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I Editorial Comment An Ownership Squabble The latest evidence that all is not well in the Durham Region is the squabble over whether or not a new regional headquarters will be built. As we recall, nobody has officially officially decided whether Durham will sell its old headquarters back to the Province of Ontario and build a new home of its own. But the City of Oshawa is acting as though the verdict has been made and it must be reversed. And Oshawa is insisting that it can stop any sale of regional headquarters headquarters because of a little-known fact concerning Oshawa's ownership ownership of 30 per cent of the court and government facilities built at regional regional headquarters in Whitby. It goes back to the days of Ontario County when Oshawa helped build the facility and received part ownership ownership in return. The headquarters have been used for regional or county government government as well as some provincial offices offices and courts. Oshawa is using its ace-in-the- hole to block any attempt at selling the old headquarters and building new ones. Ôf course, as the plot thickens, we hear some suggestions that Oshawa is dragging its feet to improve its negotiating position when the subject subject of the location of the regional headquarters is broached. Conceivably, Oshawa could agree to let Durham sell its old seat of government provided that the new buildings were located within Oshawa. That would give Oshawa both an important new set of government government buildings to match the Revenue Revenue Ministry building which opened only a few years ago. Of course, the city also has relatively new civic headquarters of its own in the downtown core. Is Oshawa attempting to rival Ottawa Ottawa as a government centre? Will it begin constructing a canal to add beauty and footpaths for all the civil servants who jog during lunch hour? Who knows? The situation is not unlike a shopping shopping centre developer who is ready to install some huge complex but discovers the treaty with the original original Indian owners of the land was never signed. The battle between Durham and Oshawa over the sale of a regional headquarters which is still not yet officially for sale may be the hottest local government topic this year. It certainly should add some zest to what would otherwise be a quiet summer between election years. Nothin's Free These Days From time to time, we get news releases and announcements which are addressed to the "free advertising department." It never fails to make us smile. Because, you see, free advertising is a contradiction in terms. It just doesn't exist. Ads take ink, paper and staff time. The money to cover the costs must come from somewhere. Those who write notices for our "free advertising advertising department" presume that this newspaper should underwrite underwrite the expense. Or they assume that we can take the money from the pockets of our regular advertisers advertisers so that they will pay the shot. We beg to differ. It's not that the causes of those who seek the free exposure are unworthy. unworthy. If it were within our power to give them the kind of unlimited coverage they seek, we'd do so. But, you see, we can't write to General Motors' free car department department and receive vehicles to deliver deliver this newspaper. Nor can we buy from our suppliers' free newsprint newsprint department or free printers' ink department. We can't buy film and cameras from Kodak's free film and camera department. And we cannot hire from Canada Manpower's Manpower's free employee department. There's no such thing. Perhaps, now, you are beginning to see our point. A newspaper is a business. Its only way of earning revenue revenue is through selling subscriptions subscriptions or selling advertising space. Now, if we were to donate our columns columns to charitable causes, it wouldn't be very long before we, ourselves, would become a charitable charitable cause. Some people don't understand that newspapers are not a branch government which is obliged to print everything submitted by a non-profit organization. We've even encountered a few misguided souls who feel that we receive some kind of government grant to do the things that we do each week. Not true, of course. We serve the community. But, just like the butcher, baker, candlestick maker, and any other private business, we still have to make our own decisions. Like most private enterprises, we also pay the government a hefty amount of taxes every year for the privilege of doing business. But that's getting slightly off the subject at hand. What we have recommended in the past and what we will continue to recommend in the future, is a policy policy that goes something like this: We reserve the right to publicize any activity or event for its news value. Likewise, we will cover community community events based on their news value. If you have convinced the Queen of England or the Governor General to be the guest speaker at your next service club function, you don't need to worry. That's news and it merits news coverage. On the other hand, if you expect to hold a neighbourhood barbeque in your backyard and want free advance publicity you should accept the fact that it will have to compete with all of the other news events occurring that week. Chances are, it won't make the paper. The only way to receive guaranteed guaranteed access to our columns is through placing an advertisement. We also advise community groups to supplement their ad with a news release. One will help the other and should result in good publicity. Keep in mind, of course, that the news release is editorial material which may not appear if it is crowded out by competing stories and pictures or if we simply don't have enough pages on any given week. And, of course, the news release release may be shortened to fit our requirements. Your advertisement is subject to none of these restrictions. You've paid for it. It's yours. So, the next time you want to send something to our free advertising department, why not mail it with postage from the government's free stamp department? And if we receive receive it, we'll print it. Cycle I am earthbound but yearn for stars beyond my reach. Why do I yearn? Is it because I was born, perchance, to reach upward? Surely then.. most surely.. He who decreed my being and my yearning, will, in His chosen time, free my spirit.. send it soaring up to some glorious star from whence.. who knows? I may again look outward into vaster space toward another star.. yet more wonderful.. and yearn again. Otye (Eaimùtan Statesman 623-3303 (0hA Durham County's Great Family Journal Established 130 years ago In 1854. Also Incorporating The Bowmenvllle News The Newcastle Independent The Orono News Second class mall registration number 1561 Produced every Wednesday by THE JAMES PUBLISHING COMPANY LIMITED 62-66 King St. W., Bowmenvllle, Ontario L1C 3K9 1 I D I/ LA JOHN M. JAMES Editor -- Publisher GEO. P. MORRIS Business Mgr. BRIAN PURDY Advertising Mgr. RICHARD A. JAMES Assistant Publisher DONALD BISHOP Plant Mgr. All layouts and composition o| advertisements produced by the employees ol The Canadian Statesman, The Newcastle Independent and The James Publishing Company Limited are protected by copyright and must not bo reproduced without written permission ol the publishers. $16.00 a year -- 6 months $8,00 strictly In advance foreign-$45,00 a year Although ovuiy piocaution will ho liikon to avoid orror. Thu Canadian Stutosman accepts advertising In Ils columns on the understanding thill it will not he liable lor any error in the advertisement published hereunder unless a proof ol Mich adverllsomenl is requested in writing by the advertiser and returned to The Canadian Statesman business office duly signed by the advertiser and with such error or corrections plainly noted in writing thereon, and in that case If any error so noted is not corrected by The Canadian Statesman Its liability shall not exceed such a portion of the entire cost ol such 'idvertii.lment as the space occupied uy the noted error hours to the whole space occupied by such advertisement Section Two The Canadian Statesman. Bowmanville. June 13,1984 3 Chicken S Too Bl£f j~Or]ffle! Photo by Donna F airey SUGAR and SPICE Junk Mail ■ \l Because I write a syndicated column, I've been put on the hit list of some public relations outfit in New York. As a result, I receive a stream of garbage mail containing fascinating material about some roduct or other that is being pushed y the PR firm. Usually, I spot it right away and toss it in the round filing cabinet without even opening it. Today came one of these missives and, distracted by something else, I had opened the thing and read a paragraph or two before I realized it was just another piece of puffery. It was headed NEWS FROM: The Hamburg Group. For Release: Immediately. All press releases say the latter. Anyway, I thought it would be a pitch for MacDonald's or a string quartet. It wasn't. It was a series of little articles about Hamburg and Germany, touting that city's great variety of, attractions. Such junk has about as much place in this column as an account of the origins of bee-keeping in Basutoland. And I'm supposed to print it free. What dummies these PR people are. However, I'd already read enough to hook me on the first article, entitled: Brewery's Waste Energy To Heat Hospital. It didn't make sense at first. Why should breweries waste energy to heat a hospital, unless they're trying to make amends to all the people who wind up in hospital with cirrhosis of the liver from drinking their poison? I took another look at the heading, spotted the apostrophe, and now it made sense. A brewery will deliver heat and hot water to a hospital. As part of its brewing process, the brewery used to end up with a lot of excess heat that must be cooled before it is released into the air. Now, instead of being wasted, that heat will be channeled into the hospital where it will be put to good use. Cost of the deal, equipment and stuff, is about 400,000 marks, to be assumed by the city. The debt will be liquidated through the savings on energy that would otherwise have to be purchased. Are you listening, Labatts, Molsons et al? Instead of pouring money into sports and all these phoney ads, about as subtle as a kick in the ribs, indicating that beerdrinking beerdrinking will make your life macho, full of fun and beautiful girls in skimpy swim suits, why don't you channel your heat into hospitals? Think of free publicity ! Ain't them Germans something, though? If they didn't start a war every so often and get clobbered, they'd down half the world, with their resourcefulness and hard work. Last time I saw Hamburg was in 1944, and it was literally hamburg. The RAF had firebombed it by night and the USAAF had pounded it by day until it was a heap of rubble. I was a prisoner of war and saw it from a train window on my way to an interrogation centre in Frankfurt. Forty-odd years later, it has risen from the ruins like a phoenix, and is a booming city, visited by over a million travellers in 1981. But Hamburg-Schmamburg. I'm not going to urge my readers to go there. It was the article on heating that caught my eye. Aside from the breweries in Canada, this country has another industry that could produce enough heat so that, if it were properly channeled, we could thumb our collective noses at the Arabs. I'm talking about politics. Town and city councils produce enough hot air to heat at least one hospital within their limits. Provincial legislatives produce enough hot air to replace half the oil used in their provinces. And from that vast deposit of natural gas known as Ottawa issues daily enough hot air to heat Montreal's Olympic Stadium, even though it has no roof. And that's only touching the bases, without going to the outfield or the infield. Think of all the hot air produced by teachers and preachers, union leaders, abortionists and antiabortionists, antiabortionists, public relations people, medical associations, school boards. And there's lots more where that comes from. The squeals of those caught with a mortgage to be renewed, the moans of farmers who are losing their shirts, the bellows of angry small-businessmen: all these are wasting energy by blowing hot air into our rather frigid climate, there to be dispersed into nothing. Add to this all the hot air that is poured into our telephone lines, that is batted' back and forth over business luncheons and at parties and over the breakfast table. It's perfectly simple. All we need is a means of bottling the stuff somehow, and distributing it to the right places. If our scientists can send a missile to Mars, surely they can find a method of storing and channeling the incredible quantities of hot air that rise in clouds over our country. Peter Lougheed might have to cap some of his oil wells, but if somebody came up with the solution, we could not only tell the Arabs what to do with their oil. Wq could probably buy' Saudi Arabia. Maybe I'll drop a line to the Mayor of Hamburg, see what he suggests. June 4,1984 Re Industrial Development- in the "Town of Newcastle" The recent recession put a lot of expansion projects on hold, but recently there appears appears to be an upturn in tne market. I think that the next few years will see the industrial development in the Town of Newcastle take a giant step forward. My main reasons for this thinking are: (a) The Darlington Nuclear project will be in operation. Those of us in the real estate industry remember when the Pickering Nuclear Power Station opened, the area seemed to boom. (b) The consensus is that the "feeder plants" for General Motors will be locating in the "Region of Durham." Our excellent location right at 401 should be a great asset. (c) The "GO" train coming to Oshawa shall have a benefi cial effect on the Town of Newcastle. With only these three events, I feel we can be in great shape. However, we still have a few problems which we must solve in order to facilitate facilitate the industrial expansion we are talking about. The developers and users of industrial land are demanding existing serviced land they do not want to wait for raw land to be serviced. It is important that the Town of Newcastle be ready with serviced land. Statistics show us that serviced serviced land in today's market in competitive areas are (with ample supply) - Ajax - $55,000 - $100,000 Whitby - Oshawa - $50,000 - $100 (XX) Town of Newcastle - $25,000 - $45,000 We will have to wait until the demand for industrial land drives up the prices in Pickering, Pickering, Ajax, Whitby and Oshawa, therefore making our land prices attractive to developers developers and users. What do we require to make sure we are ready for expansion. expansion. I can see myself giving a presentation to a prospective client and the client asking me where is this fantastic site owned by this municipality. I answer "Cemetery Rd." We have to do something about this Mr. Mayor. - The land must be ready. - Our public transportation systems must be the very best we can supply. - We must try and convince developers to build on spec. - I would like to make it quite clear that this is no reflection on the regional industrial industrial commission department department which I personally fed does an excellent job. We are all fully aware of how competitive competitive the Industrial market is. We must follow the lead of Oshawa and Whitby and gel out into market place and find these users that will be connected connected with the nuclear plant and the General Motor feeder plants. - Most important also is that wc must be in a position to offer attractive housing, good schools, hospital and other municipal services, It is critical that the "Town of Newcastle" appoint a person person with a good knowledge of industrial real estate and the ability to analyze the market. - Where is the best market for what we have to offer? - What are these potential clients needs? -Create a marketing plan and carry it out with the full co-operation of the town, I don't mean spending enormous enormous sums to do the job. - That person must make sure that the land is available and ready. - I do not think It would require a full time person. I am confident there are many competent individuals who could adequately fill this position position on a consulting basis. We do have obstacles, but they are not insurmountable. A well thought out marketing plan with everyone giving their best effort will enable the Town of Newcastle to reach its full industrial development potential. Sincerely, Joe Ltoseo W. Frank Real Estate To whom it may concern, The youth organization Toe Alpha is forming an alumni association but wc need your help, Toe Alpha, in case you are not aware, Is an organization for young people ages 14 - 21 that believes in the philosophy of a lifestyle independent of alcohol and other non-medical drugs. It has been in existence since 1957 and interest has grown remarkably. Our Christmas Conferences have attracted thousands of young people over the years. But as a youth group, when members reach a certain age, they are no longer eligible to be part of Toe Alpha. Wc do have addresses of some past members but many have moved and lost contact with us. We hope that by printing the enclosed ad, former former members' addresses or information that will lead to their addresses can be obtained. obtained. Your co-operation in this matter is greatly appreciated. Sincerely, Marty Sodcrstrom, P. O. Box 181, Don Mills, Ontario M3C2S2» (416) 293-3400-