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lessons lrom Karen Otlicer Lung continues to romance Vere 80 mlna 930 WKRP IN CINCINNATI Arthur than meets Viewers eY that she Ia gomg to make him lather lOr the EVENING 600 NEWS TIC TAc DOUGH CAROL BURNETT AND FRIENDS and time it WKRP IN CINCINNATI mum POLKA DOT DOOR 628 SHOW cas NEWS ABC NEWS NEWS RHODA JEREMY 645 READALONG 655 WRITE ON 700 CANDID CAMERA 24o ROBERT PM MAGAZINE HAPPY DAYS TIC TAC DOUGH DIFFRENT STROKES STREET TALK BOTANIC MAN Extinction ever FAMILY FEUD MAUDE TUNE NEWS 630 NBC NEWS MARY TYLER MOORE 68000000 83090 730 100000 NAME THAT NEWLYWED GAME FACTS OF LIFE JOKERS WILD CIRCUS OCEANS ALIVE ED MAGIC SHADOWS Drums Along Mohewk Part BOB NEWHART SHOW MASH 800 LITTLE HOUSE ON THE PRAIRIE Charles and Caroline Ingalls become grandparents when Mary gives birth to son but the ioylul occasion is clouded by the sudden death at Carolinas mother 60 ab THE WHITE SHADOW James Hayward soulsick at the death at his young cousm who died train drug overdose sets out to Ilnd and kill his connectron 60 240ROBERT Their courageous rescue at bather stranded In sharkIntestth waters lands Trap and Thib on the Dinah Show ROCK lIlIISON Man without latc mine ROADS TO CONFLICT The eatlanian Problem CHARLIES Tiltany KM and Kelly Investigate DBDDEHIHQ on college 60 puafESanEsRDAYS WITNESS History Ol The American Newsreel 830 HEADLINE HUNTERS THE REAL STORY 900 MONDAY NIGHT AT THE MOVIES B900lrman Threl l979 Stars an an Glenn For MASH severe wounded soldier uqhed to Ihe poorly equipped AOWo rncpaer will die or be permanently paralyzed the doesnt rotorw In 20 znutts aowrgeMONDAY NIGHT FOOT BALL New tors Jets vs Seattle hawks MONDAY NIGHT AT THE MOVIES The Big Sleeu Stars Robert chum James Stewart CRIME AND PUNISHMENT PART IV E8 CAGED WOMEN Alter an sbonwe escape Franky is persuaded to rake reading IO best selling albums The Long Run The Eagles In Through the Out Door Led Zeppelin Cornerstone Styx Breakfast in America Supertramp Get the Knack The Knock Im the Man Joe Jackson Tusk Fleetwood Mac Eve Alan Parsons Project Dream Police Cheap Trick l0 Head Games Foreigner listings courtesy Sam The Record Man Barrie Carlson Is ecstatic when his Wlle announces that she to gOIng to make him lather lor the second time 1000 NEWSMAGAZINE LOU GRANT Its battle tor byllhes when Billie tries to keep Rossi tram takingover her big story the mysterious disappearance at plane carryIng small town basketball 60 mins BEHIND THE SHIELD GLOBAL NEWS UPDATE 1001 FAMILY Willie turns 21 and he tests that he re too delndent On the lamin His lather attempts to Cheer him up by taking him to etrtptaese iOInt while continumg to discuss the problems Ot growrng Older 80 mins 1030 THE WATSON REPORT Patrick Watson ROLE CALL 1100 in NEWS CBC NEWS CTv NEWS THE REAL STORY 1120 ED 1130 THE TONIGHT SHOW Guest host Bill Cosby Guests Bobby Goldsboro an Saint James 90 mine 23 CBS LATE MOVIE many Mister Five And Dime young college student Is arrested lor passing Counterleit money Repeat MCMILLAN AND WIFE Man Without Face Stare Flock Hudson Dana Wynter peat PARTY GAME QUESTION PERIOD MONEY TALKS 1145 THE TWO RONNIES NEWS NEWS 1125 NEWS 1127 NEWS ID PE 1200 MOVIE DRAMA Left no Of God 1955 CBS LATE MOVIE HARRY Meter Five And Dime young College student Is arrested Ior passing counterleit money Repeat MCMILLAN AND WIFE Man Without Face Stars Rock Hudson Dana Wynter pest KOJAK MERV GRIFFIN Guests include Dick Van Patten Anne Miller Sammy Cahn NEWS TIME TENTATIVE 825 1215 MIND YOUR LANGUAGE Jeremy telephones the language school to say that he has the llu and will not be able to teach that evening The students go to see him at his bedside but go all to the pub when they la they cannot cheer him up MOVIE DRAMA PM 1970 MOVIE ADVENTURE Crossplot 1969 100 TOMORROW MEDICAL CENTER 130 62 GONG SHOW 200 69 MOVIE ADVENTURE Outpost in Morocco 1949 215 Mickey Rooney Old NEWS HANGS PIAQLE BRANIFORI Int ICP The Ontario Heritage Founda tion has unveiled plaque to commcmoratc thc Ross lacdonald School tor the IIIIIIII Ihc school oncc known tho intririo School lor tlic lllinri opcncd in 1872 Ihc pla quc onc of scvcral hung in Hurtirio to commcmoratc tlic Ittl III IIlt IIltlI IIIIIIIH IS ItiIIIltl lllt2 Iorc than 1II pvoplc rlrcd Illlt climbing or walking in tlic Austrian mountains during the summcr thc govcrnmcnt rcports llic dcath ratc was thc iiighcst In 11 wars poor viewer is dumb watching television Joanne Worley wcnt gaga over Bolds new brightners Muhammed Ali squabbled with Joe Frazier for Vitalis Davis Jr poured lbut wasnt allowed to drinki Manischcwitz Henrv Fonda went home to Omaha with Lifesavers Its no secret in the advertising business that the best celebri ty commercials capitalize on that unique chemistry between product and personality And nobody knows direct thosc commercials better than Nat Eisenberg Hes been in the busines for 20 years Ten years ago he organized hs own production company NBE Productions and hes been film ing celebrity promos and other commercials ever Since He directed all the above commercials In rccent months there has been talk brewing in Washington which could have serious consequences for the advertising agencies that write the celebrity scripts for the commercials NBE and other production companies produce The Federal Trade Commission the watchdog of the ad industry charges that advertisers are able to communicate visually what Would be deemed false if Stated in Words Commercials get away with too much in their visual imagery subliminally seducing the consumer to buythcy say IINFLICTING VIEWPOINTS Accordng to the FTC way of thinking when David Jansscn talked seriously about Excedrin it triggered an unconscious resonse in the viewer something like Aha Hes the Fugitive who was falsely accused of murdering his wife Boy if Ex cedrin can quell that headache me dont think that was the thinking Nat says His voice quality is so arresting thats why they got him to do that But for some other pairs of product and pcrsonalitics we talked about the association was stronger like Muhammcd Ali touting Britt think the concept thcrc was This is for mcn and what more Of macho image can we have ghan Muhammcd Ali the champ Even as an exchamp he looked like brut of guy but handsome brut vanity The most obvious connection for Nat Young selling caffeinefree Sanka Well we all can see that He was Marcus Welby for so many years Somebody had to be looking for the feeling of medical authority Nat does not squabble with the fact that there is often link between stars image his personality and the product in good celebrity promotion but all that has already been decided by the time NBE goes to work The script itself is our bible The ad strategy has been introduced long before by the ad agen cy or the client In those pickpocket American Express commercials surely we know Karl Malden is an actor and nor policeman But if people are going to remember of San Francisco says no INTELLIGENT LIIENE If we are all going to presume that the poor viewer is dumb and has to be regulated for everything that doesnt speak so much for everybody whos viewing television Im influenced by television buy some Of the things see up there wouldnt buy that doctor how to produce and just think what it will do for And Brut is selling mens virility and though was Robert his detective role on the Streets isnt that visually deceiving the viewer Nat But Sanka because remember Robert Young as doniadown it is soOOO hard to leave Daniadown takes pride in the quality workmanship and wide selection of their continental quilts You can turn down the heat and still keep cozily warm on the coldest nights and tree yourself from tedious bedmaking forever Choose covers accessories and drapes from large chorce of mix match colours In perma press fabric The decorating pos srtirlities are endless and makes the Ideal gm Drop In and see Why Daniadown IS the most popular QUlII In Canada Dealer list and colour brochure on request do Established 1967 bubbb Pr The Downtown Centre 7283621 avian IIM AMI IIAINR llfDut rs ASSANIAIKK that doesnt speak so much for everybody whos Nat Eisenberg If we are all going to preSume the Nat Eisenberg has been filming celebrity com mercials for to years but has conflicting thoughts about the work 6Atheesewinvcvy249m re ri r0 perience 143 MlSSlSSAGA St DRILLIA ln the last 25 years the name CERWlNVEGA has become synonymous wrth excellence in every area or Ihe Come and see them and hear them audio ex