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Progress Edition of The Canadian Statesman, Wednesday, June 29,1988 39 Realtor Serves Region and Cottage Country Walter Frank was raised in the Bowman- ville area, graduated from high school, and went to work on the family family farm. In 1953, at 27, he suffered from polio, and two years both in hospital and as an out-patient ruled out any more work dealing in dairy cattle. What he still had, though, were contacts with farmers in the area, and he put them to good use when he decided to get into real estate.in the mid 1950's. In 1960 Walter started his own company and began began to run it out of an addition addition to his home on Church St. with the help of his supportive wife, Pearl. As the operation began to grow, W. Frank Real Estate took over the premises premises of the IGA whicn is currently Leisure Lady, and is now situated at 234 King St. East. Walter diversified sales away from farms, gradually taking on the full range of properties. About 23 years ago, he opened his first branch in Port Hope. Other branches soon followed in Oshawa, Port Perry, Whitby, Ajax, Bobcay- geon, Picton and other smaller towns and cities. cities. The business has expanded expanded consistently and successfully to employ over 180 salespeople with a concentration of 130 sales representatives in the fast expanding and dynamic Durham Region, Region, as well as coverage throughout scenic cottage country. W. Frank Real Estate has the only Industrial, Commercial and Investment Investment Department between between Toronto and Montreal. Montreal. The ICI Specialists handle businesses from the smallest to the largest, largest, including land assembly assembly for industrial and commercial developments. developments. The company is a member of the International International Real Estate Federation, Federation, National Institute of Farm and Land Brokers, Brokers, Canadian Real Estate Association and the Ontario Real Estate Association, as well as being members in good standing of all the local real estate boards in the areas they serve. W. Frank Real Estate is also a member of PHH Homequity Inc. which is a network of reputable real estate brokers across Canada. This means that if a client wishes to relocate or expand expand to another area in Canada or the United States, they can readily secure information on available properties in other centres, arrange for employee transfers to Serving this area for over 28 years FRANK W. FRANK REAL ESTATE LIMITED 234 King St. E., Bowmanville Telephone 623-3393 Toronto Line 686-1035 ROZMIN AWADIA JACK FRANZISKA BURNAT EILEEN BURTON LORNA CLARKE EDEY WILF BURRUS TOM TURNER JOE JERONIMO Assistant Manager TERRY WITHERSPOON JANICE TANTON Clare McCullough BARB THAJER BILL TURANSKY JOHN SHEWCHUK For a Frank talk, call a Frank Sales Representative 623-3393 suitable accommodation, and dispose of vacated premises. Walter remembers clearly when you could buy a decent house for $18,000 just 20 years ago. Now that same house will be worth at least seven seven times that much. Although Walter doesn't spend much time these days selling, he still deals with some of his clients who bought homes or farms from him in the early days of his business. Certainly, there is no regret about the way things have gone already. already. He isn't trying to put anyone on when he expresses his own satisfaction, satisfaction, or boasts that the company can "attract and retain good people and that we treat them with respect and kindness." kindness." That seems logical, considering what he has invested in his work. "For a long time, I worked seven days a week," Frank says. "It didn't happen overnight, overnight, and it wasn't a stroke of luck." Orono Fashion Shop Provides Personal Touch Something unique and a little different is the aim of the Not Just Fashions store in Orono. Owner Sylvia Parker prides herself on the personal personal touch and making every customer feel that an outfit is put together just for them. However, she doesn't use pressure selling tactics to do it. "I let the customers look around first before I approach them," explains explains Mrs. Parker. "Sometimes they won't find what they're looking looking for, and otner times they will," she adds. The store opened in November 1985 after months of contemplation, contemplation, according to Mrs. Parker. Service is a priority priority and finding the "right look" is mandatory. mandatory. Perhaps the greatest success comes from Mrs. Parker's ability to coordinate coordinate the store's wide selection of clothing with various accessories. "We want to find just the right scarf, belt or piece of jewellery to accent accent an outfit," she explains. explains. Most of the buying for the store is done by the owner in Toronto and Montreal. Mrs. Parker explains that when hunting hunting for stock for the store, she generally tries to buy outfits that she would purchase for herself when shopping. The store virtually grew out of a fashion show that was held in Orono's community centre centre several years ago. Shortly after the show, some of the town's residents residents began approaching Mrs. Parker for help in locating certain outfits. At first, she worked out of her home north of the village. village. Soon, that became much too awkward and the idea of Not Just Fashions Fashions was born. It has grown into a thriving and constantly changing changing business. Due to the quickness with which the store was secured on Orono's Main Street, there wasn't much time for interior decorating, decorating, according to Mrs. Parker. She plans on giving that project some serious consideration in the near future. By far and away, the owner says that the best part of the business is the customers. They often tell her stories of being stopped on the street for an inquiry about where they bought the outfit they are wearing. Mrs. Parker Parker says this gives her great satisfaction because because they can say they bought it right in their hometown of Orono. At Not Just Fashions, uniqueness and personal personal service go hand in hand in treating everyone everyone as a individual. Mrs. Parker wouldn't have it any other way. This Shop Offers Flowers and More From Page 33 available and no one should be afraid to ask for advice, claims Mrs. Maitland. The staff of four clerks, three designers and a delivery man are kept extremely busy all year round, meeting the needs of customers. The warmer weather means there are weekly weddings, weddings, and discounts are offered to anyone ordering ordering both invitations and flowers from the popular ■ little shop. I The years have been good to the Apple Blossom Shop. Since its opening in 1983 the store has moved down the road to a larger boutique. Another phone line has been added added and there are many more plans for the future. future. This fall, a course will be offered on flower care and gardening. As well, the shop does demonstrations demonstrations such as the one which took place at the recent Orono sidewalk sidewalk sale. A line of books on gardening should soon be appearing on the shelves. (Some are already available.) Besides flowers, the store also deals in fruit and gift baskets for any occasion. A simple call to the shop and they are willing to put together whatever is needed. Recently, the shop has gotten away from boxed flowers, opting to use cellophane cellophane instead. Mrs. Maitland hopes that most people will associate associate flowers with "nice things." From the service and satisfaction they receive at The Apple Blossom Shop that's a sure bet