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l2The Barrie Examiner Thursday Sept 30 1976 1977 Mercury still gives you the choice Economical small cars to midsize personal cars to real fullsize family cars And thats quite choice This is the year personality counts nd your Mercury dealer has The Persrnzality Carsi They re his complete line of 977A1erc1ays Spunky Bobcats Economical Comets Debonair Monarchs rsonal C0ugarXR7s Family Cougars Distinguished Marquis Each with its ozcn personality The choice is yours See the car that suits your personality at yourMercury dealer Personality Elegant Distinguished Professional For people who still love their cars fullsize and luxurious Every inch of every Marquis is dedicated to its famous ride and quality engineering Now that major competitor has scaleddown models this is the year to compare Marquis Compare ride luxury and comfort trunk space solidity styling and choice See all the new exciting 1977 Marquis models Theres wide choice including very affordable Marquis Meteor series Be sure to watch Funny Ladystarring Barbra Streisand and James Caan on Saturday October 2nd at 800 on CBC television See the Personality Cars at yourMercury Dealer today One of them is you Intno ducing Mercury The Pers onality Cars One of them is you origar Brougham 4d007 rcrth Dccor Group Mercury Cougar PersonalityBold Strong Aggressive 1977 Mercury Cougar XR7 More than ever its the ultimate midsize personal luxury car It best repre sents the spirit of the 1977 Mercury lineup With mysti que performance and look seldom before so tastefully combined in North American road car Cougars new stylingr is reflection of the kind of personality you are Decisive responsive and on your own in the world Take the wheel of new Cougar XR7 and get the feel of great automobile Youll never forget it Mercury Bobcat Personality Thrifty Frisky Good fun llolnal lillagcr wagon Take your pick from the personality critters in the Bobcat litter The 2loor Sedan sassy Runabouts and big haulin little wagons With new Colours and some super new options like an allglass third door for Runabouts and flipup removable moonroof And all Bobcats like the rest of the Mercury line have new bodyside protective vinyl coating in critical areas to reduCe abrasion from sand and gravel thrown up by the tires LllllItIllIltllllllitllllllllllllllllllllllllltlllllllllllte Announcing THE FORD DURAGUARD SYSTEM Its Quality Reliability and Durability and more Its conipre hensrve anticorrosion measures thorough testing and new no charge Illiniiontli warranty against rust perforation WARRANTY lliiiioiitli unlimited mileage warranty against rust perforation on l977 cars including taxis and police cars This warranty rollects our confidence In the quality durability and anti corioern measures built into every 1977 Ford of Canada car Ask your Mercury dealer for details of this 36month unlimited mileage corrosion perforation warranty on the cars with the quality durability and reliability ol the syslem lllilllliiifi ill If Alllllllllllllllllll rJ lllllllll fillllllrlllllllllllllllltilllllllllllrlllllllllll For the first time ever Cougar features whole pride of new Family Cats 2doors 4doors and wagons too liach Cougar is created in the strong bloodline of the Cougar XRT And features automatic transmission power steering and power front disc brakes as standard equipment of course all of the 1977 Cougars come with the features you expect from Iercuryengineered car See all the new Cougars soon lheyrc off the leash and ready to run One of them is right for you Monarch Special Edition 2DOOY Mercury Monarch Personality Distinctive Debonair Fashionable Whod ever expect such an affordable price in car of such class Its true whats being said about Monarch Trim size classic styling with five passenger roominess and that famous Mercury ride all in one For 1977 there are three Monarch series new Special lidition series with most attractive price tag the distinctive llonarch and the fashionable Monarch Ghia And new 1speed manual overdrive transmission is standard on Monarch and Ghia series crtain items illustrated are optional at additional cost Omahfi REV