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Seutintn ns t nc n narena catvecoies c tcasss : * 1. mfi o ie d 3 e s 6 i â€"â€" > * - B y E iss _ a~" & \’Anam?w“-* *4 ie Back . i. oua ee Plain, boring, conservative. For Tom D‘Arcy, an optician in Kitchenerâ€"Waterloo for the past 11 years, those three words sum up complaints he‘s heard time and time again from customers about the style of eyeglasses available in this area. D‘Arcy‘s answer to those customers is his newlyâ€" opened The Eyewear Boutique, at 11 Erb St. E., Waterâ€" loo. The name of the store reflects what the shopper will find inside. D‘Arcy sells eyewearâ€"highâ€"fashion, someâ€" times pricey, quality framesâ€"â€"definitely not spectacles or eyeglasses. And, with its richâ€"looking woodâ€"andâ€"mirror interior decor, his business is definitely more than just your average, clinicâ€"like optical dispensary. ‘"‘The time is right for this," said D‘Arcy. "I‘ve had a lot of complaints from people that the product available in Kitchenerâ€"Waterloo is too plain, too boring, so I thought why not open a store that is quite unique and different; something that was not just a store, but a bouâ€" tique." In chosing The Eyewear Boutique‘s stock, D‘Arcy and his staff have aimed to bring together the bestâ€"made and most stylish of frames manufactured around the world. Most of the frames carried by the boutique are imported from Europeâ€"France, Italy, Germany and Austriaâ€"â€"and it has the exclusive rights to several designer framers. Frame prices range from the moderate, $60, to $500 for frames plated with 14 carat gold. "If you have to wear glasses all the time there‘s nothing worse than wearing something the same as everyone else," he said. ‘"For a lot of people it‘s a fashion accessory, and they want variety. I have some customers who buy their frames when they travel overseas or check the styles and have me order them because they want something different." He noted that many of his customers buy more than one frame at a time and match the frame they wear to their clothing or their moods. D‘Arcy stressed, however, that selection isn‘t the only feature of The Eyewear Boutique. He also prides himself on the service offered customers. As one of the few remaining independent opticians in the Twin Cities, the boutique is able to offer a complete service done inâ€"house. Because the glasses do not have to be sent out to have lenses cut, tinted or engraved, service is much quicker, and D‘Arcy said, better. ‘*We‘re here to take the time to consult with our clients. We‘re not here to rush them in and rush them out. Our glasses fit right and look right," said D‘Arcy. "We‘ve tried to make it (the boutique) comfortable, relaxing and easyâ€"going. When people come in here I want them to feel comfortable that they can take the time to select just the right frames." The Eyewear Boutique is D‘Arcy‘s second store in Kâ€"W. He also owns Kitchener Opticians, located at the Hiâ€"Way Market building in Kitchener, which he is considering renaming The Eyewear Boutique. In the future D‘Arcy plans to add a line of scarves, perfumes and accessories to accent the frames he sells. Also a possibility is the opening of other Eyewear Boutiques in the area. ‘_ 2 WEEKS ONLY _ WAREKHOUSE SALE , * SAVE » M. â€" _50â€"+200 886â€"2040 Free Parking Front and Rear Nothing plain about this place ALAN RIGBY‘S Laâ€"Zâ€"Boy Gallery 46 King St. N., Waterloo Serving You For 27 Years e Reclina Rockers e Reclina Wallaway e Reclina Loveseats We must make room now. Qutstanding selection of style, fabrics and colours. e One of a kinds e Factory overstocks e Special purchases e And odd lots. Laâ€"Zâ€"Boy GENUINE The Eyewear Boutique The emphasis is on style and quality at Tom D‘Arcy‘s new Eyewear Boutique. LARGE INDOOR SHOWROOMS Four per cent increase at WLU approved by board A four per cent acrossâ€"theâ€"board salary increase for faculty and staff at Wilfrid Laurier University was approved when the board of governors met in recent special session. Affected are 650 employees. In addition, a further $489,189 was provided for discretionary merit«aincreases and other SUPERIOR MEMORIALS FOR SUMMER INSTALLATION 528 Victoria St. N.. Kitchener (Beside Weston Bakeries) 7456136 YOUR MEMORIAL SHOULD BE ORDERED NOW T idâ€"biz WATERLOO CHRONICLE, WEDNESDAY, JULY 23, 1986 â€" PAGE 9 Your money‘s worth . and more We Capture Smiles _ _ | Worth Sharing! McGregor is president and director of CAP Communications Ltd., of Kitchener, and chairman of the board of the CTV Television Network. The four per cent increase will bring a full professor‘s minimum salary to $44,371 and a lecturer‘s minimum to $22,249. In other business, William D. (Bill) McGreâ€" gor of Kitchener was appointed to the board of the university for a threeâ€"year term. adjustments. 1 M P _ includes 95 deposit _1 10x 13 wall portrait .1 _ plus 28x10s, 3â€"5x7s and 15 wallets* on your choice 21 â€" of a traditional.nursery. spring or fall background 21 At Sears, no appointment is necessary to get 3 quality photographic portraits We wel * come adults and family groups. Each additional person is only 95¢. POSES OUR SELECTION. These attractive options available in addition to this offer: White Background. Black Back ground and Double Feature Portraits 4 Use your Sears Card! & Also available: Instant Passport $ Photos. * Salll *Approximate sizes Studios located in Sears retail stores, except London, and in Clearance Centers on Rexdale Bivd and Warden Avenue in Toronto OFFER FOR PORTRAITS TAKEN THRU JULY 26