Ontario Community Newspapers

Waterloo Chronicle (Waterloo, On1868), 22 Nov 1995, p. 13

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A 1988 Canada Games shot put and javelin thrower, Scothorn blew out her A sports career, cut short by a knee injury, has turned into big business for nationally ranked athlete Pam Scothorn, owner of Sports Medicine World, 247 King St., N. Waterloo. knee, ending her Canadian track and field career. Back then, her injury, described as a torn anterior cruciate ligament, was considâ€" ered to career ending. It‘s the same injury that recently sidelined Vancouver Canuck forward Pavel Bure. Today, however, thanks to sports medicine, 0 and physiotherapy treatment, the injury is Sports Medicine World owner Pam Scotham, curable. Bure is expected to miss this seaâ€" â€"left, with store managers Mark Simonson of son, but will return for next. Ottawa and Lisa Frelick of London. Wanting to remain active after her injury, Scothorn tried on her first knee brace and couldn‘t believe how it . ing from jobâ€"related back enabled her to get around. Impressed with the product, the Uniâ€" ~drome from working on versity of Ottawa kinesiology student volunteered to work at what _ through braces she hopes was then called the Sports Medicine Product Shop in Ottawa. Her . playing field, quicker and knowledge of the business grew and when the partnership of the . Active teenagers going store was dissolved, Scothorn eventually formed a partnership . prise a large part of her cu with the hew owners. She admits she was naive about the busi« . ing braces. According to | ness world, but was interested in the product. Sports Medicine World, gi In 1990, Scothorn was no longer naive. She eventually bought _ a big portion of their busi out her partners and expanded her business to two Ottawa stores, _ "Girls at that age grow f another in London and the newest in Waterloo. Located in the: of them suffer from grov former Purple and Gold store, Sports Medicine World is accessiâ€" _ sports because of the pain ble to students from both universities. t _‘ ‘Taboration of their sports 1 Sports Medicine World meets needs of those with sports/workplace injuries "My mission statement is to support the needs of those in the recreational active community, whether it be high school, interâ€" mufll.univcrsilyoraduhlfltktfl,mdflfilyd\emwhhpmd- ucts so they can continue to lead an active life," said Scothorn. Peter Cudhea Chronicle Staff Running a model business lick of London. Physiotherapists have noticed an increasing number of people sufferâ€" lngfromjobâ€"rthmdb.ckgdn,ort}memd\mrpaltunndsyn- drome from working on computers. According to Scothorn, through braces she hopes to get people back to the workdorce, or playing field, quicker and with less pain. Active teenagers going through their growing years are comâ€" prise a large part of her customer base when it comes to purchasâ€" ing braces. According to Wayne Simonson, a district manager for Sports Medicine World, girls between the ages of 12â€"17 represent a big portion of their business. "Girls at that age grow faster than boys. About 35 to 50 per cent of them suffer from growing pains. Today,.instead of quitting sports because of the pain, we can give them support with the colâ€" laboration of their sports medicine doctors," said Simonson. "It‘s not going to cure an athlete by wearing a brace, but if the person does the proper exercise and what the physiotherapist says, then they‘re going to be okay and eventually the brace can All of her stores are located in communities with active residents. The stores in London and Waterloo are situated near major universities, while her first store is located across the street from her former high school. The second Ottawa store is located in a mall adjacent to the arena in which the NHLs Ottawa The majority of Scothorn‘s cusâ€" tomers are recommended by sports doctors, or physiotherapist. The knee, ankle, elbow and shoulder braces along with foot supports and sandals sold at her stores are geared for today‘s athlete. However, she is now serving another type of cusâ€" CliFOiMicle Voluntary Pay Rewarding our carriers for a job well done! x $# * . a(j\fi . Ns $pgmestlitz $ * Custom Designed Bridal Wear & Evening Gowns 5 Designer Samples % 94 Gift Certificates Available h g 24 Dupont St. E., Waterioo g 725â€"1367 2 FOR 1 SALE ON ALL CLOTHING The Saivation Army Thrift Store 48 King Street North, Waterioo, Ontario N2J 2W8 FRIDAY & SATURDAY * 1ST â€" 2ND DECEMBER ~ Phone: (519) 886â€"3020 UNBEATABLE PRICES

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