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JOHN GORSKITOOL AND DIE MAKER WORKS 0N DUTCH OVEN DIE sesame imitate were kfiitifllmflr renaissance lkflsamunm Maw to ficttttint TO 3313th West Bend Is Having One Of Its Best Years By hlclEERSON West Bend at Canada Limited hos bcen experiencing one oi its best years but 1965 will be evcn better Oliicials say that production oi outboard motors one at the companys basic lines will be increased by 50 per cent The output oi housewara will go up by 60 per cent Enterson resident manager is pleased by these plainied developments but he is not surprised Progress based on product performance and satisfied customers has been the rule rather than the excep tion at this lastmoving iirm HERE SEVEN YEARS West Bend subsidiary at United States firm has been es tablished tor only seven years in Barrie in this comparatively hrici period it has progressed lrom ll man plant indented premises to stall at 144 work ing in sprawling modern building with 61000 squara icet oi floor space Originally the building had 12200 ieet oi floor space but three wings were added between 1050 and 1052 to bring the struc ture to its present capsci the oiling is another addition slated to start within the next two years The Barrio plant developed from an ldea in tha minds oi the ownch oi the us plant more than so years ago They hoped yitofuvdn new in dustry to help keep the town oi Wcst Bend near Milwaukee Wisconsin thriving and prosper hus They reached decision to produce cookware irom metal once considered more precious than gold The metal was alum inum The company was the West Bend Aluminum Co the name oi which was changed 100 to The West Bend Company intall the company began operations in barn like $050 month building 35 es northwest at Milwaukee Then too and hall oi aluminum on dared in that year ior use in making the companys first pro duct would be less than an hours supply ior the battery oi giant mechanical and hydraulic pressu in use today MAJOR ADDITIONS Seven major additions have been made to the first iactary Two additional production itics have been acquired one Hartford Wisconsin jand the other on John St Esme oth Olflcials ward to Canada and they car ried out careiul investigation as to suitability of location for plant availability at markets vital transportation tacti lbe opnside picked it asan ideal place or ornr first and only Canadia plant As Emberson recall ed Ba alias evarythinglilest Bend wanted proximity to main markets excellent trans porta onagood climate or in dustry and fine testingiactlrties in Kcmpeolelt Bay ior the com panysontboard motors 30051 CITY It is worth noting that excels tives oi other industriesvnlready established in Barrie belore the arrival 01 West Bend were mong the citys best boosters They had nothing but praise or their close and warm relat on with civic officials and iorthe general attitude of the people at large to dew industry MrErobaraon plant manager who received his training with th parent company piloted ill one oi these lines can almost wax lyrical however when he speaks ol the Tattoo mated line lociudi ry pans and hakewarc reraity the com pany can produce enough at this particular product to meet demand its fantastic hlr hoeckcr says And no wonder it you try eggs or bake spake they do not stick in the pan And the eggs donot need grease to stop them from caking gainstthe metal swish oi cloth and the pan is clean and ready ior another trying or bak log job KEY MEN apart mm the three key men trom the US the personnel is made up largely oi Canadians most at them irom Barrie lhe workers in the big plant have been hired and trained here many or highly skilled tasks Turnover in stall ls surprisingly ON HIS FIRST DAY oi the job Bill Dime give apow icative oi satisiactory gt ot employmcoL The employees are represent ed by amino ior bargaining purposes and they have their ndspory groups close it on is maintained wrlh management at all levels While some parts are import ed irom the parent ilrm in the US an increasing percentage is being madcin the Barrie plant Furthermore many Canadian plants including Plastorner and Midland lirm are supplying Items such as plastic handles PRDDUCIIQN Production oi outboard motors is increasing rapidly The run tors are entirely assembled in the Barrie plant and distributed ior sale in all parts oiCanada England and Australia Com monwealth erercntial tarliis have been big help in estab lishing the West bend lines overseas The company is manufactur ing number of models under its own label ranging tram tha tbreeanda halt hp motor to the rugged 80 hp giant ior big Also produced are sten cil lines ior other compani The housewnrc producti takes up considerable space in the plant During tour last week both man and girls era doingevariousvsssembly lll jobs in fashioning fry Pans taastersraod ordin ary pots which make up the extensive inventory of items carricd to meet demands at retailers and wholesalers gt The company work through salesmen sta and in majorcentres ironLeosst to coast Thesemcn make con tacts with customers and ar range everything train new Vders to sales campaigns World Popularity 1135000000 UNITED NATIONS AP Witlt the birth rate up again andthe death rate shrinking the worlds population reached 1135 000 in mid1962 andls growtng by almost Year 0n the basis oi these figures the 1963 United ions Demographic Yearbook issued Sunday it laestimated the present population oi the world aighborho 1350 0003 Communist Chinanow has within its bordersat least 70 pg per cent oLthe worlds inhabi months staitWas ma construction otthe present plant ndtha size of the stali rnmas tBendschtei lines are in ousewaro field It ahfiFthPyaarbookzsbm itquotes only semiotticial tig ures of 570 to 600000000 in 1950 Some experts have reckoned that mainland China now has more than 700000 Canada had populationot 10Zi7000at the endoi Jugs ions latestt th st reau Tokyo still is con ered the 05 largest city in tho world with ular price range tRoecker housewaro who maintains tamt in every 8613000 in DCloh 362 tlguroior the live boroughs oi Newyork City proper is 70 000 intlia ADnL 1000 on AVEMBEltsON asstnsm or Manager Reacting it dealer in Kentucky or 111 is called Mr VEmherson nhis way either by train or car From early lanuaryto July he was onthe road keeping contact by wire letter or telephone His service work started short ly alterbe joined West Bend in 1936 and continued lot 10 months aiterhe was married intlm lo sense he enjoyed protracted honeymoon but he and his bride were pleased it travels were ended to pe him to enter engineering work and laterthe production field or the industry his Emberson said he is very happy with his Barrie assign ment Hetound it gratiiying to geton theground floorof new venture and watchlt grow through the In Barrie he iound touch home The ter rain is much the some as that at West Bend Wisconsin and the two cities arc unilar lbapeopie here are udr the same in out dokas gr Millle st of the United States Mr Emberson is now well esteflished in Barrie He is er boat motor float coal at rainh Beginning Career Embersod resident manager ol the West Bend of Canada Ltd plant at Barrie is no iongcra travelling man but he can vividly recall the day when hewaa During his years as service representative at the parent companysat West Bend Wiscon sin his territory wasthe entire United States lie was on call the colonic lines and Marth rah manager ior outboard motois Both attended the University at Wisconsin Mr fibecltergradu sting with degree in busihass administration Both are married and have families Mr Roecker speaks in subdued hut enthusiastic tof about the future oi West Ben He raters to boost turn at business as inice increase but he looks largely to the in ture as most sales managers do 60 per cent in production ware tinesto keep pace the demands tar He has on lines and abroad and so far there appears lobe no ceiling on po tential markets Flag Agreement Disappomhngt To Thompson DEER or aAniur tualiy agreed compromise straight vote will be the find solution at the marathon lag debate thatlhas raged intiie House oivCommonsior today Robert Thompson national 59 cial Credit party leader has predicted temperament and neon otthe Chamber at Commerce He is also active annuity ventures vBoth haand Mrs Emheison are happy tn be settioddown again They have two daughters Karen and Kristin shidcntnt Barri central Ccl leglate wherelast car shows No father key oxecutt the plant are Rhee sales manager at housewara