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New store caters to computer buffs Mon. Tues. Wed. Sat. 8â€"6 Thurs. Fri. 8-3 By Karla Wheeler Instead, they completely diagâ€" Special to the Chronicie nose a customer‘s needs and then People shop for stereos at stereo _ train him to use the equipment. stores and televisions at TV "As he walks out the door, we say, stores. "So logically, shopping for _ ‘Call us if you have any questions computers should be as convenient _ at all," *‘ said Jones. as visiting the local computer Each purchase includes a lifeâ€" store. time guarantee of service at oneâ€" Computer convenienceâ€"shopping makes its debut in Waterloo with this week‘s opening of Compuâ€" terLand, a full service computer department store, featuring over 85 product lines including those from manufacturers like Comâ€" modore, Apple, Atari and Heath. The retail outlet also sells more than 3,000 computerâ€"related items, as well as current books and magaâ€" The store, located at 380 King St. N., is owned and operated by Diane Reader Jones, who opened a Comâ€" puterLand franchise in Burlington, Ont. two years ago. Jones said in an interview that recent advances in technology have made computers affordable and portable. For example, a deskâ€" top computer selling for $2,000 today would have cost $100,000 five years ago and been the size of one‘s refrigerator. ComputerLand leases and sells computers for home;, office and school which are "the size of teleâ€" visions and about as expensive as good stereo systems,‘‘ Jones said. For $900 minimum, a family can own a computer which tutors the kids in spelling and math, help Mom and Dad control the houseâ€" hold budget, and plays games like chess or space invaders. 656â€"2900 e ® No Ee WELLESLEY The Country Department Store That Sells For Less Or, for $175 a month, a business can lease a computer system which facilitates tasks such as acâ€" counts receivable and general ledger. â€" _ **Computers are valuable tools,"" stated Jones, who derives parâ€" ticular satisfaction from knowing her products also help handicapped people. For instance, a $1,200 sysâ€" tem she sold to a school enabled a student with dyslexia (a reading disability) to learn to read. The boy required repeated drilling to learn each new word. ‘*Parents may get tired of holding up flash cards thouâ€" sand of times, but computers don‘t,"‘ she said. l **We don‘t just hand the custâ€" omer the box and say good luck," she said. Whether a computer is leased or sold, Jones stressed that Compuâ€" terLand‘s theme is ‘"service and support."‘ WELLESLEY MILL END c Sonhn s'“‘ WEbIESI tarts Friday, March 20th to Saturday, April 4th NNVAL SPRING SALE Each purchase includes a lifeâ€" time guarantee of service at oneâ€" half price with no minimum time charge. Also, the buyer is given seâ€" veral hours of free class instrucâ€" tion in programming languages or business system uses. â€" And, if a customer moves out of town, his service guarantee or conâ€" tract will be honoured at Compuâ€" terLand‘s other 167 franchises loâ€" cated around the world. Jones, a 33â€"yearâ€"old honours computer science graduate, chose a Waterioo location for two main reasons. First, she noted, "there‘s a high computer literacy‘‘ in this area beâ€" cause of the University of Waterloo which has "an international repuâ€" tation for computer expertise."‘ People here realize the benefits of computers and want to teach their kids the latest technology, she said. Businesses can obtain mainâ€" tenance and service contracts which ensure service within one working day, since Jones has a technical support staff on the preâ€" mises. According to Jones, employers in the near future will routinely ask job applicants if they can use comâ€" puters. ‘Imagine the advantage of replying ‘I‘ve been using them since I was three," she chuckled. Her second reason is: *Waterloo has a ton of small businesses which may be caught in the money trap. A serious business system helps them better control all aspects of their finances." Jones said computerLand is geared for the beginner, which means personnel speak to custâ€" omers in plain English, not compliâ€" cated computer jargon. However, the owner and her three staff members can swifly switch to *‘computerese‘‘ when talking to specialists, since they have a comâ€" bined total of over 40 years‘ comâ€" puter experience. ‘It‘s easy,"" Jones replied, and to prove her statement, four children will be among equipment demonâ€" strators at this Friday and Saturâ€" day‘s grand opening. ComputerLand‘s hours are 10 a.m. to 6 p.m. Tues., Wed. and Sat.. and 10 a.m. to 9 p.m. Thurs. and Fri. They are closed Sun. and Mon. How difficult is it for a beginner to use a computer? _ _ EASTER EXTRAVAGANZA New York City Departure April 17â€"20 Trip includes Radio City Music Hall, Broadâ€" way Play. Guided Tour of New York City. Easâ€" ter Parade and much more 259.00 twin 16 Schneider . Kitchener KANATA |!Rslcfi&u rl !9; 742â€"8801 FUSS FC.A. has reâ€" joined â€" their Kitchener Office as a Senior Manâ€" agement Advisor in their Business Advisory Group. Mr. Pernfuss was recently _ Viceâ€"President and General Manager of Faultlessâ€"Doerner Manuâ€" facturing Inc. He is very active in the community and has served as Past President of the followâ€" ing organizations: Kâ€"W Jaycees, Waterloo Wellâ€" ington Chartered Acâ€" countants â€" Association, Kâ€"W Sales and Ad Club, Waterloo Chamber of Commerce and the Kâ€"W Federated Agpoal, Clarkson Gordon, a member of Arthur Young International, has offiees in 21 Canadian cities, and provides a full range of auditing, â€" taxation and management â€"consulting services. The Business Advisory Group of the Kitchener Office offers a wide variety of financial management consulting, accounting and tax relatâ€" ed services to ownerâ€"opâ€" erated businesses. Clarkson Gordon : is pleased to announce that Weascd to announce tha ILLIAM â€"P. PERN Diane Reader Jones, president of ComputerLand, demonstrates a computer which can be used for entertainment, word processing, or as a teaching aid. WILLIAM P. PERNFUSS CLARKSON GORDON Insurance Bureas of Canada â€" Bureou ddasswrance du Canada eay Representing private general insurance companes in Canada. «omm TAKE A LOOK AT THE 20D NATIONAL DRIVING TEST. â€" TUESDAY MARCH 31. ON THE CTV NETWORKL. WA TERLOO CHRONICLE, WEDNESDAY, MARCH 25, 1981 â€" PAGE § 7!7 FI/F X T/ M /o fr 10)| 11 | 12 1/1/ 1t rl‘P 1/1/t /x raeye 18 | 19 | 20