Ontario Community Newspapers

Waterloo Chronicle (Waterloo, On1868), 22 Jan 1986, p. 14

The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

PAGE 14 â€" WATERLOO CHRONICLE, WEDNESDAY, JANUARY 22. 1986 Wendy McCreary Chronicle Statf For those of you who recently changed your mind about buying a satellite dish because the U.S. scrambled two major channels, how does 130 channels still available sound? Doug Skinner, owner of Satellite Supply Ltd. in Kitchener said, ‘"There are 34 audio/video satellites in position offering about 130 channels."" Of these channels, 15 are scrambled â€" eight of them are Canadian. "There really isn‘t a problem for a dish owner, just for the people who don‘t know about them. They think there‘s nothing left to watch," Skinner said. "There will always be some scrambled, will always be more scrambled and always be some added. Skinner also said that four new services (channels) were added within the last month. "Those that scramble are perfectly in their rights, if they want to make money that way." Others get money through subscriptions and advertising. "There are all sorts of peoble trying to get their finger in the pie,‘"‘ Skinner said. It‘s because it‘s a fairly highâ€"risk business for those on the air who must simply rent time on a satellite. Bruce Friend, a satellite service technician at Video Works Inc. in Waterloo said that the billionâ€"dollar industry‘‘"*wants to protect those who own satellite dishes.""‘ Friend said he‘s heard "talk of other programs, like Home Box Office (HBO), being started up by satellite manufacturers and distributors. Peter Cadman, proprietor of Hotel Waterloo, said their dish was bought under the premises of a risk. "Owners haven‘t been breaking the law just taking advantage of the situation," he said. "It‘s a calculated risk." Owner/manager of the Kent Hotel, Sonia Adlys, said they offer their customers a wide range of sports and have had no problems keeping the customers contented. "There‘s such a selection â€" they‘re happy." Adlys said they can usually accommodate everybody. Wayne Martin, owner/manager of Hiâ€"Tech Satellite Systems in Kitchener said he‘s ‘"not Scramble Ross MacDonald Chronicle Special Absurd as it may sound, imagine if some of the great guitarists had decided to play other inâ€" struments. For instance, what if Jimi Hepdrix had chosen the cello, Jimmy Page the viola, and Jeff Beck the harp? Would our most renowned symphonies now be playing baroque versions of The Wind Cries Mary, Dazed and Confused and Smokestack Lightning instead of the classics? _ Would it not be unusual for an orchestra‘s resident harpist to break into an unabridged solo while the rest of the boys "laid down"‘ a relentless bglcl_( beat? Would violists everywhere brandish on stage pyroâ€"technics, pushing a cumbersome, one dimenâ€" sional instrument to new limits? Okay, so it‘s ludicrous perhaps, but the point is, while many artists have influenced popular music as we now know it, these three in particular have left an ) But how much of a problem? Doug Fretz, mal satellite dishes. too concerned at this point.‘‘ Martin thinks possibly what will happen is "we‘ll probably see a discrambler device on the market here in Canada, if more channels get scrambled." The most upsetting aspect to Doug Fretz, manager of Marv‘s TV Sales and Service in Waterloo, is the "oneâ€"sided stories‘‘ he‘s read in the papers. Fretz said the loss of HBO was "no big surprise‘‘ that it had been known for three years that it would be scrambled. "HBO has always had a kind of vendetta with the private dish owners. Now the businessmen have to reâ€"educate the public‘‘ on what‘s available. If anything, Rogers Cable will receive nothing but positive effects, said marketing manager Larry Pickles. It will have "no impact on us at all because we don‘t offer HBO Once upon a time, the guitar was the musical and focal centerpiece for every starry eyed outfit this side of Liverpool and many a skinny kid made it known he had an axe to grind. The faster the better became the rule of thumb and each new hotâ€"shot was supposedly the next guitar guru. Names like Blackmore, Winter, Nugent and Van Halen served alternate terms as torch bearer, and in the process, created a teenage phenomena known as the air guitar, a freestyle arm movement which was part mimicry and part adulaâ€" tion. With the advent of the synthesizer and other related electronic gimmicks, the guitar hero took a sabbatiâ€" cal. Brian Eno was stretching the artistic bounds of the synthesizer just as Hendrix had done with the guitar and it wasn‘t long before electrobeat was king of the hill. Hot metal and frenzied showmanship were out; the cold, simplistic approach was in. While the guitar became less conspicuous, it never really disappeared, and recently, the music industry has experienced a sort of sixâ€"string renaissance. indelible impression on the styles and onâ€"stage antics of hundreds of guitarists. â€" o _ A few, most notably Pat Metheny and Mark Knopfier, have made tremendous commercial strides without sacrificing that one important element: integâ€" manager of Marv‘s TV Sales and Service shows an outdoor display of their various ‘aAc a Wendy McCreary photo Others, while masterful in every sense of the word, have failed to incorporate a personal style which doesn‘t merely stimulate licks heard hundreds of times before. Like a figure skater whose technique is deft but unimaginative, this new breed of guitarist all too often is content to go through the motions. John Butcher Axis fits this mold perfectly. In one of its recent issues, Playboy hails him as the next big thing and Along The Axis manages to justify at least some of the fanfare. rity. Unfortunately, although Axis is a flawless techniâ€" cian, neither spontaneity or nuance â€" both tradeâ€" marks of the truly great guitarist â€" have found a place in his repertoire. He‘s obviously done his homework, as the studied solos indicate, but at the same time, everything has too much of a familiar ring to it. Just when it seems like we may be listening to something bordering on the important, he turns around and revokes the promise. Give this one high marks in the compulsory and freestyle categories but penalize for lack of artistic merit. However, don‘t catalogue Mr. Axis under "File and Forget," at least not just yet. Let‘s just say he‘s pending. or Cinemax."" He said more people may subscribe to the cable company‘s services as more channels are scrambled. â€" _ Pickles does admit though, that the cable company "can‘t compete with people marketing satellite systems." c Rogers Cable is presently licensed to sell CNN News, one of the stations predicted to be scrambled by the end of the year. If it should be scrambled, Pickles said, "we would probably invest in equipment to unscramble CNN." With some 1.5 million existing North American dishes installed and a predicted 10.2 million by 1992, ‘"it is not a dying industry. It‘s only at the beginning,"‘ said Friend. "Basically, the people that own dishes are loyal to them and want to protect them."

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