The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

â€" IS TT o'(u\’b'o'o’o'.'. And, while a junk mail ban would affect private delivery companies, it wouldn‘t affect Canada Post, a federal company governable by federal laws only, "Our mandate is to deliver anything put into our care to And ad mail isn‘t just flyers and unaddressed advertigâ€" ing material delivered by private companies. Canada Post, for example, delivers 1.1 billion pieces of addressed ad mail a year â€" that‘s advertising mail with your name and address on it. Tom Dalby, manager of media and community affairs for the Huron division of Canada Post, says Canada Post delivered 9.1 billion pieces of ad mail, addressed and unaddressed, which accounted for 12.5 per cent of their revenue last year. Unaddressed ad mail account for $175 million in revenue for Canada Post. George Moore, vice president and general manager of Netmedia, a division of the ad mail delivery company Netmar:Pennysaver, says the issue isn‘t just "black or white." "Most don‘t realize what they‘re getting into when they tackle this issue," says Moore. "Their intentions are honorable, they want a neat and tidy city or to save the landfill sites, but you can‘t shoot one or two messangers‘ and solve the problem." The problem, says Moore, is defining who will be affected by the delivery ban. Independent companies like Netmar, he says, aren‘t the only ones delivering ad mail. You can‘t tackle the problem and not tackle the post office. In Toronto, for example, they‘re responsible for distributing 35â€"40 per cent of all ad mail. And newspapers also distribute ad mail. And what about the yellow pages? They‘re all ads and you can operate your telephone without them, but they‘re delivered to your door whether you want them or not." n e e e i iien o dE en n myt The bylaw has only been on the books since January, so its effect isn‘t yet clear, but other cities are hesitant to follow Montreal‘s lead, finding the issue increasingly complex. ooo e e e m e Montreal‘s bylaw requires companies that deliver unsolicited mail to register with the city and receive a permit before being allowed to deliver their product. The city also supplies "no junk mail" stickers to residents who want them and companies are prohibited, by law, from delivering to those homes. Companies breaking the law can be fined heavily and have their permits revoked. It‘s an ongoing debate that has been fueled by an increasing environmental concern and more and more residents are turning to their municipal governments to do something about it. The City of Waterloo recently entered the debate, joining the Cities of Toronto, Scarborough, Burlington, Hamilton, Ottawa and Montreal, which are all, in one way or another, tackling the issue of unsolicited mail. Dave Thomson, a third year Environmental Studies student at the University of Waterloo, asked Waterloo‘s City Council to follow the example of Montreal, where unsolicited mail has been banned by municipal law. Mieiee e g C I 1 1 What is one person'§ ;l;;kT; ;hother person‘s treasure, and vice versa, and that definition has clouded the issue. Wh‘at, exactly, should be classified as "junk." To some people it‘s "junk mail", unwanted, unsolicited advertising material that gets delivered to their door whether they want it or not, causing inconvenience for homeowners who have to dispose of the piles of paper. But, to others, it‘s a business â€" an effective advertising tool that generates billions of dollars a year in revenue for both the advertiser and the company he hires to produce and deliver his advertising mail. Keren Adderiey Chronicle Staff a s .\ ** Their intentions are honorable, they want a neat and tidy city or to save the landfill sites, but you can‘t shoot one or two messengers and soive the problem. 1 2 »all l anuol Oe C T * .0.0 0 .9.9.0, rreverrirer wase .,.-...'.o'.cf-.‘v.k-.éfi:i That mail may be unsolicited or unaddressed by PAGE A8 â€" WATERLOO CHRONICLE, WEDNESDAYy Everything You Want In A Drug Store SHOPPERS DRUG MART: ~ARDS â€" ALL OCCASIONS + GIFT WRAPPING + SOAPS « * VITAMINS * PAPER PRODUCTS + PHARMACY 660CUCCOCORAn .ovv.v.'.otvv.-'f r MMestatstarda doldhs & + 1 n a Which brings yet another issue into the debate. Bill Wood, president of the Kitchenerâ€"based Orion Promotions, an ad mail delivery company, says ad mail isn‘t just a mail box full of annoying flyers. It‘s a multiâ€"billion dollar industry, as indicated by Canada Post‘s figures, and its demise would have farâ€"reaching effects on different aspects of our economy. Another aspect of the ban is it‘s an all or nothing commitment. If a homeowner puts out a "no junk mail sticker" there would be absolutely no unsolicited deliveâ€" ries. Moore says many homeowners don‘t realize they won‘t have the right to pick and choose. "Some people want some things, like coupons, but they don‘t want others. They don‘t realize that putting up a sticker won‘t solve their problem. Either it all comes or nothing comes, there‘s no in between. Companies like Netmar/Pennysaver insist that ad mail is an effective way of advertising, and considering the billions of dollars that are spent each year producing and marketing ad mail, it‘s conceivable that they‘re right. Obviously that much money wouldn‘t be spent each year if no one was reading and using their ad mail. deliver, whether it‘s a letter from you aunt, a birthday card for your brother or an ad message. We don‘t discrin}inate," says Dalby. 1991 6w4 caaa ds av ans M & WOOK, ~_â€" _‘ Keren Adderiey photo _ for. o t de t]: %‘“ "*$ wA : ___ OPENSuN. 11â€"5 _‘ _ open sunpays NOON â€" 5 P.M. FREE DELIVERY ON MEDICATIONS FOR SENIORS & SHUTâ€"INS WATERLOO Ttown SQUARE 884â€"1500 . WATERLOO LOCATIONS: 41 _ But she alto qualified which typs of flrer lhe would ‘Mook at and thoe were grocily store fiyorgy_‘ _ :â€"*> ‘"Most of the time the stuff that comes through the mail or the flyers we get are for products we don‘t use g"pobdfly would never use or don‘t have any need ‘ ""we only got 16 Both companies use recycled paper and are worki together, along with other delivery companies, to prome the use of 100 per cent recycled paper in their indus Netmar is also a member of OMMRI, the Ontario M Materials Recycling Incorporated, an organization t takes a certain amount of the revenue from sales recycled materials and donates it to recycling progr such as the blue box programs. But it‘s not just about environmentalism. There is a the issue of freedom of the press. When the issue of mail came before Waterloo council, some councill their companies are aware of the environmental issu and have taken steps to make their companies mow environmentally friendly. _ se e en ns en e niet) And, while environmentalists may argue that the bu shouldn‘t take precedence over our environment ar Reduce comes before Reuse in the three R‘s commar:j ment of environmentalism, both Woods and Moore insi In a written statement, Wood says: "If ‘junk mail‘ stopped, thousands of jobs will be lost in various segment of industry: forestry, paper manufacturing, truckin printing firms, adult and student carriers, newspaper small business, ad agencies, recycling companies and people associated with such work in varying capacities. tie d ce ce dn Fartu . 2 wate and other gtores. The other £wo were information: dhochnre!_fim.nd“mndahwn‘ "On a ver 886â€"3530 BEECHWOOD CENTRE T3 in 886â€"6130 CONESTOGA MALL (Continued on page Bbâ€"-B -éfi ind MUsSie 178. 13 King St. South (at E0) Watarng 886â€"0100 a Waterloo