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A l1iIU PHONE Phone 14 HAS TORONTO TRE WRONG ATTITUSE TO THE NSRTH:? It is Still Only abca,se of ‘*Gstting‘‘ All Possible from the North, and Then Conveniently Forgetting This Land and Its Needs. In the last issue oqof The Northern Miner, published at Cobalt, there apâ€" pears an editorial that is worth the study and consideration, not only of the outside city folks at whom it is aimed, but also of the people of this eountn itself. There is undoubtedly much in the presentatlon of the case as given by The Northern Miner. The Northern Miner says:â€" ""Hon. Howard Ferguson, in anâ€" nouncing preparations to swiftly extend the Ontario (Government Railway into the Quebec mining fields when the moment is ripe, does not surprise the North. His show of enterprise and vigilance is exactly what his friends expected of him. THE PORCUPINE ADVANCE, TIMMINS, ONTARIO ‘‘‘The Ferguson Government is marching at a smart pace. _ Can Toronto get into step on the northâ€" en monev-march‘?” Toronto men who have been acâ€" customed to boast of ‘heing special ‘‘Dboosters‘‘ of the North Land would do well to give particular attenttion to the third paragraph in The Northâ€" ern Miner‘s editorial. The Advance has given this paragraph special emâ€" nhasis by printine it in blackâ€"face ‘"Has Toronto grasped the signiâ€" ficance of the leadership which the government of the province is givâ€" ing the industrial cities and busiâ€" ness men of the south? Do they appreciate the fact that in the Premier, in the Minister of Mines Hon. Mr. MeCrea, in the Minister of Lands and Forests, Hon. Mr. Lyons, they have men who will bring them great and lasting prosâ€" perity, if they but lend them a hand These three, who are doin‘g so much to develop the north, will not accomplish their purpose, unless the south gives its money and energy to the mining industry. real needs of of these tou by anvy furore ‘"‘We have had excursions of southern business men through the mining country. Wonderful speechâ€" es were made, our blood thrilled and our imagination ran riot. At last the big business people of the South were going to take a real hand in northern development. They went home and all that follow ed was a flood of commercial travelâ€" lers, fighting for orders.> As nearly promising minimng properties O North Land. Not one of them resulted in an appreciable increase the settlement of the farming la the North assuredlyv as one could see, hardly a dollar of new money found its way into minâ€" ing development... About all we got from these Big Business Trips was competition, often unintelligent competition, for northern business houses that had born the cold and burden of the day. ‘"The Ferguson Government is marching along the right way. It is showing that if Toronto and other cities expect to reap the harvest of northern ‘business they must sow some money. Mr. Ferguson, by planning a railâ€" way to Rouyn, shows Toronto how to hold northern business against the Nincreasing pressure from Monâ€" treal. As we have said beifore, the younger financial set in Foronto have became super salesmen of bonds, and shrewd callculating bankâ€" ers, but it is the financial set that warms up to mining that will make warms up TO mnmining U the real money in the p eration. and jl no doub in spreadin by printing if in | The North Land has of many trips, e and junkets.â€" Thes 11L ind 1, ‘Dut the) fron sup; is country has ‘been as ‘heen investment in th esent se in lands 16 of the country. On the other hand every one of ithese trips seems to have been a regular John the Baptist for commercial travellers, stock salesâ€" men, and sundry other foik looking for something from the North Land. The two great needs of the North Land may be summed up in these lines :â€"â€" There is little doubt, however, as to the implication that the North Land must bear some share of the ‘blame for present conditions. The North Land has not kept its needs before the authorities at Toronto and Ottaâ€" wa as effectively as it might have done. ‘The people of the North Land have usually ‘been so busy attending to their own individual businesses that they have neglected the time and efâ€" fort required <â€" for their particular businessâ€"the welfare of the North Land. In this regard the (North might well take pattern from the West. Ever since the opening of the West its needs and desires have been persistently, insistently, ably and efâ€" fectively kept to the front by the repâ€" resentatives selected ‘by the people. The West always has to be considerâ€" ed, or ‘"‘the welkin rings.‘‘ Indéed, Easteners often feel that the Dominâ€" ion influence of the West is greater than it should be. Energy and aggreâ€" siveness, however, ‘have aided in the building of the West. (Golden Silence is not going to do much for the Gold Camps of the North Land, nor for the Silver Centres of this country. Inâ€" cidentally, it may be noted that a Silâ€" verâ€"tongued orator has accomplished much for the Nickel area of Ontario. A deeper realization of the distineâ€" tion betivween ‘‘Publicity‘‘ and ‘*Adâ€" vertising‘‘ would also help the North. "*Publicity‘‘ is not difficult to secure and usually is not very expensive As a general thing it costs all it is worth, but there is little difficulty in getting people to pay for it. It flatâ€" ters the vanity, and so every Egypâ€" tian egotist, every Ethiopian blindâ€" pigger and every West Indian wildâ€" catter is ready ‘to assist in financing publicity. Hundreds are ready to pay for publicity, especially when the campaign includes the printing of the pictures of those who pay. The usual publicity stunt, however, is injurious to the country and profits none but those who deserve no profit. Capital to develor» the known reâ€" sources of the country. Whatever effect the trips and tours may have had in the way of achieving better Ppolitical consideration for the country, it must be admitted that the visits seem to have been practically valueless in the matter of inducing increased ecapital to come into the mining camps and assist in the deâ€" velopment of the country‘s resources. «Advertising,‘‘ on the other hand requires a carefully prepared plan and a definite appeal to a particular public for a distinet purpose. he North‘s chief need from the public is ‘Capital"‘ to develop the newer propâ€" erties in the mining areas. There are two chief difficulties: First, to secure the money for this sort of advertisâ€" ing; and, second, to reach the right people. Business firms _ and esta‘bâ€" lished mines would only benefit indirâ€" ectly, and so can searcely ‘be expected to contribute directly to financing plan of this type. ‘The North Land as a whole must take up the question, or the various camps in smaller way could do the work for their own parâ€" ticular locality. Some general plan ticuilar of finan« a hea town for and air deal politically 11 the other hand