The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

more customer friendly. For instance, more prod- ums are refrigerated in the Waterloo Town Square loca- tion, making it convenient for customers who want to have a drink right when they arrive home, instead of after their purchases have chilled. "Everything we have is \lute of the art." said Inforge. Next, the new store has seven cash registers. up from four at the Erb Street 7mm For starters, the Erb Street location was at least 40 years old, so this store's operations are updated and There are many ences between the m and the one it rel Ltforgesaid. 'Titcherkr-waterioo is probably the fastest growing community in Ontario, if not in Canada, and market stud- ies told us Waterloo Town Square would be a good location," Laforge said. "And, I the move) helps to revitalize the downtown core." The decision to move locations was made as a result of studies conducted by the LCBO, said store manager Michael Laforge. adding the Erb Street store wasn't meeting the needs of uptown shoppers SP‘ ar-j-a. "'ler, Layton is refen more than 2.000 n its, beers and housed in the 16.6; foul store. III the way of selection," said Chris, lsiytmt, the company"; media relations (ti-ordina- tor. Mreet location. and offers mun- than twice the shop- ping area and 500 additional products for Conxumcrs in choose from. "aterloo's uptown Po Wnow home In southwestern ()rttario's largest lt IN). lhe now liquor "tore at Wan-Hon ’luwn Square rcplun‘s the former Er!) Area's%rgest LCBO store has opened in uptown Waterloo In JrssirrrtoRsv,ius kuttre, "heare l thilllnvrx were ------, [TfiJj=))iEf;S Pop the cork [hero‘s quite it hit more By IENNIFHI Omsnm t hronirte Sui/I ------, tq ' dun-sour: (153?“ flhimttiirrintniir , " "air-tit-ur, “I’m!!!“ .s referring to the 2.000 wines, spir- many differ- the new store it replaced, and coolers 16.633 Squaw. 'ttLteetttanroetteramm well towards premium, and I believe the Population is as M... .. It stocks a number of rare items, including a Crown Royal limited edition, selling for $l75, a $2.700 Louis XVI cognac and a Macallan sin- gle-malt scotch whiskey for $900. ”not; sumer. And the new LCBO is fully equipped to accommo- date the modern-day con- Laforge also Back then, he sold a lot of standard table wines, as opposed to today's big sell- ers: Shirazes from Australia and Pinot Noirs from France. Tha/was not the case 20 years ago when Laforge began working for the UCBO. less. but they conslnne bet- ter quality products. And vintages would fit into that category." V __ '"'"r'm-.'%" that Waterloo HIM) shop- pers are a discerning and knowledgeahlv crowd. with many making purchases from this section. "Generally the Pupula- tion is trending towards the consumption of premium products. So they consume less, but tth rune-"nu l...- We continue to grow "Everyth ing we have is state of the art. " And. this sum: has 500 vintage and rare wine prod- utts - that's 200 more bot- tles on the vintage shelves than at the former outlet. Caforge has observed that Waterloo tcrtrt A...“ "It became quite con~ gamed, especially with the two universities close by Students generally shop in groups." slum. where customers were often forced to wait in long lines. -- Michael Lafarge More manager' L-rlnu HIM) shop- a discerning and cited the 10am "lt's all part of educating the consumer," Laforge said, adding more samplings are being offered over the next two weeks to mark the store's grand opening. Uptown resident Anica Jovanovic was one of many customers to sample wine in the store last week. This store has a tasting counter that offers more he- quent product samplings for the public than at the Erb Street location, which closed on Oct. 23. They run from about 3 pm. to 7 pm. on Thursdays and Fridays, and noon to 4 pm. on the weekends. Cars can enter the park- ing lot behind the building off of Caroline Street. Cur tomers then walk around to the king Street entrance. parking at this store as one of its advantages, "It's an excellent store." V ott1i1q.yllilittrttm"miiii :4 cr.:; ""ttrKrmirriiiiiii"iiiiii ”“ ' M" 'thll"ag.aegittmr trt 'ar.'- (iiiiG7iGrll'lllll. And now, instead of shopping for five minutes, The store's assistant man- ager said most of the cus- tomers have similar reac- tions to Jovanovic's when they browse through the store for the first time. "lt's bright, it's a lot big- ger, and the selection is overwhelming for them," said Ron Franks. she said. "We desperately needed this store, so I'm happy we got it here." In a story on Queen of Hearts costume shop (Chronicle. reported that Mavis Theatrical Supply had closed. While the has changed, it is still in business. Mavis Theatrical Supply is Seams like Magic. located at 321 Weber St. N., (lower level, Stereo) in Waterloo. In I? (lllllll BASEMENT i, . FINISHING SYSTEM' Clarification This store is a place where people can pick up On Oct. 24, the day the 115 King St. N. LCBO opened its doors, it recorded almost $45,000 in sales, a 100 per cent increase from the Erb Street store at the same time last year, Layton wr,."" So far, business has been good. Laforge has noticed many customers stay for close to L_It I half an hod/. Square store, has found m -t_NNP “mum may (Lnromcle. Oct. 25, 2006) it was ll Supply had closed. While the store's management 1ess. Mavis Theatrical Supply is now a subsidiary of 321 Weber St. N., (lower level, side entrance of Mr. shop {ghfonicla Oct. 25, any Waterloo residents enjoy the a.m. to IO p.m. a Mondays to Saturdays, and noon to 5 pm. on Sundays. "Liquor stores are no longer just about bottles on the shelf." beer. get advice on planning a dinner party, improve their product knowledge and sample new or featured items, said Roy Ecker, the company's senior vice presi- dent of retail operations. their favourite wine, store is open from IO INNIFEI W70" M spirit or