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Transportation Some transit buses true works of art One bus advertises the Homes Network, another one is for Steve's TV. There's a bus representing Up- town Waterloo. Kitchener Transit has one of its own, a 100m anniversary bus. . The public transit company makes about $7,500 a year in advertising revenue on such buses. The interior of the buses, of course. carry advertising Some of the more spectacular buses have nicknames. The bus bearing the Coors beer ad is the Silver Bullet. Kitchener Transit commissioner Wally Beck suggests it could also be called the Silver Streak. Then there's the bus that bears the name of CKKW AM 109 radio. With its black paint job it's known as the Hearse. Or maybe, to some. it's the Midnight Express. By Richard O'Brien Billboaras on wheels, they've be- come, in an attempt to keep passenger fares down, t's not just the look and location of the bus termina| that's changed. The buses, loo, wear the uniform of those who use them as vehicles for advertising, The ththte ot Kitchener and Wateritttt collect revenue tor the advemslng on but Mon, such a mu Black Label beer ad. Advertising helps keep fares down "T'Wa're making a concerted effort to increase revenue and keep passenger fares down," he says. which help recover the cost of operat- ing a transit system. ver $8,000,000 comes to kit. chener Transit in fare box revenue and it costs nearly double that to operate the system. Because my buses can be char. tered, supposedly at random, couldn't some comic situations could result from the 'tilltroard" buses? "All we know," says Kitchener Transit commissioner Wally Beck, "ts CHYM radio doesn't want to use (CKKW's) bus on any of their charters, b" "They 'chartered a'bus, then phoned us up because we charter our buses at random. With our luck, they d get that one," Billboards are appearing on bus shelters as well, but revenue from them goes directly to the city of Kitchener or Waterloo, wherever the shelters are located. But Kitchener Transit picks up the revenue from enough advertising to pull m $250,000 a year. Beck hopes that will double in five or srx years. C BRAND NAME pnonums AT Proudly serving the local home owner and builder for over 4 years. 550 PARKSlDE DRNE, UNIT Ba, WATERLOO SHOWROOM OPEN MON-FRI. 8-5; SAT. 9-3 At Kerry's, our staff is dedicated to giving you the friendliest service in our clean, easy-to-shop market. Vsit us today and weve sure that yo /ll be back! . Closet Organizers . Mirror Doors . Ventilated Shelving . Wire Basket Systems . Bevelted & Leaded Door Windows . Shower Doors . Quality products, professional installation. . Free in home estimates. . Locally owned & operated. EVERYDAY LOWER PRICES WHERE YOUR TOTAL FOOD BILL WILL BE LESS! HOME PRODUC ff LIMITED 746-81 50 K.W Ptrftie 1989 " WE CATER!