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4A the examiner Friday Sept 14 1979 NEW YORK NEA In the early fall of 1978 when several of the nations foremost dance companies launched their seasons they had on hand an average of 36 per cent of the money to meet their costs for the performing year to come This year the same companies will begin their new weasons with upwards of 54 per cent already in the till So instead of having to produce more than 96 per cent of their costs between autumn and late spring in the face of weather competing attractions mood whim and the other variables that affect attendance at performances they will have to generate less than half as much Thats money in the bank literally Thats security or as close to security as anything is apt to come in the world of the performing arts LESS CHANCE OF FAILURE Translated into the public interest this means far less chance of fiscal failure which deprives people of the chance to see particular companies and compositions Good com panies in the past have had to curtail their touring and repertoire or have gone under because the money wasnt there Also the new security enables them to develop new works extend seasons and use patron support to provide more stimulating performance in number of other ways How this has come about provides an example of enlightened foundation and business support including but also going beyond the giving of money Most of the money earned by dance companies is gained in touring according to Roger Kennedy of the Ford Founda tion But they have to come back to New York for critical financial and spiritual sustenance because thats where the centre is On the road company usually has presenter who can be commercial concert management school or col lege with series or other sponsoring groups and in dividuals They pay fixed fee perhaps with percentage to the performing group so the presenter also takes the risk if theres blizzard or some other impediment to atten dance MAJOR BITE In New York there seldom is presenter The company must book its hall sell its tickets do its publicity and so forth In addition the season on the road is prepared in New 1200 MEET THE PRESS DORCHESTRE GREAT NEWS FOR THE WORLD WORLD PROGRAM UNANNOUNCED 330 MEETING PLACE GREATEST MOVIE ADVENTURE alver of Mystery 1969 ALBUM ITALIAN CONTINUES TEMOIGNAGES DISRAEL LEGENDS meets his match twelve year old tough kid thewrong Side of the law buINickandMoIIy will gherr best to helwtim through his problems GOOD NE PORTUGUESE FILM DE 400 SEMANA NFL FOOTBALL Butlalo BtIIS vs San m0 straws CHUCK KNOX SHOW VILLAGES ET VISAGES HERALD OF TRUTH GEORGE NFL FOOTBALL San Francisco NFL FOOTBALLOleand Rardarsys rs vs LDS Angeles Rams Seams Seahawks 30 NEWS 1245 PROGRAMMING AGRICULTURE REPORT UNANNOUNCED 00 THE TWELFTH CAMPAIGN BMOVIEDRAMAm MyCou 1974 hel1953 WILD KINGDOM SUMMER COUNTRY LATELIERDESPISSENLITS CANADA KIDSWORLD ITALIAN COOKING ED 500 ADVENTURES IN RAINBOW THIS WEEK BASEBALL COUNTRY SPORTS HOT SEAT LE MONDE DES PEINTRES LAWRENCE WELK 5How 30 COLARGOL WORLD OF SURVIVAL HYMN SING 515 THE TROUBLE WITH TRACY CW LE DAUpHm FOREST RANGERS 530 MEMORIES OF GREECE CBC NEWS 200 TODAYS WOMAN aCFLFOOTBALLHBUIIIIOHTIQOICals JOYCE DAVIDSON SHOW vs Montreal Alouettes his 19 AVENTURES DE BABAR RAVINDER 535 FLWl FLAM SATURNIN LES PETIT BASEBALL cANARD EN SE RACONTANT LHIS 550 TOIRE DICI 19 TIP ET TAP TERRY WINTER SHOW 230 DISNEYS WONDERFUL EVENNG WORLD 600 RED FISHERSHOW DISNEYS WONDERFUL co DR JOHN WESLEY WHITE WORLD ITALIAN MOVIE OF THE NEWS WEEK AMAZING WORLD OF 300 KRESKIN WILDKINGDOM WILD ANIMALS OF THE 9MOVlECARTOON Man WORLD From Button Willow 1965 PASSEPARTOUT 705 6875906 70771 ICC dettghtlul superb TRAVEL HOLIDAV AWARD WINNING Restaurant WINE CELLAR Terrace Cate Classrc FRENCH Onsrne SWISS Hospitality GRAVENHURST Muskoka Ontam suhday LES GRANDS CHEFS GLOBAL NEWSWEEK THE BEACHCOMBERS Relic gieswel fr change Advance fundin Carla Maxwell artistic director of the Jose Limon Dance Company one of the major companies in the Master of American Dance series 630 GREAT NEWS FOR THE HERE AND NOW NEWS NEW FACES SPORTS LA PETITE LULU 700 DISNEYS WONDERFUL PANORAMA named Pat OGorman Pat seems destined for WORLD The Absent Minded Protessor daily science instructor discovers gasoline Substitute FIubber then llies his auto IO Wa shrngton io otter hrs discovery to the govern nt Conclusnon 60 muns THE BEACHCOMBERS new meets his match twelve year Old tough kid named Pat OGorman Pat seems destined tor thewrong Side oI the law butNickand Molly will their best to hel him through his problems 35 OUT OF THE BLUE satiny anger Random takes the rap but keeps everyone ott balence by popping in and out oliail as he tries to help Chris the real culprit decidewhetherto contess to being an accessory in school Iary THE WALTONS OlIVIa comes home andthetamilyisexaited Butherhomecomrngis broken by an irate neighbours threat to kill eoneinhertamily 2hrs it 240 ROBERT TROUSSEMITOUFLE 89 IN CONCERT NIKKOLINA 710 BOUCANIERS DEAU DOUCE 730 MORK AND MINDY WhenMIndy givesMork earthmedrcrnetorhiscoldItcauses him to Shrlnk sending him Into an upstdedown planet called Mirth where humor has been ned ON AURA TOUT VU SHULMAN FILE 800 THE ROAD To CHINA BobHopeis the hostOtthistirsttelewsron varietyspeclalto originate trorn the Peoples Republic at China Guest stars Mikhail Baryshnikov Crystal Gayle Peaches and Herb Shields and Yarnell Stirs MORK AND MINDY When may givesMork earth medrcrnelorhrscoldIIcauses Mark to shrink sending him tp an upsldedown planetcalled Mirth where humor has been ban Ed Season Premiere 60 mins MOVIE DRAMA V2 Wholl ve The Children TOUT VITESSE E3 OUIz KIDS SHOW GEORGES APPLIANCES dealer for MILLSCRAFI For More Info Cdl 4245403 FURNITURE HWY 90 ANGUS gives dance lift York which accounts for major bite out of the budget In recent seasons some companies that tour successfully have not been able to afford new York showcase series which endangers their fiscal health and future operation This was part of the problem that last year prompted Gail Harper executive director of the City Centre theatre in New York to seek Ford Foundation grant to enable some of the dance companies to have New York season and to market them more effectively This developed within months into $180000 program to improve the marketing techniques for consortium of dance companies Applying sophisticated directmailing methods to dance series has produced revenue to cover the 54 per cent of anticipated costs before the season opens To finance the project the Ford Foundation put up $120000 the Robert Sterling Clark Foundation provided $21780 and New York Community Trust contributed $30000 The dance companies met about $8000 of the costs to bring the total investment to $180000 From talks that began in December Rapp and Collins directmarketing agency designed in March and put into action in late June directmail campaign for selling Masters of American Dance new set of dance series at City Centre by the Alvin Ailey American Dance Theatre the Merce Cunningham Dance Company the Jose Limon Dance Company and the Nikolais Dance Theatre Five offers went into the mail differing in price number of events kind of advancepurchase discounts and selection Four series enabled the purchaser to see all five companies The fifth offered tour so if someone didnt like particular troupe he or she could omit it Response went overwhelm ingly for the packages that provided all five Russell Lapse Vice president of Rapp and Collins and director of the project calls this one of the most exciting and successful projects Ive ever been involved with see the entertainment world as the last frontier for direct marketing Among dance and entertainment managements generally the results of this survey provide the first exhaustive tests of what works and what doesnt in selling the project They will be widely disseminated and widely studied In the long run they will take some of the financial hazard out of the performing arts 830 96 GIFT To LAST Clara and the childrenvisit Sheila and WillieinTorontoWhite they are there the Great Detective Inspector Alastair Cameron arrests Willie tor embezz lamentWillieistoundguiltyandimprisonadand Clara persuades Sheila to return to Tamarack Esode Repeat LAPIERRE ONE DAY AT TIME 900 STARLOST SOCIETE NATIONAL GEO GRAPHIC Le Descente Du Yukon Ouetre ieunas hommes empruntent la piste que les cherchours dor du Klondike avarant suivie 80 ans plus tot Cette expedition les conduira jus au cercle polaire ALICE 930 QUARTERLY REPORT The lamin is explored In this episode Enormous changes havetaken placeinthis oldestotall Institutions over the last Iew decades and the Impact at these Changes on society as Whalers great muns THE JEFFERSONS 1000 w5 Henry Champ Investigates salety measures tor school buses Jim Reed reveals Ihegamblrngteverin AlbertaHeIen Hutchinson vISIts couple who are model tor all han apped 60 to Repeat 60 mins LO GSANT When Lou is the only Wll ness to neighborhood murder he is mystilred atthewaypolicehandloIhecaseanddiscovers touchy area OI crime Season Premiere 60 35 PARLONS CINEMA 93 THE SWEENEY CITY LIGHTS 1030 ALL IN THE FAMILY Archiekeepsa Sick Edith so busy cooking to his St Patricks Day partythatshedoesntgetthechancetotell him that hard work IS hazardous to her health peat CINEMA Tout Ie Monde Est Beau Tout Ie Monde Est Gentil 1100 80 NEWS 96 CBC NEWS CTV NEWS MONEY TALKS GARY BUCK 1115 NEWS NATIONS BUSINESS 1120 69 NEWS Cast Iron Stoves Tues Wed Sat 106 Thurs Fri 109 130 BENNY HILL MARCUS WELBY MD MOVIEWESTERN The Good Guys And The Bad Guys FAMILY BROWN COUNTRY IN PRIVATE LIFE 140 MOVIE COMEDY Irma Douce 1963 QUESTION PERIOD 1150 MOVIE DRAMA ma Ni cholas and Alexandra 1971 1200 SECOND CITY LAPIERRE MOVIEDRAMAm Strange ve of Martha lvers 1946 INTERNATIONAL CINEMA 1210 9MOVlEDRAMA Gath Hame ering 0fEagles1963 1230 FBI CONVERSATION WITH 130 WITH THIS RING Hamlet SUNDAYSURPRISE WWW9 Days 200 ABC NEWS EB 100HUNTLEY STREET mm 330 MOVIE TVOntano ADVENTUREROMANCE Under the Red Robe 1937 Limitm1 Oimw Hamlet Saturday at 800 satUrday Night at the MOVIes ill FABRIC 81 DRAPERY MILL OUTLET HUGE SELECTION OF °Dress Fabrics °Drapes Upholstery and Drapery by the yard °Sewing Accessories AT REAL SAVINGS 547 Baytield St Barrie north or Georgian Mall