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The Warertoo Chronicle is published evers Wednesday by the hurway Group, owned by CityMedia Group Inc., a subsidiary of Torstar Corp. The content of this paper is prutected by copyright and may be used only for ip--rsun.fl nonâ€"cummercial purposes _ All other rights are reserved and â€" commercial use is prohibited. To make use of this material you must first ubtain the permission ut the awner of the copyright editorial@waterloochronicle.ca sports@mwaterloochronicle.ca sales@@waterloochronicle.ca composing@waterloochronicle.ca WATERLOO CHRONICLE 623â€"3050, Ext. 210 The WaterIbe Chronicle welcornies lerters to the Faditar They should be signed wath name. address are phone number and will be venified for accuracy No unsigned letters will be published : Submissions may be »dued for length. so please be hrief Cepyright in letters and other matenals subimatted to the Publisher and accopted for publication rmains with the author but the publisher and its hconsees may freely reproduce thern in print electremim ar other forms Our inailing address is 279 Wirher St N Unut 21 Waterlon, NZLPF Phone 88bâ€"2830 . Fax: 886â€"9383 The views ot our columnists are their own and do not necessarily represent those of the newspaper 279 Weber St., North, Suite 20 Waterloo, Ontario N2J 3H8 Group Publisher | Group Sales Director? Associate Publisher Special Projects Special Projects tanacian Publications Mail Stles I‘d uct Agreement Number 40050478 Boh Zarewcks Advertising Sales, Ext. 222 a 22 F2 IEJ Rub Leuschner _ DwayneWeidendorf Gerrs Mattice Norma Cyca Retail Sales Advertising Manager, Ext. 230 Sales, Ext. 223 Andrea Railes Bob\ rhanac Editor. Ext. 215 Sports Editor, Ext, 229 Internatinal Srandard Serial Number wwiw waterloochronicle.ca Lynin Bartai Manager 623â€"3050, Ext. 208 Letters Policy 5> SK1i ISSN 0832â€"34 10 Audited crculation 2 Bell Pibsora Advertising Sales. Ext. 228 Matt Miller \\h But it just might be a taste of what‘s to come if Hydro One‘s warnings of rolling blackouts come to fruition as energy demand continues to exceed supply. It doesn‘t help that a portion of the province‘s generating capacity is offâ€"line due to repairs, while shipping power in from other jurisdiction is a nonâ€"starter since they‘re suffering from the same high temperatures. arts of Waterloo already got a taste of what to Pexpfl'l if this heatwave continues after an unfortuâ€" nate squirre) met an untimely end when tangling with a power transformer earlier this week. The blackout left most of the uptown and surroundâ€" ing areas in the dark for more than four hours as Waterâ€" loo North Hydro crews tried to restore power. Instead we‘ve all scurried back into the comfort of our air conditioned homes. and expect to have the grocery stores and the malls we visit kept like refrigerators to escape the heat. And who do Canadians blame? Well the majority are starting to blame global warning, which is great news for the climatologists who have been warning us of this impending disaster all along. But the main culprits are still the people who haven‘t figured out that leaving the lights on, or using a car when you could have walked, is just as big a problem. We could blame the weather, as most Canadians like to do. But really most of the blame starts with the person staring back in the mirror. and the way our society takes our electricity supply for granted. It seems the lesson we learned two summers ago when the lights went out all over the eastern part of North America didn‘t last long, all in the name of comâ€" fort. "With :bevin;se present in our community, everyone should be taking appropriate measures to protect themselves from the threat of West Mile Region of Waterloos manager of Health Protection Strong words... VIEWPOINT But last week a press release popped up in my eâ€" mail box that sounds like a unique and effective conâ€" cept. Through an innovative approach, in partnership with ReCellular Inc., donatâ€" ed cell phones will raise funds to benefit violence prevention and recovery programs supported by the Canadian Women‘s Foundaâ€" tion, Canada‘s only public foundation dedicated to improving the lives of girls and women through ecoâ€" nomic and social change. What‘s inspiring is that the Body Shop is not only serving as the dropoff loca tion for cell phones and call ing it a day. The company has spent months researching the growing issue of violence against women, making employees well versed and truly empathetic on the subject As part of the campaign. the Body Shop commis \i(lnl‘(i new resear I'l on Canadian women‘s attitudes The Body Shop is runâ€" ning a public awareness and fundraising campaign, Call for Help to Stop Violence in the Home, throughout the month of August in all of its 112 stores across Canada. Don‘t pick up phone; drop it off We‘ve seen head shavyâ€" ings; we‘ve seen golf tournaâ€" ments; we‘ve seen car washâ€" es. While all of these events are good, they‘ve been done to death. t‘s not often a business Icatches my attention with a new and novel idea that supports those in need. Perhaps even worse, the Body Shop Survey also dis covered that almost one quarter of women say they would be too embarrassed or ashamed to tell family 123 per cent! or friends (24 per cent] if they were experien« The survey, conducted on behalf of the Body Shop by Decima Research, also found that 19 per cent of women would give their partner one more chance, while six per cent say they would stay and forgive. Unfortunately, according to the news release, experts working in the field of domestic violence find that it is more common for a woman to experience more than M violent episodes before she chooses to leave her unsafe home toward domestic violence and found that 64 per cent of the women surveyed say that they would leave immediately if they experiâ€" enced violence for the first time by a current or future partner. _ HEATWAVE IG OVER! ILL BE GLAD "Our research confirms that for many women, abuse is still suffered silently and privately." said Laine Ferguson, viceâ€"president of Canadian retail operations for the Body Shop. "Our attiâ€" tudes survey shows that when there is violence in the home, women are more likely to ask for help from domestic violence experts, under the umbrella of anonymity,. than from friends and family. That is why it continues to be vitally important for the Body Shop and our customers to help raise awareness and funds for community supâ€" port programs." The Canadian Wireless Telecommunications Assoâ€" ciation estimates that Canaâ€" dians who own a cell phone change it every 18 months to two years, and between 70 and 80 per cent of new cell phone purchases are replacements for older models that are thrown away or forgotten. So for those of you like me who have an old Bell Qualcom model. with an inch of dust coating it, at the bottom of your desk drawer, head down to the nearest Body Shop at Fairview Park Mall with your phone in hand ing violence at the hands of a current or future partner. Only 16 per cent of women say they would be embarrassed to tell commuâ€" nity support workers or abused women‘s helplines. Oh, and I‘d also recom mend sampling the mangeo perfume oil @##!1 Mimmmm, mango