business 25 years after Heffernan‘s “l've always been very interested in what Jewellery opened its doors in Waterloo, " a. my dad does." she said. adding she plans to . “Dad always said. ‘1)0 what you do best,‘ «ire . 3" enrol in a gemology program. and service is definitely what we‘ve found 3.. _ § § ' Right now she's working for her dad full that we‘re good at." said Jim Heifernan. who If? I... r , time as a sales person. and she's learning runs the company's new location in laurel , 5' ”~“‘ about replacing watch batteries. And in time J wood Commons. . a 3:, . she hopes to master jewelry repairs. “So many stores. for whatever reason. *1?" :9 :1 So far the response to the new store has just want to sell the product. But it's actually . , ‘ 9' ' .-.= been good. a good business servicing the product as ' _: ~31 7 .1? oi- “ “The community is welcoming us Wllh well." ‘ 2- :_ i‘fififé . - ' ”‘3 open arms," Melanie said of their cus‘» Started by Jim's father. John Heifernan. in , fié‘fi ' , *' . tomers. many of whom aiso frequent the 1984. the store always was, and continues to . ' ’1 :fi' , “my; - ‘ . Parkdale location. be, a family business. a? i ‘1'“ ' 7. - , ; - "We wouldn't be here without our loyal John began with a small location in Parkâ€" rotor » Eff? ' 5: (is customers,” Jim said. “With the jewelry dale Plaza. He had some experience in both W ‘ ; 7 business we find rather than just being a jewelry and retail, and wanted a business ‘ :5: " ‘ customer. you build up a relationship And where he could work with his sons. Jim and .3... 3'" _ over the years I think we’ve built up a lot of Tim. ’ customers who have turned out to be “It was a great opportunity for the three ‘ " friends." i of us to start it up together. We had a lot of _ -' . X . Timing has also played a role, He good years there.” Jim recalled. 31.. ‘ believes they opened the shop at the right He was only 15 or so then. and worked at ’ time â€" just before the Christmas rush. the store part time after school. Tim, the “We were treated to a great Christmas elder of the two. got his “bench” experience , season. thank goodness. 1 think being a new at jewelry shops in the area. And Jim even- location and a new plaza. everyone was very tually went to school to learn about gemolo- ' excited. so it was the perfect time.” he said. gy. diamond setting and goldsmithing. ' Now they're looking fomard to the open- Jnhn passed away in 2001. but his sons ,3 € ‘ ing of other stores in Laurelwood Com~ kept the business going. Jim â€" with the if ’»-' mons. Food Basics and Scotiabank are slat» help of his daughter Melanie â€" runs the 7‘ ed to open later this year. meanwhile. Star- new location, while Tim works out of the ‘ " ,_ bucks is already sewing coffee just a stone's Parkdale store. throw away. Both are small in terms of square footage . ‘. \ “50 little by little, as the merchants come in an attempt to keep overhead costs down. ;’ “I." “ in. 1 think it's going to be a wonderful plaza." J And they don't carry a huge inventory. f“ Jim said. "1 think that way it does allow us to be f I i that much more competitive." Jim said, . . That said, they stock “unique" earrings. bracelets. rings and necklaces. including . H8figman’s many featurin trendy coloured gems. In - terms of watchges. lleffernan's stocks such Jewellery brands as Bulova. Skagen, Perry FJlis. Puma and Mexx. laurelwood Commons As for service, they offer same~day jewel» 5198854468 ry repairs, watch battery replacements while Parkdale Plaza you wait and custom-made jewelry. fir-£11680 ll H" a little story. We actually (10.3 I0! of Jim Heffernan. pictured above, and his brother Tim have recently expanded their family busi» e a sjewe ery@rogerscom “'3‘?" balml'es' 1”“ sa'd' adding the ness. Heffernan’s Jewellery. to Laurelwood. And Jim’s daughter. Melanie, is following in his Hour; 0'me repairs are the” "105‘ popular semce. ‘ , footsteps, working at the new location at the corner of Erbsville Road and Laurelwood Drive. M d F 'd “People love the fact that if you bring it in K...“ m"). mm on ays to n aysâ€" 10 3-m- ‘0 6 p.m. here. you know it stays here as opposed to Saturdaysâ€" 10 am. to 4 pm. being sent to Toronto or Vancouver." he lirbsville Road and Laurelwood Drive â€"~ dering what we would do to celebrate.” Jim Sundaysâ€"Closed said. opened in early December 2008. said. “We thought it would be a great oppor- The westside store â€" at the corner of “After 25 years in Parkdale. we were won- tunity to branch out, stay in Waterloo. and . . I d we get pald when 7 njlll'e .oo. you get paid. J l morell kelly l ' ‘ l Personal Injury Lad ' h 11 ‘ . Strai t answers to a your questions. ‘ l ‘ ' " r13 liq-144" mmelllxellvtom o t. o. o.