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“All Killilt HBONICIL 'Wediie>ddy January I. All?! ~ 15 V- A hiter smile ‘ 0 o o o a 0 New teeth-whitening busmess a big success at Its klOSk m Conestoga Mall By JENNIFER ORMSIUN »_4._ ~ seven kids. and her mother didn't »»»»»»i'hwdi\rtitl »» ._.,_ ‘.' have a lot of time to help her build . - l J! good oral-hygiene habits. When people he.“ llitii you‘re ." f“ But when she was in her early in the teethâ€"whitening him _ _. J, .- 205, Hilliard-Baird started to focus iiess, nine times out of ii) the) 4,“ l i, 4 - J .,-' more on herown teeth. don't want to show you their teeth. .t -» ' ‘ ‘ _ -, ’. J at; “i am someone who personally And that‘s something Scull \ -. kw h,- l’ knows the difference from when Baird and Marcia lllllltlrtl Baird .ire __ ~ 7‘ ‘ " - 1 a“ 51: my smile was not great to when I trying to change with their new ‘ ' 5 ‘ " improved it,” she said. business. Smile l-‘X lire ' ‘ " ’ “The difference and the impact _ "The minute you whiten some- J t 4 i?‘ . . that made were phenomenal." body's teeth. their head goes up , , i j ‘vtgw Since opening Smile FX at the higher, they feel more confident," ‘ i 3) ' J. end of October 2&8. the 1138an said Baird. _ F” J“; ‘TÂ¥_ has been "incredible." exceeding "They feel the) look lit‘ilt‘r 7 3m; â€" 447 f? their initial targets. she said. and most people do " as .Q 4. {J r, f :;;. “We were almost at breakâ€"even ' ' a: _“ J _ ' 4» a}. ’ after our first month â€" we did not H J- p%; . . f}: ;. intend to be there until at least six [£1771 8077200116) lL’hO ‘ «r "‘ y 5, months." personally knows the g“ 4 J, ' _ a)?" G?""‘8 ‘Pe'message °“”°‘he . a - g,“ â€" J ~ w ,,J»» » » public hasnt been as easy though. difference front when aft“ . 4 J - ~ - , since this kind of treatment isn't ‘ ‘, v1 â€", ' “ "- jt- ' widel used in Canada. my smile was ”at grail, J fl t L 7.3 i - l ‘, xii“ Bull those who have tried it have to when 1 improved It. “£1 :/‘= , J, .- j- , 4,7,-4.-4 been “extremely satisfied with the _Mm Hilllard-Balrd ' ~ . if... . .. results.” according to Hilliard- . _ . _ , ‘ ' . a ~» Baird, adding there'sa 100 per cent (4; owner ojhnirlel'x Inc. , » » » “EEK _- money-back guarantee. ‘ “We are finding the word is get- The Waterloo couple got into . ting out there and referrals are the business ~ which offers fiégé starting to come.” _ whiter. brighter teeth in minutes 3 ' :‘ And because of this response. â€" after changing dentists and L _ ' the couple turned to the Waterloo . " finding out their new practitioner Region Small Business Centre for i didn't offer iii-office iooih Whilt'iiâ€" ',.;. help. They plan to expand the " ing services. something Baird had business by offering the whitening been looking for, if, service in salons, spas and well~ Two months later, llillmrd - J » F nesscentres. Baird was on a cruise with her mâ€" _ ‘ . (“s i ‘ In fact, they hope to have their ier. who discovered that wrxne J 7 W . -. " x4“. product offered in l00 locations by was being offered tin-hoard tor ' 2 v ” 1 ' “a ~ r the end of2009. $169 in the spa. f seas ""~"‘ J. »‘J"' h ,- 4 ‘ _ "It's not every day that you see a 7, t "She said, ‘Would you do it?' " “ ‘ ' ' ‘ business that comes in here that rot-“nod Hilliard-Baird. “it“, had Marcia Hilliard-Baird and her husband Scott Baird have recently started their own small business, called Smile FX has what | would say is the poten- previouslv used whitening inn s “(a 31 a “05k in (”1951093 Mall tial for franchising and expansion “And i Said. Absolutely! mitt “mm "WWW” on a large scale." said Roy Weber. would have paid $500 or $6101) to international suppliers and Conestoga Mall, near Zellers. America â€" bar none â€" and we've their advisor at the smallâ€"business have it done. it just so happened researching the industry. where customers receive cosmetic tried them all." centre. he didn't have it. and we’ve not had “And it's from there that Smile tooth whitening with blue-light The Smile FX treatment costs "it's exciting.” any time to find an alternative." le was born," said Hilliard-Baird. technology that doesn't use heat or $149 for three sessions. which are And after the cruise Ship who jokes her job title is “chief a laser. 20 minutes each.Walk-ins are wel- stopped in Miami. Hilliard-Baird smile officer." They also use a safe gel formu- come, although those who want a Smile Fx Inc» realized this was a bigger business “it's very demanding." she said lation. Baird said. “There‘s virtually specific appointment should book than she had imagined when she with a laugh. no sensitivity for 95 plus per cent in advance. Customers are encour- Scott Baird and Marcia saw people lined up in 904degree The company is the couple‘s of people. aged to complete their treatments Hilliard-Baird . weather to have their teeth first venture together. Hilliard~ “At the end of the day people asquicklyaspossible. preferably in Conestoga Mall (nearZellers) whitened in an outdoor mall. Baird used to work in beer and are getting those in-office dental three consecutive days. 519.572.7025 “i said. there's something hap- wine sales, while Baird runs a results that are typically well above Hilliard-Baird knows first-hand infogsmuefxca pening hem." Hilliard Baird said. company that tenders household $500 for a fraction of the price." just how much a person's teeth can stmuefxca She and her husband spent the moves on the lntemet. Hilliard~Baird added. “It's the affect their confidence level. She next nine months meeting with Smile FX now has a kiosk in best delivery system in North was the youngest in a family of l ( ii\l'llll J o o l.ii1tiitl\uif.\ o- o “numb A“) r M. i\\ i v\ ‘ n. v 9 “s ALL LEATHER COATS HALF PRICE I C h a n n e r S l i '>