Ontario Community Newspapers

Barrie Examiner, 20 Mar 1969, p. 10

The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

The circulation of an advertisement is vital to its success And circulation is people not the number of advertisements printed or antici puted or proiected WNo advertiser can afford expensive gueSsing Positive proof of circulation should he demanded Vague generalities should be discounted Charts formulas and promises are not readers and can lead your advertising off sales target The actual paid circulation figures veri fiedcount of The Barrie EXaminerare available through the reports of the Audit Bureau of Circulations Exactly how many units of yoyuradvertisingorOv delivered into the hands of paying customers How much do they pay to see your adveniSing Where and how is this advertising beingdeliw ered This the typeiof circulation informationrthot helps keep your advertising and advertisinggbudf get aimed inthe right direction No camouflage no offhandclaims luststraight facts and figures Be sure you know what you are buying insiston audited circulations proof when you buy advertise ing Be ABC sure ABC Audited fidCirculation The Father Of Reader Confidence Agcopy ofourlatestjABCiAuditReportisavailable hetlaarrtg Mammary MEMBER THE AUDIT Banana or CICRCULATIONS

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