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Longer life for magazine DAKAR Senegal CPAFP Canadiansponsored magazine so popular that at one time it was traded on the black market is to have its life extended through continued Canadian aid Eagerly sought by midwives and teachers policemen and professors farmers and blacksmiths the quarterly Famille et Developpement has been described by universny professor as flower in the desert of political periodicals In 30 months its circulation has increased tettfold to about 25000 sold in 14 Frenchspeaking African countries Market studies show that each copy is read by at least 10 persons Major support for the magazine comes from the Ottawa based International Development Research Centre IDRC which so far has provided about $600000 in aid and plans to put up another $150000 over the next two or three years By that time the magazine which developed after the Crown corporation was approached by group of West African educators is expected to become selfsupporting MEETS REAL NEEI At Ottawa Ernest Corea IDRC publications director said that from all the evidence we can get from letters to the editor and from people who use it it is filling very im portant need The idea for the magazine was born in 1973 when an inter African conference on sex education sought international aid to develop bulletin on family education Edited by Senegalese sociologist MarieAngelique Savane it focuses on the womans role in the African family It has become practical guide to such issues as health hygiene nutrition mother and child care youth drugs and sexuality in other countries for example are Start of successful walkathon Mayor Ross Archer left and Sheba Shrine Club president Wayne IIowell raise flag and banner at the start of Satur days Shriner walkathon from Ivy to the Barrie head quarters on John Street The 40 marching men and one mar ching dog raised nearly 85500 for the US and Canadian the examiner Wodnosday Oct 19 1977 15 hospitals that the Shriners fund for burned and crippled children Top earner in Saturdays event was Chimo the canine owned by Les Bertram Chimo had pledges totalling over $500 Noted wrestler Lord Athol Layton accompanied the local club members on their trek Examiner Photo Stories of selfhelp Elmer the Safety Elephant celebrates his 30th birthday this fall and Premier Bill Davis presented him with card and cake at Queens Park recently Since 1947 the lovable character has been teaching his traffic safety rules to children Through his work with the Ontario Safety League and the Canada Safety Council millions of children have grown up with Elmer and his rules And yes the cake had peanut butter filling Hes commanderinchief at elegant Montreal store MONTREAL CPI Aird Nesbitt was bored with his job during the summer of 1926 in the statistical department of his fathers firm So at the age of 19 he cajoled his father into buying clothing and department store Now 51 years later ample girthed and Churchillian he is laird of Ogilvys tartanbe decked department store that has not condescended to change with the times Scottish piper in kilt and full regalia still makes the rounds before the venerable old emporium closes for the day And elderly ladies make their dignified exit to traditional skirls Change Nesbitt once wrote often merely means new set of defects Weve managed to stay in business with heavyweight competition selling clothes that are elegant but wearable People like that Most of the over405 come up to me and tell me they think Ogilvys is the most charming store in Montreal STAMP DISTINCTIVE His stamp on the store is as permanent as the Ogilvy tartan on wallpaper blankets shop ping bags gift boxes and charge cards Twice day he makes the rounds checking for polished shoes and burnedout light bulbs Nesbitt is former military man who joined the army as private and became briga diergeneral Born in Montreal and educated at McGill Univer sity he was commissioned in the Black Watch of Tanada in 1940 At the store he is com manderinchief and his stvle la is CORRECTION In the Birthday Sale Circular in The Examiner of Tuesday Oct I8th on Page items the Hats of Pure Virgin Wool and items the Gloves are not available On page the lnlants Lounger selling for $1399 is available in Yellow only not in Avocado as stated We regret any inconvenience these errors may have caused Birthday for Elmer is service to customers and toy alty to staff Many of Nesbitts 1000 employees have been with the store for quarter century or more And the boss makes sure they all get bottle of wine on New Years Eve and white heather on St Andrews day Our policy is to choose many delectable things as we can afford without worrying whether they will be big com mercial success as long as they are pleasure to have in the store he once told staff VARIETY SPECIALTY Hence the Israeli jams and the English tweeds the slipper chairs with ruffled skirts and the sensible Oxfords There are Ogilvys stores in Ottawa and Montreal The store has had relatively small growth for Canada in the last 50 years And suppose if had been harddriving tycoon type Ogilvys would be doing $100million year business Ive never thought of myself as capitalist as such What Ive tried to do is nurture my flock run my affairs stay out of debt keep out of bonded in terests and mortgages and play it straight But the man who once wanted to be writer has brought touch of imagination and dash of fantasy to the world of the jingling cash register invites you to Nearly Wed bridal show for engaged girls and their mothers at Blue Flame Room ConSumers Gas Nov 1977 745 Imitation Only Itoton CAROL WALLIS 7261454 well illustrated with photos and drawings and the reader is encouraged to cotnpare and learn Since the magazine began publishing schools roads wells bridges dikes and irrigation canals have been built along designs shown in the magazine Publishing successful magazine may be no great achievement in other parts of the world but iti this sub Saharan region the acceptance of such highstandard publication has been spectacular DIRECTOR NAMEI NEW YORK IAPI Carol Itisher has joined the staff of the Association of American Publishers Washington office as staff directoor copyright She was formerly information officer for the National Tom mission on New Technological Uses of Copyrighted Works The United Way Against background of past United Appeal failures and an economic climate that is not particularly tasteful an air of Op timism pervades at the campaign headquarters Such optimism is based on faith in our community and in the dedication of the hun dreds of volunteers that are serving thirteen agencies the United Way There is catching up to do and it is off to good start but still long way to go to reach survival goal of $205000 Now it is up to all of us of Barrie and district to show that such optimism is not misplaced This years United Appeal slogan its you and its me is well said Think ab0ut it for moment All of us need each other That is why all of the thirteen United agencies depend on the financial support of all of us to serve all of us United Appeal represents the best bargain in town Dismiss talk of charity and all the rest In plain economic terms United Ap peal compels the support of all of us Agencies supported by United Appeal such as the Canadian Red Cross Association for Physically Handicapped Adults and Victorian Order of Nurses attract hundreds of volunteer work hours If private agencies became another part of government there would be no room for volunteers the public sector does not attract nor is it equipped to use the support of the many people who work without pay out of sense of duty or love or service to the community In society that professes to be humane the ser vices to the blind the sick the distressed which are now freely given would have to be supplied by government The great in crease in costs and of your taxes is quite selfevident All of us know that nothing is more expensive than government By all of us of Barrie and District helping to reach or beat the I977 objective we can blot out past disappointments and restore our prosperous communitys reputation as one which cares for its fellow man Yes Thanksgiving weekend is past but it is not too late to resolve to be generous to United Appeal volunteer or by mailing cheque or the painless way through payroll deduc have always been more of showman than shopkeeper he said recalling the time he brought black gospel singers to Ogilvys con cert hall and broadcast Moti treals first experimental television production from the store in 1913 Since had the store fig ured would make Ogilvys something special There would be nothing like it in Montreal lt Just take look at the price of this fantastically Stylish leather boot 1n mp ¢f this boot great Watt lrpgth zipper for rtrltl wm all IrtCOI om PW $35 00 or Your Choice The new Boggy Boots wear em with your pants tucked in and look smashtng Altt SAVE UP TO 5899 EDI Reg 99 WITH MORE THAN 20 LOCATIONS IN ONTARIO OPARKER BROS OMATTELOCOLECO OROMPER ROOM ODAISY COLOUR STORY BOOKS FOR 31 ZIGltZAG lMETAL WIND UP AURORA PENDULUM$899 POOL I975 DEPT STORE CATALOGUE PRICE Sl899 Go sporty and look yow bust With these locod boots youll two worm irtrtl 14 TRAIN um MATTEL BARBIES DREAMBOAT 1975 om STORE PRICE st399 Our Reg $263 MATTELBIG JIM OLYMPIC SKIRUN WISDEPT STORE PRICE 1499 This procticol kneeht boot has fashion De Oppeol at wotchyourbudget rice ROOM Your Choice hxltwlyiltt14riitilUNISON$0 give you xlm illtl it Immmm lwithel upper wtth 17 plum ll wt ll full length side Zipper OVER l00 Pc UP TO II it iW tS vttl Ill Bold oosvaalktng TREE House s7 99 to BEAN BAG DOLLS 88 All pIICCS in effect until closing time Saturday October 22 Trust Tower For Selection Volvo and Sotutortton OPEN MON TUE WED 106 TNURS FRI I09 SAT IOb LAYAWAY NOW FOR CHRISTMAS I29 DUNLOP ST BARRIE ONT Open Mon to 30 until 10 009 Borne we pommg lttylwltt llirl Hwys llu 26 llil NH