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Importantly Low Priced ! Proudly ‘we present the "Importants" of Paris . .. the newest, most brilliant fashions for Fall . . . all destined for big success and just look at their low prices! Definitely a glaâ€" mour season, these new fashions are full of allure for YOU. Frocks are softly moulded . . . hats go HIGH and FORWARD. . . . coats are magnifiiâ€" cently furred . . . accesâ€" sories elegant ... . even tweeds and woolens are in the luxury class! Excitâ€" ing to see . . . thrilling to wear . . . these Paris "Imâ€" portants‘ are importantly low priced! Choose your Fall wardrobe here. 'with a great deal of pride and pleasure that we toâ€"day are able to invite you to the opening of our new ; * y store on Third Avenue. We have One everything within our power to make your shopping facilities as pleasant and convenient as possible. We are prepared and have in stock merchandise of the highest quality it has ever been our pleasure to handle. We hope to make our store your "permanent headquarters" and a place for you to visitâ€"â€"where you can meet your friends and see the fine new things we shall endeavour to have on hand at all times. A cordial welcome awaits you! P o L. mm enc ies TL TA in im mss c es en e ic s i n it mm ce im ons t it e ut C OOE Cc e SE TD. ie Nesn en on tm n en en s choose here with confiâ€" dence! We assure you of the choicest furs, expert COATS workmanship, fashion right styles! _ Specially priced for grand opening. Furred * TMPORTANTS" of VY The most exciting frocks you ever wore! Cleverly moulded, shirred, draped to highâ€" light your best figure points! Shining satins, metallies, velvets, silk jerseys, biâ€" colour crepes! New sparkling trims! Black, newest solids. 36 95 to $29 50 * The finest blanket on the : Canadian matr® ket. < Beautifully finâ€" . ished with satin borâ€" ders.: Shades of gold, rose, blue, green and malive. * Kenwood " Pure Virgin Wool Bedding Dept.â€" Second Floor READYâ€"TOâ€"WEARâ€"SECOND FLOOR EACH . Boy‘s Lined All Wool _“ieed Winter Coats GOLF HOSE Crepe, Wool and Satin Dresses On Sale Friday 9 a.m. BOYS‘ SHOPâ€"BASEMENT Girls‘ Fur Trimmed DRESSES Regular 59¢ value OPENING SPECIAL One Orly to a Customer REGULAR $12.95 OPENING SPECIAL LADIES‘ $8.95 to 65.00 A grand selection of new overâ€" coats for late fall and winter wear. Every new style, fabric, patterns and colour is. included and you are assured of a perfect _ fit. If you need and want a betâ€" ter overcoat, see these. If you want a conservative and new drape, or if you want smart new sport styles, be sure that you see our great selection. You have your choice of all patterns, fabrics and new colours. . Two Pairs of Trousers. DOORS OPEN TOâ€"MORROW AT 9 O‘CLOCK ! Strongly made of spiit cowhide and durable linen linings. Well fitted with hangers and shirt 229 pockets. ~EXTRA VALUE " Gladstone " B A GS Opening Special! MEN‘S As Ilustrated CLOTHING DEPARTMENTâ€"MAIN FLOOR $17.50 to 45.00 THURSDAY. OCTOBER 13TH, 1938