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PAGE 18 â€" WATERLOO CHRONICLE. WEDNESDAY, DECEMBER 21, 1994 Brian Vickers Vice President, Financial Advisor (519) 888â€"6688 And to some of the insecure men I know, a gift certificate for the latest urological cosmetic surgery â€" penis lengthening. It‘s the most popular cosmetic surgery around these days. Apparently there‘s the side effect of some shortening experienced in the first year. But I can give gift certificates for some psychiatric care with the local "shrink" next year. Well, that‘s my shopping wrapped up for this year. Now I just have to find some turkey to cook dinner. It may not be politically correct to say it but Merry Christmas to everyone and don‘t let the pressures of the season get you down. To Bill and Hillary Clinton, a new house. In a better neighborâ€" hood, of course. It seems that 1600 Pennsylvania Avenue has really gone downhill lately. Two drive byâ€"shootings and a plane dropping in must really be hurting property values. And to a few people that I‘ve always wondered about â€" their own demon possession test kit. An Italian priest has now created a doâ€"itâ€"yourself test to determine if you are possessed by a demon or whether you have some psychological problem. And the nice part is that you can find out in the privacy of your own home. Reuters news service quotes Monsignor Corrado Balducci as saying, "Put a holy image or a bead from the rosary under the bed of the person or else drop some holy water in his breakfast drink. If. after the test, the person persists in his disrespect towards all that is holy, then you would have a grave clue of diabolic possesâ€" sion. This certainly sounds logical to me. Now, where do I get this holy water? Is it the same place you get all that other trendy botâ€" tled water? You also have all the shopping which requires nerves of steel. Well, I‘ve been checking my list, reading the catalogues and perusing the newspapers to find out what‘s new this year. I think I‘m ready For my fmends â€" but not in my house please â€" the new smokeâ€" less agarette. Yes, saientists have finally announced a smokeless agarette. They‘ve been working on it for years and now, just in time for Christmas, it‘s ready. Why a smoker would want a smokeless cigarette is beyond me. You have to wonder why so much money was spent creating this Humbug. It‘s Christmas again. Have you ever noticed how the pressure keeps building all through the month until you finally get to the 25th? It starts with decorating the house. Ever notice how those outâ€" door lights always go up on the coldest day of December? Then there‘s the chore of compiling the mailing list for Christâ€" mas cards. Send out that card to Uncle Burt and Aunt Sally with the required note that "we must get together this year". The fact that no one in the family has seen or heard from those distant relâ€" atives seems irrelevant. To Jaeques Pamzeau, who is intent on forming his own country, a Monopoly game. I know he says he wants to keep using the Canadian dollar but I‘m sure once he looks at it again, he won‘t want the Queen‘s picture circulating through his new kingdom. Anyway, the Monopoly money will correctly reflect the value of hus P.Q. buck. Making a list, checking it twice Here‘s a Checklist for a Happy Holiday Season: Sit back by the fire. Eat to your heart‘s content. AJi your tamity gathered ‘round. Send holiday cards to people you like Only take guft from your children on Tuesday Never teat guilty! Sing all your favorite holiday carois. _‘ J)ollars and Cense Pattie Moran A weekly series from Brian Vickers, Midiand Waiwyn. o to the store and shop ‘tii you drop Read Dickens‘ *A Christmas Caror Exchange gifts you do not like. Envy not F Taufilmlotyouvlovodonos Invite triends to visit Notice something nice that you haven‘t seen betore (Jive from your heart. See the world through 4â€"yearâ€"oid eyes. However, Brickman also likes the ringing of profits, something that has delighted his patient shareholders since 1992. With the high number of breweries in Canada and the invasion of American beers on the shelves, micro breweries have captured five per cent of the market and with customer demands on speciality brews, "Regardless of what you do with the product and say what you do from a quality standpoint, you still have to have an exposure to the community. Considâ€" ering we weren‘t a 100â€"yearâ€"old brewery moving into town, location was very important." Today there‘s a park and a parking lot where the Labatt brewery once stood, while the Brick Brewing Company has moved from Waterloo‘s second largest brewery, to its largest. "I kind of liked being known as the second largest br_eyvery. It h_ad a real ring to it." "I don‘t need 40 per cent market share and it wasn‘t my goal to be an E.P. Taylor (former Labatts owner). All I wanted to do was brew beer that I like." When he first planned his brewâ€" _ DL 2LCMONY ery in 1979, Brickman knew the bottle of his 10 value of establishing it in a highly visible area, such as Uptown Waterloo. He could have bought less expensive property in an industrial basin or set up in an industrial mall, but it wouldn‘t have given him the profile and exposure needed in the beer business. "At first, people wondered how I expected to compete against Labatts when I planned to put my brewery right beside them. People asked me if I was nuts," said Brickman. "I felt they (Labatts) realized that I wasn‘t competing against them. I knew once they tasted Brick Premium, they were going to say ‘there‘s not a brand we have that tastes close to that‘. When Brick first set up his brewery 10 years ago in a 147â€" yearâ€"old furniture factory on King Street in Waterloo, just two doors down from the Labatt‘s Brewery, he wasn‘t intimidated by the 40 per cent market shares or the popâ€" ularity of the wellâ€"established brewery. There are no secret family brewâ€" ing recipe‘s handed down from one generation to the next. At his brewery, no historic family porâ€" traits line the walls â€" Brickman doesn‘t come from a long line of brewmasters. Brick turned 42 this week, but that wasn‘t his only cause for celeâ€" bration. Brick also celebrated the 10th anniversary of the company. Peter Cudhea Chronicle Staff Jim Brickman beams when he talks about the success of his Brick Brewing Company. _ Brick celebrates 10th anniversary Cheers Catch the Spirit of the Season! Brick Brewing Company owner/president Jim Brickman samples a bottle of his 10th anniversary Brick Bock dark beer. Merry Christmas Happy New Year Brian, Tina, Danny & Mart In 1991 Brick won the Canadian rights and the endorsement of Henninger Brewers of Frankfurt, Germany, to brew Amstel Beer, while just last year it became the distributor and brewer of Pacific Draft, a British Columbia beer owned by Potters Distillery. Its newest beer to hit the Christmas market â€" Dec. 9 â€" was the annual Brick Bock, a dark beer aged for three months. This year‘s Bock, with its 10th anniverâ€" sary label, has a 6.5 percent alcohol content. In his first year, Brickman brewed 42.000.hec- tolitres of Brick Premium (just over half a million cases). Today, after six plant expansions, the company brews seven brands of beer totalling close to 1.2 milâ€" lion cases of beer. "This business is so capital intensive. Everybody wants to show profits a lot earlier, but I think that because of the nature of this business, people have to realize that you‘re building a business and building market shares. What you‘re doing over the years is acquiring a certain share of the market that eventuâ€" ally converts into profits." Brickman can see the micro business eventually ownâ€" ing 15 percent of the market. Fa: B L U E0 C M PP T M I N K 1 N G MIDLAND WALWYN Midiand Capital inc. am-mum Ontario N2J 4V2 "* BLUE CHIP THINKING is a trademnark of Midland Walwyn Capital Inc Financial Limite d tealistener, Peter Cudhea photo