Ontario Community Newspapers

Waterloo Chronicle (Waterloo, On1868), 22 Apr 1987, p. 10

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PAGE 10 â€" WATERLOO CHRONICLE, WEDNESDAY, APRIL 22, 1987 A Y uoce AEEW%%%FR â€"C "ap. The opportunities are there m G()() omN :: (Mext to The Keg) Mon.â€"Wed. 9â€"6, Thurs. & Fri. 9â€"8, Sat. 9:00â€"5:30 743â€"113 1 C The _ â€" Trading Post 356 KING ST. WEST KITCHENER chests, beds, sofa‘s, tables, coffee sets, lamps & many other household items of furniture Large Selection of GOOD CLEAN Used Furniture BUY & SELL \/ *A y AL (¢a Waterloo North Mazda is pleased to announce the appointment of Murray Walâ€" lar to Sales & Leasing dept. Murray brings 7 years of automotive experience with him & would like to extend an invitation to all of his customers & friends. WATERLOO NORTH §686§ Barta Place, Waterioo, Ont. N2L 6E2 (across from Kraus Carpets) MURRAY WALLAR 746â€"1666 Melodee Martinuk Chronicle Staff When Barry Humphrey opened his first Dutch Boy Food Market in 1954, that tiny 3,000â€"squareâ€"foot grocery store employed just 12 people. That was only the beginning, as anyone who has to buy groceries in Kitchenerâ€"Waterloo knows. Today, Barry, general manager of Dutch Boy, and his brother George, director of marketing and advertising, are celeâ€" brating the opening of their eighth grocery store and sixth Dutch Girl Shoppette, which will bring the total workforce of Dutch Boy Foods Ltd. up to 925 fullâ€" and partâ€"time employees. "We just take advantage of whatever opportunities present themselves," said George, hinting that the company has other plans in the works, but also refusing to give any details. Dutch Boy also has grocery stores on Highland Road, King Street West, Margaret Avenue, and Hazelglen Drive in Kitchâ€" ener, plus Weber Street East and Bridgeport Road East in Waterloo. Just six weeks ago the Humphreys opened grocery store No. 7 on Westmount Road East in Kitchener, and their two newest stores debut today at 585 Weber St. N. (at Northfield Drive.) As an indicator of Dutch Boy‘s volume impact, George noted that Dutch Boy stores often sell a total of 45,000 loaves of its Dutch Boy bread or 43,000 bags of potato chips a week. _ According to George, topâ€"flight serâ€" vice and competitive prices are the key reasons for Dutch Boy‘s rapid growth. That‘s why most Dutch Boys feature deli Service and competitive pricing are the secrets to success for Dutch Boy Foods, according to marketing and advertising director George Humphrey. Dutch Boy celebrated the opening of its eighth store today in Waterioo. You Never Had It So Good Fabrics and Colours best with a Lifetime Guarantee on the echanism. Matching Head and 2 Arm Protectors at No Charge with every . (faZBoy Recliners are the world‘s 886â€"2040 Free Parking Front and Rear ALAN RIGBY‘S LAâ€"Zâ€"BOY QALLERY 46 King St. N. Waterioo Serving You for 28 Years counters, inâ€"store bakeries, snack bars and wellâ€"stocked hardware, houâ€" sewares, and clothing departments. It‘s also the reason why Dutch Boy continues to bag their customers‘ groceries and carry customer purchases out to their cars. The downtown Kitchener store also offers home delivery. As an added convenience for those early birds who frequent the Waterloo market, the new Waterloo store will open at 7 a.m. The stores stay open til midnight five days a week. While Dutch Boy is no longer owned by the Humphrey‘s (they sold the business in 1970 to the Oshawa Group), George stressed being part of a large chain hasn‘t changed the way Dutch Boy does business. They still use local growers, suppliers and businesses whenever they can. In the summer, it‘s local produce that Kâ€"W shoppers buy at Dutch Boy. We continue to operate the business autonomously...we continue to do our own thing, with very little outside interference," said George. ‘"We feel that this way we‘re better able to react to the different requirements in the community and keep our customers happy." â€" e Shoppers at the new Northfield/Weber store will likely notice that the 30,000â€" squareâ€"foot store doesn‘t look like any other store in the Dutch Boy chain. And, they‘re right. George noted that its decor incorporates a new ‘"upâ€"toâ€"date‘" design, which is brighter. As well, the different sections are decorated in different colors, red for meat, blue for frozen foods, yellow for dairy products and green for produce. 38 Styles, Over 300

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