The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

Pat Arbuckie Chromicle Statt It woulid have been an easier decision to remain at the University of Waterivo where he has worked for the past 26 years, but Bruce Gellat ly. viceâ€"president of Finance and Operations. has instead opted for the challenge and adventure of a new position at the University of British Columbia. Gellatly will be come viceâ€"president of Finance at the university in January. Describing himsel! as being "like part of the woodwork," Gellatly was appointed Comptrolier of the newly established Associated Faculties of Waterioo college in March, 1957. The present site of the University of Waterloo was still a {armer‘s field and Gellatly worked down the road at Waterloo college until the first buildings were constructed in 1958 Those first years at the fledgling wiiversity were exciting ones, said Gellatly. v~a very invigorating period that could never be duplicat ed. During the early ‘60s, as many as five or six new buildings were under construction in any given year and 100 to 125 new faculty members were hired annually. He held the position of Comp troller until 1966 when he became Treasurer and Chief Financial Of ficer. He was later appointed vice president of finance and operations in 1970, a position which be still "At the beginning, everyone had a common attitude toward the goal of the university getting abead. Part of it was the commitment and devotion everybody felt," he said. holds The UW viceâ€"president describes bis 26 years at the university as tremendousiy rewarding and those rewards can be seen every time he glances out the window of his spacious office overlooking the 900 acre campus "It‘s tremendously rewarding that you can see the physical results of the efforts you put into the university,"" he said. _ _**You can‘t help but feel a pride. a sense of reward, at the part you have played," he said. But the strength of its coâ€"operaâ€" tive program. its faculty, the sucâ€" cess of its grads and the worldâ€"wide repulation that the university has achieved in its short history are also a source of satisfaction for Gellat ly Must continue to accept new career challenges: Gellatly Bruce Gellatly Still, in spite of the fact that be has found UW "the kind of place where you like to go to work .‘ Gellatly said that be is looking forward to greater chalienge in his work at UBC "Waterioo is very wellâ€"managed. 1 don‘t feel that it will be at all weakened by my leaving," bhe ex plained. ‘It‘s personally more rewarding to go into a new environ ment. In terms of being creative, I‘ve done it all bere." ' UBC is about twice the size of Waterioo with 12 {faculties including medicine, law, dentistry and forest ry and with an annual) expenditure Wateriooâ€" As the university enters a period of financial restraint, Geliat ly feels that his experience in dealing with similar constraints at Waterloo for the past six years will help him make a valuable contribu tion to the financial management of Working to familiarize himself with the particular characteristics of each of the 12 facuiltiee and adjustiny to the new environment will be his first priorities, Gellatly said. He plans to make two or three trips to B.C. this fall to get to know both the university and alt aspects of his new job prior to Jan. | when the appointment becomes effective. "Part of the positive aspect of looking at UBC was that 1 was impressed with the people 1 met, both deans and viceâ€"presidents. 1 came out with the feeling that 1 would enjoy working with them and would feel comfortable." Both Gellatly and his wife Audrey are looking forward to the move with both sadness and a certain exâ€" citement. "I have lived in Kitchenerâ€"Waterâ€" loo for 51 years and have a lot of family connections,"" he said, ‘"but we gave thought to whether we wanted to try some adventure. You have to take on some new chal Gellatly added that he expects the family will enjoy the "stimulation of the new environment and meeting new people." The Gellatlys already have one daughter living in Rich mond. BC and another in Whi some m perceive 4 have beer doing aterlioo,"" he said in con lénges to ensure that you are challenged throughout your whole career." "1 hope 1 can do for UBC what Have to maintain own tourism individuality Waterivo _ region communities wishing ie attract additiona! tourist dollars must fing a balance between undertaking coâ€"operative re gionâ€"wide promotions and maintaining their individual identities, says Peter McFadden, general manager of the Waterioo Chamber of Commerce McFadden was responding to criticisms levied in a recent study by a group of University of Warerivo graduate planning students which found that the Region is losing tourism doliars vecause of a lack of coâ€"operation and promotion. The study. entitled A Tourism Development Strategy for Watericoo Region, recommended establishment of a regional coâ€"ordinating com mitlee to promote the area While McFadden agrees some degree of coâ€"uperation is essential in promoting Regional lourist at#ractions, he said it is also vital that each community "maintain its own individuality and igentity "I‘d never want to see lourism promutltion become strictiy a regional thing." he said. _ The Chamber manager added that agencies in the area responsible for tourism promotion took the first steps towards greater coâ€"ordination of effort this spring with the establishment of a special steering committee to examine lourism among municipalities in the Region, including Stratford. The group is looking into the feasibili ty of undertaking a Municipal Tourism Study, partially funded by the Ontario Ministry of Tourism, to devise a tourisim strategy for the ‘‘They (study‘s authors) talked about a lack of coâ€"ordination but 1 think we are developing a very good and meaningful level of coâ€"opera tion," said McFadden. "At the same time as they were discussing it as a problem, we were addressing it." One of the reasons it may seem | that communities in the region have been slow to capitalize on the jourism possibilities is that tourism is still "a very new industry to a lot of people," McFadden said. "It‘s a complex, interesting and exciting industry and there isn‘t a lot of resource material to work with ... we have to start from sceratch and develop straâ€" tegies and a statistical base to work with. "It‘s a maturing process that we‘re going through right now," he concliuded. Tourism is currently the second largest industry in the province, contributing more than $16 billion dollars to the economy and creating jobs for 10 per cent of the work force in 1982. The UW study found that in 1979, less than one per cent of the local labor force worked in tourisimâ€"related jobs and that ~statistics have shown that the area receives significantly less than the provincial average number of visi Conclusions were based on information re ceived through interviews with representatives from various tlourist sites and with tourism Big Sisters pushes on in quest for home funds . of C. manager says WATERLOO CHRONICLE . WEDNESDAY, AJGUST 10. 1983 â€" professionals during the winter university term . â€" The Waterloo Chamber of Commerce has made attracting tourists to the city a major privority, spending approximately $40,000 this year on various programs, promotions and ac tivities . 8 The Chamber‘s Tourism Committee has just completed the final draft of a longâ€"term tourism strategy for Waterioo which will be presented to city council for approval in the fall. "In it we‘re attempting to document the importance of lourism, how we can best plan to receive the greatest Also, in September a special city committee organized to prepare a report on signage in Waterioo will be submitting its final recommen dations to council, he added. "This is a component of tourism â€" we want people to find their way to city tourist sites as quickly and easily as possible."‘ In a joint endeavour with the Kitchener Chamber of Commerce‘s Visitors and Tourist Convention Bureau, the Waterioo Chamber last month became part of a Torontoâ€"based, compu terized Informart/Teleguide system which offers a listing of Kâ€"W tourist attractions. The Informart terminals, whichâ€"are located in all major Toronto hotels, tourist sites and transportation centres, allow visitors to that city t call up listings of things to do in Ontario System manufacturers are also working to have the terminails set up in Ottawa, Western New York and at major border points from tourism," said McFad