Ontario Community Newspapers

Porcupine Advance, 25 Nov 1937, 3, p. 2

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Now you can hear whispers from the back seat to the frontâ€"even on rough roads and in noisy streets. Road noise, vibrationâ€"all are ruled out! Even noisy city traffic becomes a hushed hum. Arrahnge to have a ride in a new Nash todayâ€"and learn how emovable quiet molging really can be! They discovered that sound waves, which easily pass through solid subâ€" stances, are foiled by sand. So more than 50 pounds of a new, special sandâ€"contzining composition is sprayed securely on the floor of each new 1938 Nash. add to all theseâ€"an mterly néw silencâ€" ing principle that produces almost unâ€" canny results! But Nashâ€"Kelvinator engineers have discovered something entirely new to (By Nash Dealer) This goes far beyond anything that has been done before to eliminate car noilsesâ€"a problem that has vexed the automobile industry for many years. Nash continues to use all the usual insulating materials used by other manufacturers to deaden sound. Motoring in New Nash ; Means a Noiseless Ride name but is operated by his brother. While it was not until last April that Mr. Brunette went into business in his present capacity, it was not long beâ€" fore his efforts began to bear fruit. In fact during the past summer and early fall he sold a total of 45 new cars. At the convention of Nash dealers and disâ€" tributors held in Chicago in October Mr. Brunette drove the first 1988 Nash car into Canada on his return trip. At his garage, 18 Second avenue, Mr. Brunette maintains a complete repair department, making a specialty of body work, welding and general repairs of all kinds, While not officially anâ€" nounced yet it is expected that his terâ€" ritory, which now runs ‘from Timmins to Porquis Junction, will be somewhat enlarged in the future. Mr. Brunette is also dealer for Mack Trucks. whosef popularity is well known. ago from River Joseph, Quebe:, he started work in the bush for Mat Boivin, later becoming foreman with Kennedy and Gibson. Later he worked for about a. year and a half at the Hollinger mine and then established the taxi business which still bears his name but is onerated jv his hrother ready one of t successful car dr: enviable record loca} dealer for N: While new in business Mr. Bru the district. Com Emile Brunette Makes Outstanding Success in His New Business as Representative of Nash Cars. Sold 45 New Cars First Season. Also Dealer in Mack Trucks. Keeps Unusually Complete Repair and Parts Department. c Jack Gradyâ€"manager, Tinmins Office 5 MeINNIS BLOCKâ€"18 PINE ST. N. PHO} Drove the First 1938 Nash Car into Canada ns ces ies TT e n tm tm imz Cmm Record Sales Here for Nash Cars for the First Year PAGE TWCO Brunette Nash Motors Canadian Acceptance Corporation, Ltd. rLiy Can be! lity Star:â€"1 the necessity ks twelve o f, Isn‘t it. th ‘e giving a J. EMILE BRUNETTE EMILE BRUNETTE r:â€"If the whole sity of going about ‘e or twentyâ€"four t time the styleâ€" g a little more the masks more of FE and we wish continued success to in business but alâ€" most popular iand s in Timmins, is the Emille Brunette, hnd Lalayette cars, garage and car is well known in ere eighteen years However, the one question that the Motor Show visitor wants to have anâ€" swered is "What‘s New About the 1938 Motor Cars?" The casual Motor Show Another fact which should be reâ€" |membered at Motor Show time is that the production of automobiles in Canâ€" ada is an important factor in Canadian prosperity. It means employment, food. clothing and shelter for a large body of employees, not only in automobile manufacturing centres but in many towns and cities throughout the Dominâ€" ion. There is hardly a community from coast to coast that does not feel its lifeâ€"blood flow faster when Canadian incorporate new features never beforc seen in an automobile. As a conseâ€" quence, we‘re experiencing the greatest wave of public interest in our cars in the company‘s history. We‘ll sell a lot of 1938 cars! * ; GREAT ENTHUSIASM FOR 1938 NASH CAR MODELS Courtney Johnson, General Sales Manager, Nash Motors Divisionâ€"Tourâ€" automobile plants are in full swing. / ing the country as we have been doing, The buyer of a Canadianâ€"built automoâ€"| no matter what his| but note the unprecederted enthusiasm bile, therefore, attending dealer meetings, we can‘t help occupation may be, will find some of| of our field organization over the new his money coming back to him in one| cars. way or another. The cars have tremendous sales possibilities, greatest in Nash history. These essentials of modern automoâ€" bile manufacturing involve the exâ€" penditure of staggering sums of money, yet over the long pull, these expendiâ€" tures, when spread over large producâ€" tion actually results in lower costs to the buyer. Anyone who is familiar with automobile price history knows that this statement is true. At the same time skilled plant enâ€" gineers are constantly improving manuâ€" facturing methods, ruthlessly scrapping machinery that was recently new for machinery that gives still better or more economical results. Of course, it is the enthusiastic supâ€" port of the buyirg public which has made possible for the industry this conâ€" tinuously progressive policy and this constantly increasing value in the proâ€" duct. Large volume buying has meant large volume production. This in turn has enabled manufacturers to invest huge sums in the development of their products. Amazing engineering inâ€" stitutes have been established and maintained, unsurpassed by any other ndustry. In these institutes hundreds of highly trained, modern scientists are employed in constent research, exâ€" perimentation and testing. Every year they discover and prove many new ways of making cars safer, easier riding. easier to handle, more economical, more quiet, more roomy, more beautiful and more depenable. They discover new materials and new ways of using them. They constantly test, reject, improve or adopt advancements and inventions from thousands of different sources. There is nothing mysterious nor surâ€" prising in this ready confidence of the public in the offerings of automobile manufacturers. It is the not undeservâ€" ed result of the continuously progresâ€" sive spirit of the industry and its conâ€" stant success in meeting and even anâ€" ticipating the demands of the public for better motor cars. Without fear of holding a too biased brief for the motor car manufacturer one may state with confidence that an industry which has in less than twelve years, cut the price of its product almost in half and multiâ€" plied its dollar value at least four times is worthy of the public confidence it receives. l (By John D. Mansfield. president Chrysler Corporation of Canada) The Motor Shows at Toronto and Montreal are not only an outstanding event in themselves but year after year they are the signal for motor car manuâ€" facturers and dealers to start in a race to keep up with public demand for new automobiles. The present year is no exception to the rule. Aleardy manuâ€" facturing facilities are being taxed to the utmost to meet the eager demands of the buying public. Nineteenâ€"thirtyâ€" eight promises to be a banner vear, Automobile Shows and New 1938 Cars Interest of Public Keeps up Policy of Improvement and Advance in Motor Carsg : Aleardy manuâ€" being taxed to eager demands PHONE 425â€"TIMMINS Detroit Free Press:â€"Rheims Cathedâ€" ral is now all ready to be knocked to pieces again by shells C. H. Bliss, Viceâ€"President and Direc.â€" tor of Sales, Nash Motors Division â€"Nash cars are NEWS this year. They incorporate new features never before seen in an automobile. As a conseâ€" quence, we‘re experiencing the greatest wave of public interest in our cars in the company‘s history. We 11 sell lot of 1938 cars! sSAYS NASH CARS ARE "NEWS" BECAUSE OF THEIR INTEREST There is no end to advancements in automobile designing and manufacturâ€" ing. The 1938 cars are better automoâ€" bilesâ€"vastly better, and we know that the 1938 car owner will find them so. It is because of this that we are looking forward to another year of enthusiastic public acceptance of our products and a banner year in sales. satisfaction after being fitted perfectly into the complicated whole which is a modern motor car. You are not asked to "try it out and see if it will work." All the experimenting has been done for you, in the laboratory, in the test put and on the road. Each of these advancements has had behind it a great deal of research, testâ€" ing and designing and has involved numerous technical problems for both engineers and production experts. Every one of them comes to you as a finished contribution to your made. However, when he drives the 1938 cars the new car owner will find that the results of these improvements in actual motoring satisfaction add up to a very impressive total. The new owner will find steering vastly improved. As a result he will find the car easier to handle., more sensitive to the guiding touch of his handâ€"that it "corners‘ better and has tendency to "wander" in a side wiÂ¥d. He will find his hydraulic brakes even more smooth and powerful, clutch and starter easier and softer in action, controls more conveniently placed and even more pleasing to look at. He will find that skilful body deâ€" signing was given him better windâ€" chield vision, more comfortable and rcomier seating, and a hushed quiet due to improved insulation never before experienced in a motor car. He will find his motor even more responsive to the touch of his foot on the accelerator and still more economical on gas and oil. Increased trunk or luggage comâ€" partment space is one improvement which the 1938 car owner will immediâ€" ately recognize and appreciate. In addition to these advantages which he will at once recognize, there are many other improvements which are hidden from the eye and not immediâ€" ately noticeable in driving. There are stronger, more rigid frames, improved body mountings, stronger internal body gracing, and a host of other minor changes which add up to a big total in safer, more comfortable and all round more pleasurable motoring. _â€"â€"-â€"-â€"â€"â€"â€"â€"â€"â€"-â€"â€"-___â€"-\_ course, the layman would not u. stand half of what the Enginee production man was talking abou though he might be impressed b: mere enumeration of the long li improvements that have actually visitor will not find the answer to this question by merely looking at the cars as they are displayed in the show exâ€" hibits. It is true that changes in outâ€" ward appearance and in interior apâ€" pointments are the most obvious and receive the most notice. Yet these changes, numerous and pleasing as they are in the new cars are by no the whole story. The fact is that enâ€" gingers and production men have been just as busy during the past, year to work out improvements that the eve Ccannot see, as they have ever been in any year of spectacular developments. They could talk to you for hours about the technical changes â€"which have made these cars far ahead of their predeâ€" cessors in almost every essential. Of n almost every essential. O he layman would not underâ€" ilf of what the Engineers ot ut, alâ€" by the list of beet Globe and> Mail:â€"Wolves Wait as Lost Hunter Fans Fireâ€"Headline. What were they waiting for? To see if they really would bite a man? R. C. Paine, Boston, Mass.â€"Nash has always been noted for offering a great deal of car for the money. The comâ€" pany has certainly extended itself in the building of the 1938 models. They‘re the greatest dollar values we‘ve ever had. , Thinks Nash is Offering a Lot of Car for the Money THE PORCUPINE The inside pressure, being greater than the pressure outside, forces old, stale air out. It‘s just exactly opposite to what usually happens, as cars withâ€" out this new Conditionedâ€"Air System suck air in through every possible openâ€" ing ... and with it dust, road dirt, chilling drafts. It‘s arnew kind of travelingâ€"in Nash This modern miracle of comfort is a revolutionary development. No other car has anything to compare with it! This is no "glimpse into the future." it‘s an ACTUAL PRACTICAL REALâ€" TFY. . ‘"Conditioned Air‘"‘ is here . . . . availlable today in the new Nash cars! (By Emile Brunette) th Even with six pecple smoking inâ€" side, with the windows closed, the air § inside your Nash remains clean and| 8S!% fresh because it‘s corstantly changed!| is In the bitterest winter weather yOouU| sid can enjoy clean, perfectly heated air . . cla filtered, _ conditioned . .. . delivered eve without chilly drafts to every part of MC the car! "PC In summer, you can enjoy a bx‘eezelble . with dust, dirt, insects and pollen, moO kept out! Closed windows won‘t cloud !â€" ,, in rain. $ th AirConditioned Car Nash Health Feature Summer or Winter You May be Comfortable and Avoid Bad ‘Air. will be accorded the selling organiza tion. Outlook Bright Emphasized Mr. Mason: "The outlook for the future is most encouraging. We pledge you that we will do everything possible to insure the accomplishment of our plans for 1938. We know we can count on you." â€" The six revolutionary sales features _of the new lines of cars were outlined and dramatized by Courtney Johnson, general sales manager, in the presentaâ€" tion of the new 1938 cars that followsd. "In addition to the six major deâ€" velopments in automotive engineering that we are introducing, the Nash car for 1938 has a total of 83 new valug features," pointed out Mr. Johnson. Boscow Heard Nash‘s aggressive advertising and merchandising plans for 1938 were preâ€" sented by A. R. Boscow, director of adâ€" vertising and merchandising. ; Reeser, sales promotion manager, by means of acts and dramatizations, preâ€" serted the story of the sales helps that "So confident are we that you m the field will sell 140,000 cars in that the corporation has just exp« $2,000,000 «on a programme of expansion in Kenosha, Racine and waukee," declared Mr. Nash. programme has almost doubled our duction capacity." 1210 Organization. Both Charles W. Nash, dean of autoâ€" mobile manufacturers, and Nashâ€"Kelâ€" vinator‘s Board chairman, and George W. Mason, the corporation‘s president were wildly acclaimed by the audience. "So confident are we that you men in the field will sell 140.000 cars in 1938 es of the new outstanding 16 field organizati Announces Goal Openirg the convention, C. H. Bliss. viceâ€"president and director of sales, an. nounced the new sales goal, declared he was confident it would be reached, not only because of the sales possibiliâ€" ties of the new cars, but because of the outstanding 1937 performance of the est arive awa. pany‘s history cheer Moto reacned, the deleg vention â€" Kenosha and part thousand than 1200 sentatives States ani New Nash Hailed at Meeting at Chicago eir annt onvention Followed by Re cord Driveâ€"away of Cars. ng belid â€"~Ore hu iutomobile distributor from all r Â¥A J 1€ ng, gre Uncem undred and forty es in 1938! More )rs and sales repreâ€" parts of the United ind wen ja tet C @0 nbled here for eted with loud ent Nash ration â€" that ild be easily n the larg in the com men in in 1938 pended plant Milâ€" ‘"This ur proâ€" CoOnâ€" nearby ’wdent and dirscto clares Viceâ€"Presic every reason <to Motors‘ fighting fi "go over the top" breaking objective months! "Our outstanding ance is one standa Jjudge that we‘ll © 1938," says Mr. B model year, we tur 000 cars, which w cent. more cars tha "To achieve our : is announced Kenoshaâ€"On: thousand auton the goal set by sion of Nashâ€"Ke Expect to Sell 140,000 Nash Cars During 1938 Ambitious Programme of Car Sales Planned, but Prospects Good to Implement the Promise Made to This Effect. Tirmtmins Branch Expects to do its Part. ible co The Amaba the : with Â¥OU‘LLâ€"DISCOVERâ€"NEW 2£2pow AlY dGardc Aan iT ® *( 1C £C 14 2Â¥A } Mo n â€"~préC Divi [J NEW NASH "AMBASSADOR SIX" VE }Bi 11 motorwI v~that â€"we will have to build and selli(',}'fe,'.r 63 per cent. more units than in‘ Relatively, this is a simpler task; â€" If full, e we accomplished in the 1937 model| 1938 selling when we built and sold 100 per| turesâ€"therd more cars than in the model yvear| tors‘ 1938 s e 1938 carsâ€"with conditioned nter driving and five other reâ€" ary advances, as well as a al of 83 new value features!â€" foremost, â€" Nash cars in a big way during 1937. se public made the disâ€" Nash was the BIGGEST n the industry. in Nash Moto bu VOUul 1Â¥ i9400 SCiIINS â€"Ulhe new car feéeaâ€" turesâ€"there‘s no doubt that Nash Moâ€" tors‘ 1938 sales story will compare well with the story of 1937, of which the entire organization is so proud! Nash Motors, it is conceded, has the "hottest" new car story of the year. It is hoped dealers and salesmen everyâ€" where will study every part of this inâ€" teresting story, will use the convincing. interesting facts that make it up in selling Nash cars. s ~thick a: he Renfrew hick are ra gealrâ€"sni their fic the offer. special Appeal With its great "curiosity appeal", conditioned air for winter driving will bring thousands upon thousands of visitors to Nash showrooms during the next few months. So, too, will the new "Superâ€"Thrift" motors, the sensational "Seaâ€"Legs" feature, the new automatic gearâ€"shift, the "roomiest interiors in their field," soundâ€"deadening and all the special luxury features Nash cars inc No MONDAY, NOVEMBER 15TtH 1937 *# Use Featvres! effective use is made of the g "tools"â€"the new car feaâ€" s rabb xÂ¥ distric @ibbits"? 1938 , is ind Wolves are reported near Griffith, in Yes, but just how

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