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Windsor, Ont., Oct. 19;: A "special" series of passenger cars designed to proâ€" vide adequate transportation but with prices set to Tit wartime budgets, is anâ€" nounced by Ford Motor Company of Canada, Limiteéd. m Fordâ€"Canada Announces Special Series of Cars The special series is In three types, coupe, tudor sedan and fordor sedan. Despite generally greater increases in automobile prices in Canada this year, the Ford special series is priced at factory only $30 above last yeari: standard Ford on the coupe and tudor, and the increase is but $26 on the fordor. "Our special series retains all the mechanical featurés and performance advantages of our regular deluxe and super deluxe cars, including the 85â€" horsepower Vâ€"8 engine. Since the special series is designed to be a transâ€" portation unit certain luxury features are not offered", explained R. M. Sale, sales manager of the Canadian Ford company. Special Series in Three Typesâ€"Coupe, Tudor Sedan and Fordor Sedan. Despite Generally Greater Increases in Automobile Prices in Canada, the Ford Special Series Priced Little Above Last Year‘s Models. He said the special Ford cars are inâ€" tended to meet the needs of certain fleet owners, salesman, farmers and other who require new cars but whose budgets in wartime do not provide for other than low cost transportation. (By Prince Carlisle Along about the end of May the reâ€" tailers of the Ohio River Valley sudâ€" denly began to find that their stocks 0| kitchen wares and work shirts, groâ€" ceries and electric irons, and the thouâ€" sands of other items of merchandise, were rumnning low. The clerks reportec that their supplies of children‘s stockâ€" ings and women‘s shoes were poorly assorted, with important deficiencies in sizes or colors. Effect of Motor Car Industry Production Felt Over Country A few weeks later a similar phenoâ€" menon occurred in St. Louis and the surrounding territory. Boston felt the same apparently inexplicable upsurge in demandâ€"not for heavy goods like refrigerators and dining room suites but always in small, quick turnove! items. Pittsburgh, Atlanta, Charlotte Akron, Seattle, in rapid succession, felt the first stirrings of retail improveâ€" ment. And gradually this spread over the country, until, in August, Detroit stores experienced extremely sharp inâ€" creases in their sales. Changes in Model Date AflTects Whole Nation. But in Detroit they were ready for it. For in Detroit every business man makes it a major part of his planning to keep posted on the changes in autoâ€" mobile production and automobile employment. The Ohio Valley retailâ€" ers were unprepared last May because the automobile industry made its changeâ€"over from 1940 to 1941 models a week earlier and that meant that "tooling up" began a week earlier. St. Louis «inc producers stepped up their production to meet automobile deâ€" mand. Pittsburgh steel mills worked on auto orders. Atlanta and Charlotte cotton mills put in their warps and switched their looms from idleness to production of cloth for automobiles. Akron glass companies went to work on plate glass for automobiles. Seatâ€" tle lumber companies loaded thousands of board feet onto flat cars headed for Detroit. So little a change in automobile production schedules as a single week‘s advance in the switch to models was felt literally all over the United States. For the automobile industry is the largest single user of a wide variety of industrial products and materials. Three of every four square feet of largest single user of a wide variety of industrial products and materials. Three of every four square feet of nlate glass consiumed in the United States is used in automobiles. Eight out of ten tons of crude rubber, one out of four pounds of nickel, Oone out of three tons of lead, seven out of ten square fect of upholstery leather, one out of two tons of malleable iron, one out of ten tons of aluminum, one out of seven tons of copper, nearly one out of cight tons of tin and of zinc, one out of ten bales of cotton, one out of twenty board feet of hardwood lumâ€" ber. and one out of eight pounds of elycerine are shipped to the automâ€" obile plants of America. So great is the automobile industry‘s nually a long toward avoiding nearest approach 1929, when 5.62 Blaremore Enterprise:â€"Bill was askâ€" ed the other day how far he could reâ€" member,. "Well," he replied, "I can reâ€" member when toenails and nngemalls were the same color." great is the automobile industry‘s consumption of raw materials and manufactured products: that it alone can make or break the business trend of the United States. When autoâ€" mobile production slips downward and stays down for any appreciable period all business in the United States folâ€" lows, and, of course, when automobile production rises it stimulates all busiâ€" ness. This is true to such an extent that if an assured imarket could be found for 6,000,000 automobiles anâ€" nually a long step might be taken toward avoiding a depression. The nearest approach to that figure was in 1929, when 5.621,045 cars and trucks rolled out of the factories. In the automobile industry is the prine example of the interdependency of all American industry. MONDAY, OCTOBER 218T, 1840 it Wartime Budgets was askâ€" Bigger Ford for 1941 Emphasizes Comfort in Riding Some Details of the New 1941 Fords. The bigger Ford for 1941 emphasizes size as pant of a general plan to imâ€" prove riding comfort. Increases in wheelbase, overall length, seat width and head room are built into the new Deluxe and Super Deluxe lines. Front seat of the sedan is seven inches wider. Window area is larger. Extra width of body makes the runâ€" ning board invisible when the doors are closed. A new "X" type of welded frame of greater rigidity and body mountings of thick rubber add to ridâ€" ing smoothness, safety and silence. Front and rear springs are longer. Rear seat cushions are iwo inches further ahead of the rear axle. Inâ€" dividual caoiled seat springs support curled hair bedded in latex to form the cushions. Four leverâ€"type hyâ€" draulic shock absorbers assist the new springs, which are Oof softer, "slower" steel. A ride stabilizer, connected to the front axle by swinging shackles, helps steering and minimizes â€" side sway. Oversize fourâ€"wheel hydraulic brakes are designed for sure stopping and longer service. A parking and emerâ€" rency brake, acting on the rear wheels 1y means of a cable, operates from A ever under the instrument panel to he left of the driver. Also under the panel is a safety lock mob for the hood. Other conveniences ire a hidden gasoline filler cap, autoâ€" matic light in luggage compartment rentilating front windows, new safety rlass, twin windshield wipers with rariable speed control, twin sun visors, ‘ender tip parking lights, twoâ€"spoke learâ€"vision steering wheels and, on the super deluxe double reinforced wumpers and a front license plate zuard, The 85 horsepower Vâ€"8 engine makes Et CV se of a lower gear transmission ratio ‘or faster getâ€"away. In the Super Deluxe line there is a new sedan coupe with seating capacity for six. Also a convertible club coupe, seating five, has an alutomatic top »perated from a switch, whether or not the motor is running. Three objectives of the 1941 Mercury centre in greater size and roominess increased riding ease and enhanced appearance. The car has a two inch longer wheelbase, with a springbase of 129 inches. The sedan body has fiftyâ€" one inches of width across the front seat and fiftyone inches door to door in the rear. Head room and foot room are added in proportion. Many Attractive Features Noted in the New Mercury Smartness and Convenience Combined in 1941 Models. The new cushion seat springs are ri bedded in thick #foam rubber, soft Brighter Colours More T x yielding and free from bounce. Longer| â€"â€" Popular in the New Cars body springs, font and back, of “slower"i . softer steel are another factor for| Brighter colours and new crisp patâ€" smooth riding. . Leverâ€"type hydraulic| terns mark the upholstery fabrics chosâ€" shock absorbers, carefully adjusted tolen by the car manufa¢turers for their the new Sprmg Cornposition' and an‘1‘941 m(.)dEIS.. The result is an enlivened improved stabilizer also work to con-!rlcher interior, more than ever a "livâ€" trol oscillation of the whole underbody ing room on wheels". Interior apâ€" structure. The body rests on a new "X" pointments familiar to fineâ€"car owners type of welded frame of greater have been incorporated into the medâ€" strength. ium priced lines. Canada cloth new | R ‘upholstery fabrics introduced to the ; | 7 nd . + Interior combine convenienge f public last year, can now/ be found in smartness by including all gauges anditen of the makes on display. LEX L. myupy .. io y d qo e a% einala @laco Interior combine convenienge ind smartness by including all gauges ‘and the speedometer under a single glass directly in front of the driver and‘ easily visible through the two-spoke, steering wheel, Large rubber mountings assure silâ€" ence and smoothness in riding. The body is supported on outriggers on the side of the frame to insure rigidty and insulate against jars side sway and noise from sources inside or out. Over size 6.50 by 16 tires have air pressure of twentyâ€"four pounds to aid road ability. Appeai to the eye is found in the bright new metal fender speedlines, a new type of chrome radiator grille, concealing running boards, concealed gasoline filler, cap, new allâ€"chrome fender parking lights, heavier bumpâ€" ers and a centreâ€"mounted license plate. ¢ Two new body styles are coupe with choice of two seating arrangeâ€" ments, and a new station wagon. The eclub convertible has an independent electrical mechanism for operating the top by a simple turn of switch. New colors, plastic fittings and trim, and rich uphoistery shades set off the car. which embodies various little improvements such as an ignition switch light illuminating the combinâ€" ation ignition and steering lock on the steering column. For the driver there are an overcentre balancing spring for extraeasy clutch pedal operation, new gear ratio for faster initial speeds and a semiâ€"centriâ€" fugal clutch of large size for softer action and longer wear, | Patterns are predominantly herringâ€" bone and stripes in varying widths and combinations. One manufacturer has ipioneered boldly with twoâ€"tone comâ€" bination interior blending a brilliant ‘solidâ€"color fabric in the sidewall with a patterned material for seats and backâ€"rests. Textile designers and car ;stylist.,' pronounce the newly unveiled 'model.s the greatest advance since the ‘rutomobile interior simulated the seating of coverall. Every convenience from cigarette lighter to centre armâ€" rest is to be found in practically all of imedlum â€"priced models. Although modern automobiles are of steel construction, even the smaller cars use more than sixty pounds of wood in various ways, such as foundations for sundry attachments in packing and shipping cases and finally in the manâ€" ufacture of fiber board and paper, which finds many uses in manufacture and shipment. Oone large manufacturer features stripes of different sizes and colors set against backgrounds of lighter solid colors or herringbone patterns. Anâ€" other has selected dark stripes against a light background broken up silghtly darker pencil stripes. A volume manuâ€" factured uses a herringbone pattern for his seat and backâ€"rest fabrics with a plain solid color sidewall material. Wood Used Even in Modern Cars of Steel Construction It was a dramatic moment in the play when, with fiery denunciation, the hardâ€"hearted father was about to thrust his erring daughter out of the house for ever. "What can I do? Where can I go?" There was a tense silence. Then amid the sobs, rose the shrill voice of a woman in the gallery:â€" "Come home with me lass"â€"The Passing Hour New Ford Cars For 1941 Are EFUGE THE PORCUPINE ADVANCE, TIMMNS, ONTARIO the the the Get the facts and you‘ll get a FORD NEW Massive Beauty NEW Room Throughout NEW Vision All Around NEW Faster Acceleration NEW Stronger, Rigid EFrame Ford 'MC SCHUMACHER HIGHWAY and PARK ROAD This year, more than any other, it will pay you to look at the Ford and take a ride in it. New size and beauty and comfort have been combined with traditional Ford reliability and economy. Only the Ford way of doing business could give you such a car at such a low price. And with all this has come a new Ford ride, New slower action springs work more gently â€"kept in check by big improved shock abâ€" sorbers. The newly designed stabilizer adds to comfort and helps maintain balance on curves. We will gladly show you the car and let you drive it. Count on us to offer a generous allowance on your present car. Any way you look at it, the Ford for 1941 means a good deal. 1941 FEATURES Bigger Bodies and Other Improvements in New 1941 Fords Windsor, Ont., Oct. 16: Two smartly styvled new Ford Vâ€"8 cars, with longer wheelbases, roomier bodies and imâ€" proved riding qualties are presented by the Ford Motor Company of Canâ€" ada, Limited. Two â€" Smartlyâ€"Styled New Ford Vâ€"8 Cars. Called the DeLuxe and the Super Deâ€" Luxe types, the two cars represent the most complete change in body design and chassis engineering made in Ford cars in the last five years. DOWELL MOTORS LTD. Wheelbase has been lengthened to 114 inches, and overall length of slightly more than 16 feet. Riding qualities have been greatly New long softer springs; improved shock absorbâ€" ers and a newlyâ€"designed stabilizer to smooth out rough roads and maintain balance on turns, combine to provide a new riding sensation described as a "gliding ride". The new Ford cars have the size and the roominess generally associated with cars of higher price, The bodies are longer and much broaderâ€"so broad, in fact, that running boards are partiâ€" ally concealed. Seating widths have been increased as much as seven inches, and there is greater shoulder room and head room. The front contour presents disâ€" tinctive use of one large centre grille and two side grilles. Long sweeping front fenders enclose the Sealedâ€"Beam headlights, with separate parking lights NEW Longer Wheelbase NEW Longer Springbase NEW Soft, Slowerâ€"action Springs NEW Soft Seat Cushions NEW Stabilizer Ride mounted just above them. The wide windshield and flaring body sides inâ€" dicates the increased room availabic inside the body. The rear fenders blend into the body panels and from behindi give an impression of poneâ€" piece design. A large, lighted rear deck. compartment, with full width door, houses the spare tire and tools, and provides plenty of space to stow luggage. There are five body types in the Deâ€" Luxe and seven in the Super DelLuxe lines,. Available in both are the Fordor and Tudor sedans, coupe with auxilâ€" iary seats, business coupe and station wagon. A convertible club coupe with automatic top, and a sedan coupe, new this year, are also available in the Super DelLuxe. The instrument panel has all instruâ€" |country roads,. ine new Nuo ments grouped for perfect visibility | is connected to the front axle through through a twoâ€"spoke steering wheel. swinging shackles, and is quiet, sturdy On the Super DeLuxe model, a horn and effective in action, It helps steerâ€" ring on the steering wheel, and and keeps the body level over all are part of the equipment. â€" Also on the | typés of roads. instrument panels of both types are Improved hydraulie shock absorbers lighter, ash tray, locking glove com=|on all four wheels allow the springs free partment, dimming control for panel play over moderate road surfaces, but lights, speed control for dual wind-‘provide firm control over rough roads shield wipers, starter button and radio ; and big bumps. They are of the leverâ€" speaker grille. A new convenience on : arm type and are equipped with a both cars is an illuminated ignition |simplified adjusting mechanism. lock and another is the remote conâ€"| The Ford DeLuxe is available in black trol hood lock operated by a knob| Harbor Gray or Cayuga Blue, while the under the instrument panel. Super DelLuxe, in addition to those o e . YEL PFA 0 o All Ford cars are equipped with ventâ€" ilating wings. The metal divider strips on closed cars slide down with the rear half of the window. A crank control for opening and closing the ventilating wing is an added convenienece on the Super DeLuxe, Much greater vision is afforded both driver and passengers in the new Ford cars. Glass area has been substantialâ€" ly increased, the increase being as much as 33 per cent in the oupes. The largâ€" er rear window, of oneâ€"piece curved tempered glass, permits greater vislon of the road behind. The new wider seats are built with a soft "floating" edge and individually pocketed cushion springs. Springs are covered with a thick rubberized pad. The driver‘s seat, adjustable over 4!% inch range, rises as it slides forward, making better vision and easier control possible for drivers, regardless of their stature. Both the new Ford lines for 1941 are built on the 114â€"inch wheelbase chassis and are powered by an 85â€"horsepower ,\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ * * p » We Wish Every Success to the SCHUMACHER LIONS CLUIB on the occasion of their \/IIII////IIIIIIIIllII/I///IA/II/!I.I.llllfllflllfl/f*’(\. â€"type 8â€"cylinder éngine. This is still PORCUPINE Body and Fender Repair Works Phone 1065 Ist ANNUAL AUTO SHOW The story of the Mercury‘s meteoric rise is told by the testimony of its first 150,000 owners, in the warmth of their enthusiasm For they found that the Mercuryâ€"defying all precedentâ€"is both a big car and an unâ€" usually economical car. A smoothâ€"cruising "car of action" with all the advantages o1 roominess, comfort and confident powerâ€" yet with record of gasoline mileage that seems almost incredible in a big, fine car,. The 1941 Mercury 8 presents important advances in comfort and roominess, new beauty in its clean styling and commanding size. Its extraordinary cease of handling is a revelation to the most experienced drivers, It is a car that could be created only from the unique research, production and enginecering facilities of the Ford Motor Company. Before you buy any car, inspect th modern Mercury Careflully. Ltt us shoyv its advantages over your present car. W ready to offer you a fine deal on you! regardless of make. The Big Car That btan(ls Alone in Economy. S LTD, Mercury Phone: Sales â€" 415 Service â€" 449 A Complete Repair Service 50 First Ave. Improvement of the Ford ride Sstarts with the frame. Greater strength and to twisting was made. posâ€" !sible by reâ€"designing the Xâ€"member and incorporating an allâ€"welded hboxâ€" ‘t,vpe centre section.With longer wheelâ€" 'buse passengers in the back seat ride well ahead of the rear axle and rear spring in the greatest comfort zone. Front and rear springs are new. The rear spring is longer,. Lower spring frequency, or "slower" action, also are provided by new engineering so as to give passengers a soft, smoothly conâ€" trolled ride on city streets and rough country roads. The new ride stabilizer is connected to the front axle through swinging shackles, and is quiet, sturdy and effective in action, It helps steerâ€" ling and keeps the body level over all |types of roads. the only engine of this kind in the low price field. An important engineering improvement is in the transmission, which now is geared to give even faster getawnay in first and second speeds. The Ford DelLuxe is available in black Harbor Gray or Cayuga Blue, while the Super DelLuxe, in addition to those colors, also is available in Mayfair,Palâ€" isade Gray, and Lackhaven Green, Up stepped his opponent, and wilth«~ out any apparent effort bxou;,ht down all five balls with only one shot. "Amazing!" exclaimed the Coloncel "How d‘yo do it?"" "BRasy," was the answer. "I shot al the man who was working the water pump!"â€"Montreal Star, The Colonel â€" an been challenged to fairground shooting his officers. inspect the O} show you expert shot â€" had a contest at the gallery by one of sSchumacher CiLI 1J