Ontario Community Newspapers

Canadian Statesman (Bowmanville, ON), 21 Jul 2004, p. 3

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durhamrcgion.com THE CANADIAN STATESMAN, JULY 21,2004 PAGE 3 Bowmanville has commercial appeal L.A. production company filming 3D Toyota ad in downtown BY SHELLEY JORDAN Staff writer BOWMANVILLE -- The quaint small-town feel of Bowmanville Bowmanville has once again drawn a film crew downtown, this time to produce a commercial in the latest 3D technology. The Los Angeles production company Cobalt Entertainment was hired by Toyota Canada to produce a high-fidelity three-dimensional three-dimensional commercial to introduce introduce a soori-to-be-released small pickup truck to audiences in Japan. Filming took place July 16 on the corner of Temperance Temperance and King streets between between 6 a.m. and 6 p.m. Director of Photography ■ Peter Anderson is known worldwide worldwide for his 3D work on 'Terminator 'Terminator 3D' and 'Shrek 4D,' which are shown at Universal Studios Florida and select venues worldwide. worldwide. "It's the first time working with high definition 3D technology, technology, and he's the top 3D specialist specialist in the world," said Danial Campbell, assistant director. While the five members of the production company working working in Bowmanville herald from ; Las Angeles, the rest of-the crew was hired locally through the Toronto-based company Teleproductioiis, but a few have closer ties to Clarington. Adam Carter, a 17-year-old Bowmanville High School student, student, was recruited from a park bench early Friday morning. "Me and my buddy were just sitting... and some of the crew came by arid offered us a job," said Adam. Adam described how he edits videos of his snowboarding adventures, adventures, and has always wanted to work on a film set. Key Grip" Rob Campbell, who has relatives relatives near Bowmanville, said Adam is on the right track if he hopes to work in the industry someday. "It's who you know. You start out doing a lot of work for free," said Mr. Campbell. "You have to prostitute your capabilities to be in this business," Mr. Campbell was part of the crew working on the Bowmanville Bowmanville set of the CBC series 'Wind at my Back,' between 1996 and 1999. He said key grips affect the quality of light in a scene and move the camera. When it comes to 3D production, production, two cameras are mounted on one system to create the effect. effect. Tim Bewcyk is a gaffer, or to put it simply, he is the head of lighting. In charge of making sure light reflects into the object of a scene in a way that enhances enhances the image, it is his job to understand how the 3D technology technology works in order to create the best lighting effects. "Because our eyes arc slightly slightly apart, we also have to take the pictures slightly apart," said Mr. Bewcyk. "But we can't get the cameras cameras that close together because of their size." Instead, Mr. Bewcyk said the cameras are mounted with one above, and the other upside down and below. The whole image is recorded with half going to each with equal exposure. exposure. "This way we have two synchronized synchronized images very close together," together," he said. The images are time-coded by hours, minutes and seconds, and some monitors can display to 1/30 of a second to ensure synchronicity. The end product can only be shown on a dual projector sys tem, and because each of the original lenses used in filming are polarized, the 3D glasses used for viewing are also polarized. polarized. "Polarizers use horizontal and vertical lines, and when you put on the polarized glasses, one eye accepts the horizontal image while the other accepts vertical," said Mr. Bewcyk. "The images arc still related to each other, but the effect is amazing." James Stewart, hired through Teleproductions to direct the commercial, said he has worked on many Toyota productions. "The reason we are working with this technology this time is for the experience, and there's going to be a wow factor when people see tis in 3D," he said. Ebt Canabtan Statesman CLARINGTON THIS WEEK Please note that any Classified Ad, Stories, Milestones. Letters to the Editor may be dropped off at: SEARS 91 Baseline Road, West Bowmanville Mon.-Fri. 10-6 p.m. Sat. 10-4 p.m. Email it The Statesman newsroom@durhamregion.com Follow the Huge Canadian flog to Automotive Excellence Ctarim&a Waverly & 401 Bowmanville 905-697-9555 2004 Camry LE Lease for $279 /MONTH ONLY 9 LEFT OAC loi 48 months with S4097 down, freight and P.D.E Included, 524,400 MSB?, APB 1.9% CLEAN TRADES NEEDED %, Tiw 'Pwik* Rotary Park Queen Street - Historic Downtown Bowmanville Thursday, July 22 th "XSENTRIK CLASSIC JAZZ" Co-sfomored by Rice & Co. and Martin Gerrits £sf Sons T a i .in'-i iIB : •■i?l3 nonellfiflO. •Kw-iiS. 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