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IMPORTANT IMPROVEMENTS IN THE NEW CADILLAG GARS New â€" and The complete new line of Cadillac cars announced. last september by Lorne Ardiel, General Sales Manager, of the Cadillac Motor Car Company of Canada, have already established themselves high in public favor. Three outstanding improvements are noted in this superlatively fine proâ€" duct ‘of General Motors. These Areâ€"â€" an entirely new and original Cadillacâ€" designed transmission which provides easy, instantaneous and silent gear shifting without the usual hesitation in neutral, _ remarkably efficient brakes, and "securityâ€"plate" glass in all windows and windshields. ‘ Improved â€" doubleâ€"action hydraulic shack absorbers of the twoâ€"way p‘ston type, smooth out the effects of road unevenness by absorbing both the bumps and the rebounds. Other important improvements inâ€" clude new use of principles of pneuâ€" matics in engineering to insure maxiâ€" mum quietness; adjustable front seats in all body models except the Imperials; more powerful engines; chromium plating of all exposed nickel parts, asâ€" suring permanent lustre; and strengthâ€" ening of body construction with refineâ€" ments in body exteriors and interiors. All chassis have a wheelbase of 140 inches. The new brakes are of the internal shoeâ€"type, entirely enclosed, and so easy to operate that they are described by the company as "effortless" They é;e '1ong lived and in servicing them only a simple outside adjustment is Thursday, April 18th, 1929 Securityâ€"plate Glass in all Improved Doubleâ€"Action Absorbers, The finest and smartest cars on the streets of the world Other cars have sought in vain to achieve the high social prestige that has been inseparably Cadillac‘s for a generation. But you have only to pause where the smartest people congregate, you have only to check the social register, and you will inevitably discover a _ preponderance of Cadillacs and La Salles. And the simple bald fact about this is that men and women who know motor cars know too that if they want a car to ride and drive as Cadillacâ€"La Salle ride and drive they must eliminate everything else from consideration. For the truth of all truths about Cadillacâ€"La Salle, and something that you know full well, is just this: it is because of inherent and surpassing excellence that there is no substituie for the priceless posâ€" session and prestige of a Cadillacâ€" built car. Where elseâ€"in all the worldâ€"will you find the same measure of Original Transmission ie Glass in all Windows Shock CADILLAC MOTOR CAR COMPANY OF CANADA, LIMITED Motor Cars in Britain One for Every Thirtyâ€"six That the high rate of horse power and petrol (gasoline) taxation is not only arresting the development of the automotive industry of Great Britain and the motorization of the motherâ€" land, but is proving a source of naâ€" tional depression, is the contention of the Automobile Association of the United Kingdom. A recent communication of the Autoâ€" mobile Association to the Ontario Motor League, with which it is allied, says in part: "The recent increase in the price of setrol taken in conjunction with the additional taxation imposed last year, emphasizes the extremely serious posiâ€" ‘ion toâ€"day of all who manufacture, sell or use motor vehicles. "Industry declining; unemployment increasing; road development held up. All these evils are due to the bad policy of successive governments in overâ€" burdening the motor owner with specâ€" ial taxationâ€"not merely for road costs, but for the general purposes of the country, eg., the deâ€"rating scheme. "For years past the Automobile Asâ€" sociation has continually urged upon the government the need for relief and the dangerous position which would arise if that relief was not afforded. To the end, in 1922 the Automobile Association thoroughly explored the whole question of the capitalization of road costs, and its annual report for that year pointed out (a) that too often the annual raté yield and tax yield had been devoted to road costs which necessary. There are two entirely inâ€" dependent systems for the service and hand brakes. A novelty in design is the placing of parking lights on the front fenders inâ€" stead of on the cowl. This is a disâ€" tinctive mark of the new lines of cars. Marshallâ€"Ecclestone, Limited Subsidiary of General Motors of Canada, Limited comfort, of riding and driving ease?â€"where else such vital proâ€" visions for safety and freedom of mind? The Cadillacâ€"La Salle Syncroâ€" Mesh â€" Silentâ€"Shift Transmisâ€" sion, for example, was designed and perfected specifically for the highest degree of control in all driving conditions. A vital essenâ€" tial in time of emergency, this transmission permits lightningâ€"like shifting of gears with a fingerâ€" touch, at any speed, without pausâ€" ing in neutral. It is quiet, simple, positive and éffortless in operation and removes even the faintest suggestion of clashing gears. The sense of security inspired by the Cadillacâ€"La Salle Duplexâ€" Mechanical System of Fourâ€" Wheel Brakes will prove a decidâ€" edly new motoring experience. Though these new brakes are amazingly powerful and positive in action, slight effort is required to operate them. Just a touch of the It is a very tangible value in Cadillacâ€" La Salle that all over the world Cadillacâ€" La Salle ownership carries with it the unquestioned admission that the owner is driving the very finest motor cars which his highest ambition can attain. osHAwWA, ONT. should properly be spread over a period of years and (b) that with the return of stable conditions it should be possible to achieve great economies by means of loans for road construction. "In January last this same principle was again urged by the Automobile Asâ€" sociation in evidence before the royal commission on transport, it being strongly represented (1) that too much money was being collected from motor owners in special taxation, and (2) that all new road works should be treated as capital charges and not set against income. "Since the war a sum of £150,000,000 has been furnished by the special taxaâ€" tion of motor owners. There are now 1,800,000 motor vehicles of all classes registered in this country. Last year 2,527,000 driving licenses were issued. These figures show the importance of motor transport today but hardly stands comparison with the United States where one person in five owns a motor vehicle. Here only one person is 36 is a motor owner. But in the United States the average motor tax is £4 as against .¢ 17 in Great Britain. "Certain it is that those who manuâ€" facture, sell or use motor vehiclesâ€" whether omnibuses, private cars, charâ€" aâ€"bances, lorries or motor cyclesâ€"can no longer bear the excessive load of taxation which has badly handicapped both trade and user for years past. The shortsighted policy which has obâ€" tained during the last decade is resâ€" ponsible for the present position. Overâ€" taxation has undoubtedly hampered the normal progress of the motor inâ€" dustry for several years, until in 1928 progress is replaced by a decline. "The Automobile Association contends that both industry and user are enâ€" titled to demand immediate and subâ€" stantial reductions in taxation and with the approach of the budget, is urging the government to remedy the injustice of the present position." Ontario THE PORCUPINE ADVANCE, TIMMINS, ONTARIO toe on the brake pedal and they respond instantaneously. Cadillacâ€"La _ Salle Securityâ€" Plate Glass with which Cadillacâ€" La Salle windows, doors and windâ€" shields are equipped, is the highest uality, perfectâ€"vision plate glass. t remains intact in the event ‘of collision or if struck by stones flung up from the wheels of passing carsâ€"so that the Cadillacâ€"La Salle owner may rid his mind of any concern about being injured by flying glass fragments. Included in the present Cadillacâ€" La Salle line are twentyâ€"three reâ€" freshingly beautiful Fisher bodies and fifteen exclusive and luxurious custom models, Fleetwood designâ€" ed and Fleetwood built, exempliâ€" fying the very last word in chic, smartness and luxury. Cadillacâ€"La Salle dealers welcome busiâ€" ness on the General Motors Deferred Payment Plan. Enjoy the car now and pay out of income. se t w THRIFTY FOLK IN ALL LANDS ARE USINE l "For many years, even in this counâ€" try, the motor car was looked upon as ‘a luxury. It was considered to be a menace to the savings account and its !possession a destructive force to thrift. It now is recognized in America that it has not conly raised the nation‘s standard of living to a high place, but has proved itself a creator of prosperiâ€" ty and wealth. ‘"Necessity for the careful husbandâ€" teaching of ages among the peoples | the teaching of ages among the peoples of the Old World and it is perhaps but | natural that other countries have been slower than we, for this reason, to grasp the fact that the motor car not only is the most desirable form of ‘ transportation, but a true producer of prosperity. Alvan Macauley, President of One of the Big Motor Companies, Says Cars Add to the Saving of Families The president of one of the big moâ€" tor car companies in the United States recently writing in a New York paper says "The motor car has definitely found its place in America as a producer and the rest of the world has begun to reâ€" adjust itself to automotive transporâ€" taion as rapidly as possible. "What automotive transportation has done for America is not only now reâ€" cognized by this entire country but thns true part it has played in the amazing development of the nation in the last quarter century is becoming known to the people of nearly every other part of the world. § "The realization, however, has come. Perhaps it would be true to say that CAad.1429X this realization long germinating began to ripen most notably during 1927 and that America‘s large increase in autoâ€" motive exports during last year was a result of this awakening. "In Europe, Asia and Africa the use of and demand for the motor car is developing as it did in America. "While this demand for new cars abroad, increasing with development of natural resources in every country, is opening up tremendous export markets. prospects for even greater business than last year are seen in America. "Our country is already sold on the motor car and with the best minds agreeing that 1929 will be America‘s most prosperous year, it would seem certain that general business conditions will make possible an even greater doâ€" mestic consumption of motor cars than ever. "American manufacturers will obtain the bulk of the world‘s motor car busiâ€" ness and the prospects offered by this great growing export market, plus the certain demand in this country, assure the American automotive manufacturâ€" ers another recordâ€"breaking year." R. H. Grant, viceâ€"president of the Chevrolet Motor Company in the Unitâ€" ed States, writing récently in The New York Herald says:â€"â€" "Every adult member of American society who can finance an automobile should have one. The reason for this is that with an automobile an individâ€" ual can transport himself more quickâ€" ly and, consequently, within a given day‘s time, can see more people, do more work, and be more effective in his living. This is a fundamental matter in economics. "There are in the world three great necessities that must be provided if the human race is to exist. These great necessities are food, clothing and shelter. After a human being provides himself with the three great necessities Every Adult Urged to Own Car as an Economy This fiveâ€"passenger Imperial landau cabriclet, a new body by Fisher for the Cadillac chassis, has a rear quarter of Burbank material which is collapsible. A plate glass partition between front and rear compartments makes the car either owner or chauffeur driven at will. he then has a curiosity as to where ltrebled during 1929. The research upâ€" he should go and how he should get on which this commercial development there. To put it in other words, transâ€" | rests goes back at least to the beginâ€" ‘portation becomes an inherent necesâ€" of the century. sity as soon as the three great actual "The motor fuel resembles gasoline necessities have been taken care of. \ fram notralaunm esa clnsely as to he enâ€" "It so happens that the progress of mankind depends more on transportaâ€" tion, which is not in the strictest sense a necessity, than it does on the three great actual necessities of life. The whole history of the progress of the world proves this. "Mankind was retarded in his maâ€" terial progress for many years by the lack of transportation facilitiee. The great and outstanding material proâ€" gress of the world has taken place in the last two centuries since transportation has been made efficient. The introducâ€" tion of the steam railroad, the building of bridges, the introduction of rapid communication in the form of the teleâ€" graph and the telephone, the developâ€" ment of rapid transit in congested areas, the introduction of the streetâ€" car, the substitution of automobiles for horses, and, finally, the partial develâ€" opment of air transportation have been the greatest factors in the material prosperity of mankind. The underlyâ€" ing reason for this is that it enabled men and women to increase their effiâ€" ciency by covering a greater area, seeâ€" ing more people, and doing more things within the period of a working day." "The year saw the commercial reâ€" alization in Germany of the project of producting motor fuels by the direct hydrogenation of coal, using the Berâ€" gius process," according to the sumâ€" mary. World advances in motor fuels were made during 1928, says a summary of the year‘s achievements by the Ameriâ€" can Chemical Society. Synthetic Motor Fuel "Production at the Leuna works was at the rate of 70,000 metric tons per year during 1928, and this is to be Made in German Factory \c Resse t\ ow o w ! "The motor fuel resembles gasoline from petroleum so closely as to be enâ€" tirely acceptable for the purpose, and is said to be produced at a modest profit while competing in the German market with imported motor fuel." Another development in motor fuels, it was pointed out, centered about the investigation of tetraethyl lead, prinâ€" cipal constituent of ethyl gasoline, in Great Britain, where after an exhausâ€" tive investigation by the House of Lords permission was given to use this product of General Motors research throughout the British Isles. This deâ€" cision marked an important triumph of American industry abroad, and accords with similar action by the United States Public Health Service. Synthetic rubber, it was reported, has been pushed somewhat nearer to completion but is still far from comâ€" mercial success. "To find plenty of raw materials sufficiently low in price to compete with the abundance of latex offers a real difficulty," it was explained. "The producers of natural rubber are alive to the situation and look to increasing production through bud grafting, the application of fertilizers, seed selection and other scientific methods " Mr. Gossip, in Daily Sketch, London, Eng.:â€"I had never beeiv particuiariy attracted by monkeys until I met Lady Gort‘s drinking a dry Martini at a cocktail party, Lady Gert‘s monkey is a perfect gentleman and walks decorâ€" ous and upright by her side wherever she goes. He knows every restaurant and bar in London where he is acâ€" corded a special right of entry. Soon he will appear on the stage, for Lady Gort is lending him to Jack Buchanan for the first night of his new show. Heâ€"the monkey, not Jack Buchananâ€" is grey and wooly with a black face.