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‘"‘What we aiming to be is a coâ€"ordinator of home decorating; a oneâ€"stop decorating depot providing all the services ourâ€"customers need," explained Simms. _As well as‘offering a wideâ€"selection of discountâ€"priced designer fabrics and wallcoverings, her shop stocks a wide selection of decorating accessories, ranging from artificial flowers and baskets, to small woven rugs and prints. Buy the Yard is also affiliated with a sewing factory in Toronto, which will custom make draperies, duvet covers, cushions, and the like, and a furniture manufacturer, which will customâ€"build any style of furniture to meet customer specifications. Eventually Simms hopes to establish a similar agreement with a local unpholsterer. Gail Simms loves driving through the Twin Cities and seeing all the housing construction underway. That construction, after all, means homes that need decorating, and that‘s where Simms comes in. Simms is the owner of Buy the Yard, located at 4 King St. S., a new Waterloo decorating store designed with the "valueâ€"conscious and qualityâ€"conscious" shopper in Despite all the other services the company offers, the heart of the business is the fabrics it sells. Simms stocks about 430 different bolts (about 25 yards of each), most of which are 100 per cent cotton and imported from the United States and Europe. In this case, however, the designer and imported labels do not mean high prices, stressed Simms. Fabrics at Buy the Yard cost on average, $18 to $22 per yard, which can be between 50 to 75 per cent less than what other stores sell the same materials for. The "secret" to these bargain prices is simpleâ€"because Buy the Yard is a chain with 12 stores in Ontario and Quebec, they buy in bulk and therefore pay less. Also, We buy directly from the mills, pay cash, it‘s shipped to Toronto and I go and pick it up. We‘ve chopped out about three middlemen, and that means lower cost," said Simms. "Our customers buy from us directlyâ€"because we have the fabric in stock there‘s no ordering and having to wait six weeks for a fabric to come in...And these aren‘t mill ends, or seconds, they‘re just quality fabrics at absolutely fabulous prices. There‘s nothing like this store west of Toronto." Quality at discount prices is the cornerâ€" F oo o e stone of Gail Simms‘ new Waterioo busiâ€" j ' ness, Buy the Yard. P Simms has been in business for less than a week, and Watching Twin Cities grow she admits to being a bit surprised by the "phenomenal response‘‘ of the public so far. Although it‘s still to early to say what‘s in store for the business‘ future, Simms hasn‘t ruled out expansion and the possibility of opening other outlets. That means business for Buy the Yard SPECIAL LOW Limited supply. Free Delivery Kit..Wat. Cambridge, Guelph and Area 38 Laâ€"Zâ€"Bo + 300 Decorator Fabrics The incomparable experience of genuine imported Leather. looks Fantastic. For the Person Who Has Everything (Almost!) "I won‘t be able to tell for at least a year. All I can say now, is that I‘ve been open three days, and on those three days it‘s been phenomenal. The response from the people coming in has been exactly what I had hoped for," Simms concluded. Leather 7a! -2-?01 886â€"2040 Free Par ALAN RIGBV‘S LAâ€"Zâ€"BOY GALLERY 46 King St. N., Waterioo _ ____. Serving You for 28 Years Front and Rear