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msw Promotion specialist Sellingmovies to public is part of Housers iob HOLLYWOOD later go to movies It has been Hausers job for years to make more than so people want to or at least to people have to buy bar of soap Herbert reasons but they dont have to ethemthink they want to go to movies He is presidentand chairman of Sooner or Hauser to movies catalog television guided the board of New York based firm that advertising promotion and marketing of motion pictures Numbered among are many ma or studios and sornelessy At one time or another his firm has specializesin the clients resented the full Motion Picture Association of America TUDAY EVENING VIEWING 600 2471122NM Hollywood Squares 5Toronto CBC Newshour 9Deflnltion ltPolka Dot Door Houvelles 79CITY Pulse 630 2479News JMary Tyler Moore llParty Game IPReedalong Hm Show 25LActuei 79CITY Pulse News 640 lyCover To Cover 655 I9erte Onl 700 Hollywood Connec tion Hittie House on T7 Prairie sCrosswits 5Mary Tyler Moore 7To Tell The Truth 9Stars On Ice llElght is Enough 19Dr Who nFenmood Night 25Monde Mervellleux de Disney 730 zMuppet Show JStrlltes Spares and Mines sCustard Pie 7AlStarr Anything Goes 9Search And Rescue I9Movie Topper Pt 225le And son noad Couple 800 357Happy Days oFltzpetrlclts 29Man From Atlantis tilFrench Show 22What Will They Think of Next 25Grand Papa 79Movle Nickelodeon 830 35Rene Slmard 722Laverne and Shirley lyEducatlon Of Mike McManus 25Vedettes en Direct 900 29Mulllgans Stew 345MASH 7Threes Company 11TBA 19lllustrated Classics 22Mery and Michael 25Les As 930 35Flfth Estate 4220ne Day At Time 7soap 25Telem09 1000 24Electlon Coverage 7Family 9Police Woman llLou Grant l9Vlllages et Visages 22News nRookles 1030 358arney Miller l9Grandeur Nature 25Nouvelles 1100 235911Naws 7Electlon Coverlee I9Stationary Ark 22Forever Fernwood 19WItnoes To Yester daY 05 oNews 25Rencontres 11 20 359News 1130 2Election Coverage continues liLynne Gordon l9Pariiamentary Debate 22WInners Circle 7HITY Lights 1135 eElection Coverage continues 590 Minutes to Live 25Propos et Cory tidences 1150 Home The L009 Ships 1200 2Johnny Carson 4MoVIe TBA 7Movie Chem 0t Habit 9Ironside nMarcus Welby MD IDEducation 0t Mlke McManus 22Movle The Country Girl 79PTL Club 1205 25Clnema 1230 illCommunique 100 zTomorrow 9Movie The Third Man WEDNESDAY MORNING VIEWING 555 9Focus 22PTL Club 600 2PTL Club 9Unlversity of the Air llCamera on Canada 79Cartoons 15 oFarm Report 625 bNews 7WIndow on the World 30 ASunrlse Semester litCartoon Playhouse llYoga 645 3Daybeat 655 2Mlsslon Employment 7Employment File Hanedian Cavalcade 700 2Today bCBS News 9Canada AM 7Good Morning America 11lt Figures 79Greek Horlxons 15 3700 Club 730 llOntario Schools 22Canadlans 79Portu9al Today 800 aCaptain Kangaroo 7Rocketshlp 22Natlonal Film Board nItallanlsslmo 815 3Ed Allen 825 5News 830 5Bonlour 845 lbsFriendly Giant 900 2Dlnah 3Bonlour 4Match Game sln Touch 7Phll Donahue 9Toronto Today 22Canadlan Cavalcade 79Clnelotto 915 3Ontario Schools 930 ATattletales litRomper Room 22100 Huntley Street nChinese Show 945 25Topino 1000 2Not For Women Only 49Price Is Right sOntario Schools 7Dialing For Dollars llDaybeat fiBoite Lettres 10 15 LSVlrglnie 10 30 FHoilywood Squares 35Mr Dressup zsCours Scolalres De LOntario nCITY Pulse 11 00 2Wheel Of Fortune itsSesame Street sJokers Wild 7Happy Days 9Its Your Move llKlaras Korner nEd Allen Time nCity Pulse News ll 30 2Knockout 4Young And the Restless 7Famlly Feud 9Art ot Cooking llMidday nUniversity 0t Toronto HrandsMeres WEDNESDAY AWNOQN VIEWINSL 12 00 FTo Say The Least 3Leave It To Beaver 47News 5Bob McLean litUncle Booby Show lOMlster Rogers 22News 25MlniFae 19Pay Cards 1230 2Magazlne JNews 6Search For Tomorrow IRyans Hope 9Fllntstones llAII My Children 25Les Coqueluches 79Youre Beautiful 1255 SN 100 Home Show DMerv Grittin eConcentratlon 5Time For You 7AII My Childrer nGolng Places 79Sewlng Show 130 211Days Of Our Lives AdiAs The World Turm sTattletales 9Joyce Davidson 22WInners Circle fivaelles 135 25Femme DAulord Hui 200 JMolra Hunt sRyans Hope 7020000 Pyramid 9Alan Hamel HOVI The Silent Gun 30 2Doctors 35Edge 0t Night 4Gulding Light 71lOne Life to Live 25Le temp de vivre 79CITY Lights 00 29Another world ItsTake 30 nJokers Wild 15 7Commander Tom llGeneral Hoapital 30 35Celebrity Cooks oAII In The Family 22Rocltet Robin Hood 79Match Game 400 2Movia When Worlds Collide ItoHomemade TV 4Merv Griffin 9Star Trek llYoung and The Restless nPlnk Panther 2580mm iiiFamily Feud 30 3Party Game sElectrlc Company 7Mike Douglas IIDinah l9Electric Company z2Little Rascals 25Le Greniar 79My Three sons 500 JHogans Heroes SWhere The Sky Begins 9Emergency WSesame Street 22Gllligans Island 25Houre De Polnte 79F8I 530 JNews sOdd Couple 5All in The Family llBewltched 22Dorls Dav WEDNDAY EVENING VIEWING 600 2471122News Hollywood Squares 5Toronto CBC Newshour 9Detlnltion lvPolka Dot Door Bvaelles 79Cl1YPulse 630 247979News 3Mery Tyler Moore IlParty Game WReadalooe nGono ShW 25LActuel 640 lkCover To Cover 55 IFerle Onl 700 FHolIywood Con nectlon Hheriles Angels Hrmwits 5Mary Tyler Moore 7To Tell The Truth FEmergency IlOregan Trail 19Olympic Protlies 22ltFernwood Night 254 Belles Histolres Des Pays DEn Haul 730 2Match Game PM 4Strlltes 390 Misses sGene Taylor 7Gong Show l9MUVIO Topper Pt zlSantord And Son nOdd Couple 800 2Griuly Adams 35Fortunes AzzGood Times 70 is Enough 9Movle The God tether Pt of IlNHL Hockey Leafs vs Flames 19Copa 22Santord Arms 25Jamals Doux Sans Toi nMovh Kid Blue 30 35Muslcamera ACandld Camera l9Education 0t Mike McManus ztBusting Loose tsRetoSpec 900 2Police Story oMovie Once Is Not Enough 19Clnema 22War Years 25HorsSerie 930 JsSpecial CYrus Eaton 10 00 7Charlies Angels 9Rosetti and Ryan nNews 25Consommateurs Avertis I9Scenes From Mar riaga 10 30 J5Watson Report lIPeter Appleyard libNowell 1100 2v3579llNews l9La Femme Engagee Dans Son Milieu 22Forever Fernwood IsWitness To Yesterday 11 05 25Retlets DUn Pays 11 15 oNews 1120 359News 1130 2Johnny Carson 7MOVIe Road To Rio IllParliamentary Debate TilWinners Circle 79CITY Lights 11 35 H0 Minutes Live 11 45 eHawail Five0 Ii 50 3Movia My Geisha 12 00 9Movle Fall Sale llMarcus Welby MD l9Education Mike McManus 22Movle Three Violent People 79PTL Club 1205 25Cinema I2 30 lHommunique 1255 4Movie Death Race 100 2Tomorrow IlMerv Griffin 15 ironside Asgiftedasheisatwhathe does he still cannot make hit movie out of whole cloth First of all you have to have picture that is reasonably salable he said Then you have to find somethingori nalaboutit If its ove story what makes it different from other love storigs If on havet mystery Aga Chris ie obviously lts different from just another mystery You make the most of what you have to work with BAD FORM TO MISLEAD It is however fine line Hauser and his colleagues walk It is acce table to in trigue the pubic about movie but it is bad form and bad business to deliberately mislead them If you mislead the public theyll do everything but throw rocks at the screen he said in an interview And sometimes they may even do that In planning campaign you have to consider what peo ple really want to see when they go to movie What is there about particular movie that will intrigue them And how do you tell them without telling them too much The psychological man uevering involved in the marketing of movie today was not always necessary Hauser recalled but movie au diences have become more sophisticated remember many years ago Hauser said movie house that announced that because Of contractual obliga tions it was forced to show absolutely the worst movie ever made One day only No refunds Well it worked The place was sold out It was hardly the worst movie ever made but that didnt matter It was good one timeonly gimmick GREATER COMPETITION He doubts that similar ploy would work now There is much greater competition for the entertainment dollar There is also the current cost of moviegoing too high to risk on such an obvious come on Hauser was responsible in 1956 for what he sa was radical change in vertising that made radical change in the destiny of icture It was at the outset escribed as psychological drama which covers multitude of bad movies This however was good movie about delicate sub ject Psychological drama was too vague And the subject was quite touchy What had to be done was to tell people that its the story of without real Iy telling them what its the story of The result was that they thought they knew what they were going to see but they didnt It intrigued but it didntmislead NOT OVERLY IMPRESSED Hauser was not overly im pressed with the campaign behind Star Wars which will eventually be the top grossing movie in history The time was right obviously for good science fiction movie he said But the advertising for Star Wars was not exceptional Of course making the cover of Time didnt hurt But better example of what can be done to sell movie is Orca Its not very good movie and there was practically no promotion behind it If Paramount hadnt advertised it as super spectacle it couldnt have happened It would have open ed and closed quickly As it is itll be profitable As an example of movie that should have worked but didnt Hauser cited Lucky Lady Ballet on TV OTTAWA CP The Shanghai Ballet which played to almost completely soldout houses during fivecity Cana dian tour last spring will be seen Wednesday night in spe cial CBCTV edition of the weekly program Musicamera The hourlong show was recorded when the ballet per formed its variety show at the National Arts Centre while here on tour with its revolutionary Chinese ballet The White Haired Girl Included in the TV program will be traditional and contem porary Chinese works in cluding three dances Militiawomen of the Grassland The Tea Pickers Dance and the Bow Dance Soprano Chu Gengpo sings tribute to Chairman Mao and moving interpretation of the FrenchCanadian song Un Ca nadien Errant There are also solos performed on ancient Chi nese and modern musical in struments The program was recorded by CBCTV for both its English and French networks Dismisses marriage rumors British actor Rex Harrison and Marcia Tinker walk with their arms around each other Saturday prior to leaving Londons Heathrow AI rport for New York Harrison dismissed rumors that he was to marry for the fifth time He said he had no plans at all to marry Marcia AP LASERPHOTO Battered wives topic of shOw Battered wives has replaced Illiteracy as the topic for Power Play Nov14at9pm Another topic change is scheduled for Power Play the following week On Nov 21 Power Play will examine child abuse instead of weather and climate In battered wives Judy LaMarsh tries to untangle some of the causes and methods of preventing violence between the spouses Statistics show that 60 per cent of domestic murder vic tims are women proof enough that for many men marriage licence is also licencetobeat The US Federal Bureau Of Investigation for instance estimated in 1973 that the unreported figure for rape is 10 times the reported in cidence and further that wife abuse is more under rcported than rape But police and courts are reluctant to intervene in fami Iy disputes even though they may involve the kind of violence that if perpetrated by stranger might result in jail sentence Is this the at 54 alsoi iima nus MOVIE 1510mm ourorcomaor 715915 right approach What services do we need to treat wife heaters On hand to answer these questions are Judys guests Jean McMuIIin battered wife now volunteer for Women in Transition Toron to womens hostel Lynn Zim mer worker at another womens hostel Interval House Judge George Thomp son from the Ministry of Com munity and Social Services sergeant John Clark of the London Police Department and family consultant Rosemary Broemling Judy LaMarsh is in her fourth season with TVOnlario using new magazine format to discover who is accountable in decisions affecting the public Upcoming programs in December will look at weather and climate and illiteracy in Canada MOHAMMEI CHANTED The Koran bans music but Mohammed chanted the Koran saying it was permissible be cause it did not require musical training Iflll EIIIIIIIIEII At 645 Ia attics opens 615 It SPECIAL MATINEE Thurs Fri Sch and Sunday at the ROXY Showtimeot 130 There arent enough Superlatives to describe this sensational new lilml Benjis acting performance is even better than in his first film ANITA SUMMER FAMILY WEEKLY ROXY mum 46 DUNLOP ST Chapter Two his best broadwoy show Simon LOS ANGELES AP On Dec Neil Simons 17th Broadway show opens in New York He says its his best Thats quite an admission from the mildmannered play wright who is not prone to by perbole Perhaps one reason he is so fond of Chapter Two is be cause it is so close to him The comedydrama concerns writer who goes into an emo tional tailspin after the death of the wife and who is saved by the love of compassionate ac tress Since its opening at the Ah manson Theatre here Oct Chapter Two has been drawing capacity crowds often with standing ovations at the cur tain The critics have been equally enthusiastic Bill Ed wards of Variety said this could be one of the most impor tant plays of our time Wayne Warga of the Los An geles Times termed it Simons best play think its the culmination creatively of everything have striven for the moonfaced playwright said in an in terview SHOWS NIGHT 650 900 CALI 7204681 ANYTIME ROBERT THAKTIXPIRWIN WINKIHi lrlxkaridin KEN RUSSELLIuim RUDOLF NUREYEV VALENTINO LESLIE ARON MICHELLE PHIIJJPS nuCAROL KANE Resonate lmduru HARRY HENN thllnl KEN RUSSELL And MARIIK MARTIN In Chapter Two Judd Hirsch TVs Delvecchio plays nov elist who undergoes turmoil when his wife dies after 20 hap py years together Through rruxup he telephones an ac tress whom his brother Cliff Gorrnan has recommended as date The writer and the ac tress Anita Gillette who is re bounding from divorce agree to blind date They fall for Wall to Wall Carpets Rugs and Furniture Established 1948 Professional STEAM CLEANING In Your Home or at our plant FREE PICKUP AND DELIVERY YES we clean velvet furniture SIMCOE CARPET each other marry in hurry with some regrets Does the plot parallel Simons own romance with his second wife actress Marsha Mason wife died and married Mars that part of theglay is autobiographical said imon Certainly borrowed some of the problems of adjusting to new relationship after so years with someone clog John Dupein lilltd lml WI 7284761 IMPERIAL TWIN THEATRE 41 DUNLOP 51 VI ONEMA can Home ANYTIME zuo illusions was 105 905 humML JERRY WEINTRAUB PRODUCTION GEORGE IUINS JONN DENVER SINBAD 1111 GREATEST or ALL ADVENTURERS Sinbad and Borries Newest Dining and Dancing Spot ls NowOpen Poor Richards is Colour Poor restaurant where you can dig into tender steaks and sip fine wines Richards is an intimate and Light Come and Join us OPEN Monday to Friday 121 om Saturdays 430 pm am For lunch try our salad sandwich bar FULLY LICENSED UNDER IlB0