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3y 0rug . ~~~ _ _# oo VWyndhnar Pmd\ slCo uy _ #519.9936.8200 . _ I[S1}Ab68 MASSIVE INVENTORY CLEARâ€"OUT *#GUELPH LOCATION ONLY * urbansp Long tail could soon wag for local businesses PLEAHS AK.cus naue 16 ihev actually make up the â€" neuts altke should all take Visit Michael‘s "Bits of Continued from page 18 find your niche music availâ€" able onâ€"line and you no longer have to pay an arm and a feg for in.. the prices are now the same for any song, whether it was a hit or a miss. The long tail is made of products formerly labeled "niche" products. The interesting thing to note for marketers and proâ€" ducers is the fact that when you add up all of these *rare" products, all of the misses as opposed to hits, acenc.ca they actually make up the majority. When given the opporâ€" tunity, people settle for what interests them and not what interests the populaâ€" tion as a whole. Niches abound and need i0 be serviced. This is the reason why Amazon.com has changed the world of selling and buying books. and the reason why iTunes is changing the world of music. Businesses onâ€"line or offâ€"line. well established companies and entrepreâ€" neuss alike should all take note. The long tail could be one wag away from sweetâ€" ening your financial future. Wllfrid Laurier University‘s school of business and ecoâ€" nomics has become the first educational institution to receive the Oracle/SCL Innovation Award from Supply Chain & Logistics Canada (SCL). The award recognizes supply chain management innoâ€" vators who have demonstrated vision and strategic thinking in the fields of supply chains and logistics. Supply chain management (SCM) refers to the management of materials, information, and funds across the entire supply chain. This is the first time the award has been given to a uniâ€" versity instead of an individual industry professional. Lauriâ€" er is the only university in Canada to have all the compoâ€" nents of a supply chain and logistics education. Laurier recently approved a new SCM research centre, and it will be one of the areas of concentration in a new doctoral program slated to begin in September. David Long, president of SCL Canada, said, "Laurier‘s highly respected school of business and economics has been exemplary in living up to its promise to the supply chain community in providing innovative and responsive programming for undergraduate, master‘s, and in the near future, doctoral candidates." WLU receives SCL award JA N\ ittey & Royal Robbins Ctothing, Ex Officio, Auctralian Qutback Coflectian The pariners of CLARKE STARKE & DIEGEL are pleased to announce that Ellen Murphy has been admitted to partnerâ€" ship effective June 30, 2005. Clarke Starke & Diegel Chartered Accountants Ellen obtained her C A. designation in 1990 and held postâ€" tions with two national accounting firms and was a fullâ€"time member of the accounting faculty at Wiltnd Launer University before joining our firm in 1998 CLARKE STARKE & DIEGE]. is a multâ€"partner fullâ€"gervice public accounting firm that has been servicing the local comâ€" munities since 1972 We welcome you to call Ellen or visit our offices to discuss your individual and corporate accountâ€" ing. auditing and taxation requirements HeadZToe W Guaranteed for Life Not to Wear Out Insured Against Loss Floats « Repels Rain 4â€"Page Owner‘s Manual Crushable & Packable Excellent UV Protection 1440 King St., in Rivermorks, St. Jacob 664â€"2663 871 Victoria Street North, Suite 202 Kitchener, Ontario N2B 384 Phone (519) 579â€"5520 _ email emurphy@csden.com Elien Murphy, B.B.A., C.A. Visit Michael‘s "Bits of Life" blog at hitpi/mghiemâ€" stra.com} for discussions on column topics and other interesting bits. _ Fra