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The funeral took pl morning to the Church of and thence to the R.C. c ‘The floral gifts inclu Delaney, of Fort W H. Murray and Mr Timmins. A brother sey. The death took pi: ing, Nov. 18th, 1932 Delaney, who passed lliness. At the time 65 years of age. Th: resided with her d mieux, for the past vious to that she h: for a umber of ye:i leaves to mourn hc and three daughter Dan, of St. Catha Sturgeon Falls; and ga. â€"The daughters Delaney, of Fort W Death of Mrs. Delaney on Friday Evening, Nov. 18 88 888 4 % t 4 * 4t * 8 * * 5 * * * THEâ€"CURTIS OPTICAL CO. is your most most abused the eyes tha Your Eyesight close app guarant WE GUARANTEE EVERY PAIR OF GLASSES FITTED GUARD YOUR EÂ¥ESIGHT WITH A COMPETENT EYE EXAMINATION PERIODICALLY You will find here both care and experience uarantee to duplicate any pair of glasses bought in to through the mails at 20 p.c. Less than paid. ‘= +**s** * *# # fuefeste«® u{n w# yea het had liv ncludd CÂ¥ 3. Lemieux, Of 0 lives at Masâ€" 1¢ , of Tion:s Miss Mat Ont.: Mtr 88848884 Monday Nativity erv. Mr: Masse Delanis Open vening T | from the family; floral tokens from Mr. !and Mrs. P. White, Mr. and Mrs. B. DeMille, Mr. and Mrs. H. Jutras, Mr. and Mrs., A. Hubert. Spiritual offerings:â€"Mr. and Mrs. J. lCloutier, Mr. and Mrs. W. Spooner, | Mrs. Giguere, Mrs. Ball and Miss Laura Taylor, Mr. and Mrs. J. Power. At Cobalt last week Judge Hayward heard a number of appeals from the assessments made in Cobalt this year. He granted a number of reductions. His Honour said that present condiâ€" tions in Cobalt, due to the closing down of the mines, made it very difficult to determine the values of property in the town. nd yet in a great many cases, the ons place a far greater strain on Working under artificial light and particularly hard on the eves. The pallbearers were J. Power, G. Sowka, E. Mayhew, J. Casey, H. Jeffrey, P. McCormick. There were several telegrams of conâ€" dolence from distant points and a numâ€" ber from out of town attended the funeral. Pine Street North in town or E Kemball M. Caswell E6. Garner There were 47 births, 21 marriages and 19 deaths registered last month at Kirkland Lake. (From The Sudbury Star) Stocks came down. Wages came down. Profits came down. Salaries came down. Interest rates came Gown. Costs of production came down. Prices of wheat, corn, hogs, radios, automobiles, gas, clothing and groceries came down. Nearly everything you can think of came down. Finally, after all these things had been down two or three years the price of tickets to a college football game came down. Attendance had come down, and the authorities there, looking over the situâ€" ation, conjectured maybe there was a depression. You can‘t fool them, college pesple are mighty smart, sometimes. ‘Results for Week in (!Claims Newspaper YOoU CAN‘T FOOL THE FOLKS AT COLLEGE ALL THE TTIME M. Hoftman C, Sundgren M. Shinehoft I, Bucovetsky W. Blais ... WAaV . 1e 1leA@U were only able tc from Bucovetsky‘s the evening. The |O;' * # * Cw ## # w *#* # # Lad # + t# wele«* ®# # ## olb # # w# 4# + # uks *# ®, + w# Naticnals Defaulted to Pilerce‘s T League Leaders were Only Able to secure Two Points from Bucovetsky‘s. Totals Sinclair To Mercantile League Mercar Mertd ; 889 _ 853 BUCOVETSKY‘S n 185 ... 265 n 194.... t Monda 888 997 Bucovetsky‘s 197 153 105 bowling league this lefaulted to Plerce‘s ur points in this leaders, Sinclair‘s secure two points in the contest of AIRS ollowing are the evening‘s play in 206 209 140 195 153 71 168 205 168 185 188 167 211 126 THE PORCUPINE ADVANCE, TIMMINS, ONTARIO The funeral, which was largely atâ€" tended, was held on Thursday morning at ten o‘ciock from the residence at 70 Main avenue to the Church ¢©f the | Nativity, where#equiem high mass was said by Rev. Fr. Caufield, interment being made at the R.C. cemetery. The pallbearers were:â€"Thomas and The | Retail Merchant‘s Head Tells Univerâ€" to |_â€" clty Club at Kingston that Newsâ€" | _ paper Advertising is Necesâ€" _; sary to Business Success, 618 533 532 122 588 At the time of death the late Mrs. Glcoster was 37 years of age. She was ‘born in Maynooth, Ont., and came to lTimmins with her Rusband and family seme twelves years ago, the family reâ€" siding here ever since. During her residence in Timmins she made many friends and acquaintances and these will deeply regret her death. In addiâ€" tion to the bereaved husband, two daughters and two sons survive. The daughters are Margaret, aged 18 years, and Sadie, 12 and the sons are Archie, | aged 9 and Philip, 6 years.‘ She is also survived by her mother and her twin sister, Katie, and two brothers, ThomaAs and Mick Scott, all of Timmins. To those bereaved the deepest sympathy of all is extended at this time of sorrow. 460 A sad death occurred in St. Mary‘s hospital, Timmins, on Tuesday, Nov. 15th, when the beloved wife of Wm. Gicoster, Jr., passed away after a short illness of only a week. Death was due to pneumonia. Death on Nov. 15 of Mrs. Wm. Gloster, Jr Had Been Resident of Timmins for Twelve Years. Funcral on Thursâ€" day Morning of Last Week was Very Largely Attended. As final procf that merchants losâ€" ing money today are doing so because of wrong methods and lack of adverâ€" tising, Mr. Boselly cited the fact that during the past two years, since Th Business Management Bureau ¢f The Retail . Merchants‘ cclation â€" was brought into existence,. every single business referred to it by reason of beâ€" ing a doub‘ful or "dG@erelict" condition, with one exception where the manager died, has been rehabilitated and put back upon a profitable basis through the applicaticn of correct merchandisâ€" ing and management methods with a proper advertising programme. + "I do not intend to convey the imâ€" pression that advertising is a panâ€" acea for all business ills, because it is not; but intelligently used for an atâ€" tractive store that has an appealing line of merchandise, it is surprising the increased business that will result. And further providing that the manâ€" agement methods are sound, this inâ€" crease can be converted into a very substantial bank balance." A ladies‘ ready to wear store, on their first week‘s test, reported the best week‘s business for months and a worthwhile increase of new customers, while a children‘s wear store ran a seven weeks campaign, with a contest tieâ€"up, and received over 3,000 contest slips. Naturally many new accounts were opened. A delicatessen store agreed to test the results of advertising by featurinzg rye bread. Sales increased 300 per cent. and have held up for four months and now they have increased their apy p:opriation with advertising covering their entire line of products. An interesting case was that of a butcher store during last of July and August, which are the slowest months of the year in the meat business. His competitors‘ sales showed the usual summertime drop, while his increased nearly eight per cent. the first and second week; ten per cent. the third; and seventeen and a half per cent. the fourth and succeeding weeks of the summer campaign. Needless to say, this merchant is an ardent advertisâ€" ing advocate now. "Our experience and investigation has also shown that the average merchant instead of spending too much is not spending engugh for advertising," he said. ‘"Furthermore, in every case where we have recommended an inâ€" crease in the advertising budget it has resulted in an appreciable increase of sales and rirofits." Qualifying his advocacy of newspaper advertising, Mr. Boselly pointed out that it is easy for the average merâ€" chant to judge for himself its valuo. A check ‘of the fastest selling items in any store will reveal nationally adverâ€" tised products for which demand has bsen created by a liberal use of the newspapers. Manufacturers spend milâ€" lions to accomplish this. Similarly, exâ€" perience has proven that local newsâ€" paperadvertising is the logical medium to inform the public at which store their favourite nationally advertised products may be procured. "A new era of merchandising is here The scientificallyâ€"operated individuallyâ€" owned retail store is coming into its own. The merchant who adopts upâ€"toâ€" date methods and advertises intelliâ€" gently has no need to worry about comâ€" petition; for he has the priceless adâ€" vantages of a personal acquaintance with his customers, an intimate knowâ€" ledge of their needs, and in many cases, a social contact with them." ‘"Many merchanis bitterly complain of mail order, chain and department store competition, but fail to realize that these businesses have not grown because of any magic, but by virtue of better organization and more scientific business methods," stated Mr. Boselly, who continued : A "The depression has only served to further prove the vital necessity of scientific methods of management and the liberal and intelligent use, of newsâ€" paper advertising for retail merchants who hope to succeed today." Prank H. Boselly, director of The Business Manâ€" agement Bureau of The Retail Merâ€" chants‘ Association of Canada told the Commerce Club of Queen‘s University at a recent luncheon. Advertising Best erved to: »ssity oi’l ient and | F2 of newsâ€" erchants . "rank H.! (YC Spiritual offerings:â€"Mr. and Mrs. A. Frawley, Mr. and Mrs. M. Scott, Thos. Cullin, Frank and Mary E. Coe, Mr. and Mrs. B. Gloster, Mr. and Mrs. J. Hicks, Mr. and Mrs. Paterson, Mr. and Mrs. R. J. McGee, Mr. and Mrs. C. Higgins, Mick Scott, Stephen and Bert Gloster Frank Coe and Thos. Cullin. M | _Eflfimfl n P We t VELJ UEX J Wesnd TE Y 64 lk. _Uhel~ sweet Mixed PICKEES 32 0z jar.. ... 4 7c New Brunswick PCTATOES, grade 1 "Chef" Sweet Mixed LETTUCE Head, each LEMONS per dozen Delicious APPLES, 2 doz. MILKâ€"FED LHICKEN per 1b ooooooooooooooooooooooooooooooo TURKEYS 8 to 10 lbs., Ib. sSMOKE PICNIC Ib. pieces, per lb. pieces, per Ih. FRESH HAM whole or half, Ib, Fresh, Picnic Style Pieme Style PORK SHOULDER, Ib. ...... Cor. Birch St. Fourth Ave. # io x: sa â€" l dn * + 4h * â€"â€"-â€"â€"â€"-â€"â€"â€"â€"â€"â€"W ; District Officesâ€"Bank of Commerce Buildings, Timmins, Ont. FRESH AN D SMOKED ONJUMERKS COâ€"OPERATIVE 234 â€" SOCIETY, LIMITED STERLING BRAND Fresh Pasteurized Mr. and Mrs. E. Trafford, Mr. and Mrs. T. Scott, Mr. and Mrs. Wm. Gloster, Sr., Mr. and McNamara, Mr. and Mrs. M. Shubb and family, Teaâ€" chers and Pupils of Holy Family School IV Class, Mr. and Mrs. W. Swayne, Mr. and Mrs. Jss. O‘Connor, Mack Colton, Joseph, Celestine and WE DELIVER Telephone 101, South Porcupine stoc quart Nature‘s Best, Fancy CORN ON COB,, large tin COMFORT SOAP IU bayrs ::::s::..::...*%.A, APPLE CIDER Five Roses, FLOUR, cotton bag, 24‘s "Little Chip" M AR MA LA DE with silver spoon and your Fruit Cake we have choice ‘k of Citron, Lemon and Orange Peel, Walnuts, Almonds, ete. SATURDAY SPECIAL Pecto 2 Ibs. 51¢ Strawberry Jelly Patties Floral offerings:â€"Mr. and Mrs. Bert Balem, Mr. and Mrs. Henry Thompâ€" son, Mr. and Mrs. L. Bound, Mr. and Mrs. Alex Scott, Mr. and Mrs. Neil Mcâ€" Cafferty, Mr. and Mrs. R. S. Brown, Mr. and Mrs. T. H. Scott, Agnes and Family, F. Cardinal. Desmond Hicks THURSDAY. NOVEMBER XMTH, 18# 55¢ 15¢