Ontario Community Newspapers

Waterloo Chronicle (Waterloo, On1868), 1 Nov 2000, p. 11

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THEY ARE Qâ€"NADIAN Quarry Integrated Communications employees get creative with their United Way campaign by borrowing a theme from a popular Canadian beer commercial 9 ty 10 _ _ _ m mermantr~ommaren uie tion of a femal Large selection N Fiyâ€"tying & instructional tishing supplies courses Your fshin‘ headguarters . Accessones 10 Wyman Rd., Unit 4, Waterloo _ 746â€"2650 From lotteries and dream homes to speâ€" cial theme nights feaâ€" turing the finest cuiâ€" sine, nothing seems to part a donor from a hardâ€"earned _ dollar faster than having a little fun. And nowhere is that creativity of camâ€" paigning for the comâ€" munity more on disâ€" play than during the annual local United Way campaign, which aims to raise more than $4.8 million this year. The strength of the United Way campaign comes from the energy generated by its plethora of workâ€" place campaigns, each emphasizâ€" ing the uniqueness of the compaâ€" nies participating. The latest example of workplace campaign | creativity â€" came . at Quarry Integrated Communication Inc. in Waterloo last Friday. It‘s a company that prides itself on its ability to think outside of the box, and even has a meeting room to foster new thinking on special proâ€" jects called the "kaboom room." With that much energy involved in revolutionary thinking, particiâ€" pants expected the same of this year‘s campaign as they sought to top the $20,000 raised by last year‘s "Quest for Qoins" campaign. YJJNB‘ "We thought a theme was important," said Janine Fraser, one of the campaign‘s organizers. "We had the Olympics going on for a while, and thought about Survivor, but that‘s all over now "So we thought what else is popular, and we came up with I Am Qâ€"nadian, which went so well with Q for Quarry, so I Am Canadian just fit." By Bos VRABANAC Chronicle Staff New Dundee Rd Moosi, the Moose Winowski mascot, warms up to Ken Whyte, one of the contestants in the mooseâ€" calling contest held at Quarry Integrated Communications Inc. last week. The contest was part of a creative United Way campaign called i AM Qâ€"nadian, which raised more than $30,000. Events during the campaign included a "Seek the Beaver" conâ€" test as a stuffed rodent was moved around the office ending up on some unsuspecting nature lover‘s desk. If the critter went unnoticed, the person bad to turn in a loonie to the campaign, and had to play "gotcha" with somebody else. Other elements of Canadiana included a draw for Tragically Hip tickets and a raffle for Bob and Doug McKenzie dolls for the hosers in the office. The campaign culmiâ€" nated with a dressâ€"Canadian day, a mooseâ€"calling contest with a moose facsimile provided by Moose Winooski‘s, and a Canadian potluck dinner cooking contest, where the only thing missing was the poutine. So what does a typical Canadian dress like? "We had some hockey jerseys, some overalls and some raincoats," said Kristen Beattie, also helping out with the camâ€" paign. And the food judged to be most Canadian? A Whanapitae sandwich from a little town on the east side of Sudbury. Puttfng Whanapitae on the map /Your Dream Home Could _ L Be Located Right Here. °* VISTT THE DREAM HOME AT 26 Autumn Ridge Trail Take Homer Watson Blyvd to Doon South Drive. and follow the signs! VMIEWING HOURS: Mon . to En 1 00 pmâ€"& 30 pm Sat . Sun and holidays 10 Q0 am â€" 5 00 pm LIFESTYLE â€" and a special grilled cheese sandwich with a surprise in the middle on the palate â€" was the plaid clas Kerry Anne Rothe. "Whanapitae finally got its recogâ€" nition today," laughed the surâ€" prised winner. One Canada Day away from the Great White North really drove home Rothe‘s love of country, so the Canadian theme really struck a chord with the unabashed patriot. "I spent one Canada Day in the U.S., and it was a terrible, terrible day," said Rothe. "I didn‘t realize how important it was to be in Canada on Canada Day, and it put together how important it was to be a Canadian for me." That‘s why she loved the Quarry campaign theme of 1 am Qâ€"nadian. Being from Northern Ontario she thought she was a shooâ€"in for the moose calling conâ€" test. "It‘s a great place to grow up as a kid," said Rothe. "I spent a lot of hours playing on the rocks, looking for blueberries and watching out for bears." But coâ€"worker Michael Hicks won the mooseâ€"off for his rendiâ€" Make your dream a reality. You could win this beautiful home valued at $353,000! Next EARLY BIRD DRAW November 17, 2000 To order tickets by phone. 24 hours a day, call 519â€"569â€"7204, or tollâ€"free 1â€"888â€"423â€"1027 "Somebody came in and talked to us ie mooseâ€" about â€" where . the part of a money goes,"_ said Beattie. "We found out about how much of it goes to children, and the comâ€" munity, and how little of its goes to the administration costs here in Kâ€"W. That helped a lot." Anne MacKay, director of develâ€" opment for the local United Way, was one of those in attendance impressed by the Quarry camâ€" paign‘s manic burst of creativity. And she said creativity has become the hallmark of all the campaigns involved in the annual fundraising drive. "Two goals are achieved," she said. "Not only do people have fun taising money, but withih the workplace people get â€" closer together. So when they‘re doing their business projects, they can pull together even faster. "But for the agency it just means there are more dollars to address the services that are so much needâ€" ed in the community." Currently, the United Way camâ€" paign is at 63.4 per cent of its goal, raising $3,044,238 after just seven weeks. The campaign wraps up Nov. 24 with an achievement breakfast to salute the volunteers who â€" helped in â€" this â€" year‘s campaign. tion of a female moose in heat. The guttural groan seemed to get the best reaction from the guy in the overâ€" sized tume in the end, the United Way was the big winner as the Quarry connection reached 130 per cent of its goal, and raised more than $30,000. Organizers gave credit for the camâ€" paign success to a special presentation made by United Way about the good work that the umbrella organization does in the community. mascot‘s cosâ€" WATERLOO NORTH 11L 0% Ag expected â€" 400,000 rade 9 students from every province and territory will be heading out today to more than 75,000 workâ€" places for the seventh annuâ€" al Take Our Kids to Work Kids go to work Take Our Kids to Work is a national program orgaâ€" nized by The Learning Partnership, a notâ€"forâ€"profit organization _ with _ four major objectives: to encourâ€" age students to stay in school; to help prepare them for the learning transiâ€" tion from the classroom to the work world; to provide them opportunities to read, write and think; and to proâ€" mote careers in science and technology. day. The jobâ€"shadowing comâ€" ponent gives students an opportunity to explore difâ€" ferent career paths, view difâ€" ferent workplace roles and responsibilities, and engage in a meaningful dialogue with their parents and other adults in the workplace. Most importantly, stuâ€" dents are encouraged to understand the _ link between education and their future. The Ladies Auxiliary of the Kitchenerâ€"Waterloo 404 Wing, Royal Canadian Air _ Force _ Association will _ hold _ its _ annual Christmas bazaar Nov. 18 at the 404 Wing RCAFA in Waterloo. From 9 a.m. to 2 p.m., visitors will have the chance to browse the money tree, the touch and take, the silent auction and the crafts and bake table. Brunch featuring panâ€" cakes, sausages, sandwichâ€" es, hot dogs, tea and coffee will be available in the tea room. The centre is located at 510 Dutton Dr. in Waterloo. For more information call, 884â€"1272 RCAFA bazaar FINANCING Ask for details Northfield at the Parkway in Waterloo \ 746â€"1666

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