Ontario Community Newspapers

Barrie Examiner, 17 Apr 1962, p. 13

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Wheel quys Vital Role In Both Work romance that began almost seven decades ago between the American and his automobile shows every sign of growsng stronger with the passing years At first only the adven turous were attracted by the newcomer but it rapidly be came cynosure and has re mained so The automobile has been des cribed in prosaic terms as nothing more than mar velous combination of steel and glass of wire and rubber and fabric But it has inspired al most lyric prose from others who have called it young mans wings and an old mans limbs housewifos magic car pet for shopping and the doc tors motor of mercy Storekeepers depend on it to satisfy customers quickly and with it the sportsman and va cationing family can find new adventure in places far all the Naten path AUTOMOBILE KNITS NATION The automobiles four wheels bring distant parts of the na tion closer together and because of it America has th most extensive system of high ways the world has ever known Whoever has part in mak lng it or selling it or using it or servicing it has an inti mate continuing interest in it Because it is so much part of our lives the automobile has made more money for more people than any other product lnour history It has created millionaires brought prosperity to thousands and has kept millions employed No sin gle product has so rearranged our lives our geography and our mode of living It has been liberotor in many ways Without the inter not combustion engine most vacations would be quite im practical How else can dogs babies adults and their sundry possesions be moved for weekend or long vacation with some orderly confusion to be sure but without worry about train or plane schedules not to mention that carrying full load of passengers does nt add penny to the basic transportatia charges Which is one big reason why some per cent of all pleasure travel is in the family car The automobile likewise has enlarged Americas economic horizons immeasurably The power to go has been the pow er to grow One out of every six businesses is related to the automotive field one job in seven is in highway transpor tation The automobile use more than onetifth of the na tions steel and accounts for major volume of all the rub ber petroleum glass zinc and lead produced Steel plays ieadng part in road construc tion Out of every million doi lsrs of contract construction cost about twomiles in rural areas sometimes as little as onetenth of mile through big cities about 600 tons of steel are used Last year Americans spent more than 57 billion dollars to buy operate and maintain their motor vehicles This is about three times as much as they spent on all other forms oI transportation combined Automobiles and parts ac count for cents of the con sumers dollar another on cents goes for gas and oil Fifty years ago consumers paid less than billion dollars for all types of travel in all but handful of big cities the automobile accounts for 05 per cent of all urban travel and is usually the dom lnnnt form of transportation for persons entering the downtown aea The largcst single use of the average automobile is transport lng workers to and from their jobs accounting for the mush rooming growth of industry and business activity on urban fria ges LIFE WITHOUT CAR Supermarkets could not have thrived without the car the blcnding of urban and rural life would be virtually un known Even though the rate of car growth has slowed slightly the automobile is multiplying faster than man Since 1930 motor vehicles have multiplied five times as rapidly as the nations population The increase for Buyers Market For 1962 Cars The 1992 automobile season now is in full bloom and this year the American automobile manufacturers are offering the prospective buyer the widest choice he has had since the freewheeling days of the early 1000s when an idea workshop and modest financial stake were all that was needed to compete in the car market From small cars to big cars there is dazzling array of se dans hardtops sportstype cars personal cars station wagons and utility vehicles Whether your choice is to let yourself go or you are economy minded there is car to suit your taste your specialized needs or to match your pocketbook The car buyerright1y enough is in the drivers seat The manufacturers have gone to ex treme lengths to suit even the most finicky potential customer KEY WORD IS VALUE Styling is simpler this year dead weight has been cut from cars and the key words are functionalism technical and mechanical advances and vat lie with capital Withal there are some swank touches too for the bucket seat brigade shows no sign of disap pearing and there is solid evilt dence that the carbuying pub lic wants its economy car trim med with mink There is good news on the price front too For the tiiird year in row the industry is holding prices Dont be misled if the sticker or list price is higher than last year for in 1962 the heater which is essential to 99 per cent of buyers is for the most part no longer an optional extra but an integral part of the factoryinstalled equipment The 1062 lines comprise more than 300 different sizes kinds and shapes under no less than 30 nameplates New for 1062 is new dimension the socslled mediumAsized car The silhou ettes are smoother and crisper the color tones are muted TAILORMADE MODELS Todays concept is for mass produced cars but tailormade models The buyer can add va riety by fitting regular produc tion options to the basic vehicle In sense the buyer can within reasonable limits design his own car And with the touch of spring in the air several glamour mod els that were held back tr take advantage of the lure of the open road sanslsnowdrifts and ice are gust coming off the assembly lines Handinhsnd with the almost complete spectrurr of cars is the stronger than ever emphasis on quality control This is one rea son why it ik taking little longer to get delivery for cars are getting more tender loving arc thcscdays and itais show ing up in the finished product This is also theigeason that the manufacturch are guaranteeing their cars foronp year or 12000 miles whichever comes first Formerly the new car warranty was 90 days or 4000 miles Value is obviously the keynote as auto makers strive to make oars more competitive than ever with the other items and services that seek the consum ers dollars Neither horsepower styling size diversity luxury or econ omy alone seems capable of do ing the trick It is behaved some solid combination of those things holds the key to winning the new car buyer and the industry is pulling out all stops to whet his appetite for the 1962 models CUSTOMERS CHOICE All of this boils down to the fact that the customer can pick and choose options at will If he wants power all he has to do is mention it and its available If he wants basic transportation there are several models from which to select Engineering and design innolt vations share the spotlight with styling for along with pleasing lines the public demands and the industry is supplying cars of sensible size and price that are mechanically able to per form nimbly in traffic as well as on the open road With upwards of 300 models to choose from the biggest ques tion seems to be now how many cars will be sold as what cars will sell It is the auto makers contention that there is no long er Just one right size car for market as diverse as exists in this country so they are after ing something for everybody Steel Qualities Being Advanced Thanks to the ingenuity of metallurgists engineers and re searchers the unique qualities of steel are being advanced and refined to do more and more jobs in automotive pra duchon with consequent re duction in cost of car owner ship because of increased dur ability and reliability Auto experts stress that only steel provides the combination of strength and formahiiity es sentiai to massproduced car bodies Steels coated with ceramic or plastic are certain to find increasing use as the trend toward lighter and more econ omical to operate vmicles con tinues Ceramic coated steel mufflers are already in use on several current models Stainless steels unique qual ities seem certain to make it key automotive metal of the future PLANE MORE FLIGHTS LOS ANGELES AP The US National Aeronautics and Space Administration is plan ning at least 35 more flights for the X15rocket plane in the next two years from Edwards Air Force Base 75 miles north of here The plane is expected to attain altitudes of 100 miles at maximum speeds of 4000 miles an hour An rns aurorioans plays big part in our work and play lives Buying car is fam motor vehicles has been 150 per cent the population has risen 30 per cent By 1916 motor vehicles are expected to show an increase still twice as high as the pop ulation rise The forecast for 1970 is car registration close to 114000000 or gain of 54 per Play lly responsible since it is the second largest investment family makes alter of course its home cent over present totals and an estimated population of 215000 000 rise of 27 per cent Without the automobile llll world would be lot poorer it has no rival when it comes to taking you where you want Io go and when you want to go Nearly 300 Different Models Available To Car Purchasers The industry that mode mass production and standardization of parts way of life in this country is now engaged in the paradoxical business of putting out cars that are in real sense one ofnkind For in addition to offering nearly 300 models in the 1962 auto line the American auto industry provides so many op tions choices of paint color interior decor accessories en gines transmissions power ac cessories and other equipment that it is literally possible for one of the big makers to produce million cars without having any two exactly aike As result the greatest flowering of personal cars ve hicles made tothe individual taste oi the buyer is evident in the new cars now on the roads And apparently the trend toward individuality ls continu ing Last year there were only 260 different models While there are only three basic body styles sedan convertible and station wagon there are many subtypes within those three basic catc gories There are for instance two and four door models av ailable in each type and there are such things as hardtop convertible compromise bet ween the sedan and the con vertible Automatic transmission available on every American automobile and for while looked like it would shoulder the older standard transmission right out of the market Auto Body Called Wonderlul Ilnnor The strength of its steel frame and skin makes todays autom0lt bile wonderful piece of armor points out Dwight McCrack en who heads Liberty Mutual Insurance Companys loss pre veation department In mishap Mr McCracken said the driver and passengers have much better chance if they stay within the strong steel body The best way to assure this he continued in to install and use seat belts Installation of the belts has been greatly simplified by an chor devices all car makers are installing this year BUCKE SETS Bucketseats give sports car flair to roomy comfort able 1902 Canadianbuilt cars ENQUIRE NOW as to the advantages raisins CAR BARRIE DRIVEACAR 10 Dunlop PAVE6474 isi But there has been resur gencc of the stick particul arly among sports car enthus lasts many of whom are able to indulge in their car passion for bucket seats qurASpetEtl gear boxes tachometer and other personalized paraphernalia in car that also has the room and comfort of family vehicle Buyers also have choices be tween headrests or no head rests one of several types of radio or none at all stable of different horsepower engines air conditioning Power windows or the old hand cranked type seat belts or none and on and on lffi FIRST PLASTIC Celluloid the first plastic was known as Parkesina when first produced in Britain in 1065 Rom CANCER cum NEW YORK AP Tim American Cancer Society says one out of every three persons stricken with cancer is being cured compared with one out at seven years ago However the society said in its annual report Sunday that mien new 14 rm manna zmlmza TUESDAY APRIL 11 we progress is made 1000000 per sons in the US may die of the disease during the 1960s PRODUCTION UP three per cent communique MOSCOW APlThe Soviet from the central statistics board Union says it has exceeded its said this was ninepercent in industrlsl production plans for crease over output for the some the first quarter at 1962 by period last year Try An Examiner Want Ad PHONE PA Infill Keep Your Car Looking Like New Let us keep your car sparkling clean drive in to our minute car wash today and experience new way of cleaning your car to bring out its full glamour You will agree that your car was never as clean inside and out on MINUTE WASH CORNER ANNE DUNlOP STS by Alekander Parkes usom Carorts Add to the value and beauty of your home protect the investment in your automobile add PrecisionBuilt carport to your home We offer very wide range of carport da signs or we can originate design to blend with your home preconstructed for quick assembly and economy The illustration shows 14 22 which can be erected for as little as 48 ANNE 57 TALLPLANING ERECTED 29 PRECISIONBUILT GARAGES Your home and ganage should blend and with our flexible Precisionth system you can choose design that will look as though customdesigned for you alone or you can easily change our basic designs to suit your own requirements it PA 60902

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