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We have been looking at the four "P"s of marâ€" keting. This week we are going to conclude with a look at the fourth and final "P"â€" promoâ€" Hon. m Now, promotion, or advertising, is the final step in your marketing plan. If you have planned properly along the way then this step should be a snap for you. When you decided on the product or service you wanted to sell you should have made that decision based on the needs of the marketâ€" place. Let‘s go back, for a moment, to the beginning. â€" You would have identified your target market, and you would have gone about choosing how you would get your product/service to this marâ€" ket, and what price you would set in order to sell a truckload. So if you did your homework and you know whom your customer is, how much they will pay and where you are going to make it available for them to buy from you, then promotion is simply a process of informing your customer. Promoting a new small business sumer will even recognize a product or service. This does not mean they will buy it, it only means they are aware of the product or service. So, you can see that it can get MBE | quice expensive to advertise when U R you require multiple exposures to j have any effect. OY So come up with some creative ER ways to spread the word. At first, you may have to give your product/servâ€" ice away, or deeply discount it, in order to get people trying it. Word of mouth, on the other hand, will usually result in a sale. You have experienced it yourself. Have you ever asked a friend or neighbour to recommend a good plumber, carpet cleaner, dentist, hairstylist, car dealer, etc? If they have recommended someâ€" one, chances are you trusted their word and you ended up buying that product or using that service. ©20 Daverw1Rd#37i 500 Fairway Rd. S. Waterlog ; Kitchener ~519â€"746â€"9570 | 519â€"896â€"0018 s Jan. 10*,24;Feb. 7, 14, 21/09 7 Night Western Caribbean cruises roundirip from Fort Lauderdale to Cayman Islands, Cozumel, Mexico & Princess Cays neesmcioen " C PA [A csapo ‘amw,wmumm;mmwmm. Space is capacity controlled & prices subject to change. escape completely ie _ Ruby Princess® . Experience her Inaugural Season! WATERLOO CHRONJCLE + Wednesday, June 18, 2008 + 18 EARN, REDEEM, AND EARN AGAIN!