The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

Exciting limes in 1951 latest Models Dealer Showrooms exlension of in the 125 horsepower engine has More power an the Powerglide transmission option and Power Brakes to all models and greater emphasis on the low flowing beauty of GM body design reduction in the diameter attach exciting ment holes at each end cast al are few of the many changes to be seen in the 1951 Chevrolet The latest models now on dis play at dealer showrooms across the country benefit as well from rcstyled colorkeyed interiors wider choice of rich exterior col ors and chassis improvements to assure quieter operation with in creased performance Givenspccial prominence in the presentation is the Bel Air Series which Chevrolet pioneered so suc cessfully as luxury line year ago An eightpassenger station wagon brings to five the number of Bel Air body types Anothcr departure in the lineup of 13 passenger car models is the introdtlctlon of utility sedan in the OneFifty or lowest priced serics This body replacing the former business coupe offers an amazing 54 cubic feet of storage space Again in 1954 Chcvrolcls will be powered by choice of two en gines each more powerful and re sponsivc than its 1953 counterpart The 115 horsepower Blue Flame engine is uscd in conventional shift models All engine of 125 hotscpowur is teamed with an im proved Powcrglid automatic trans mission now avai able on all mod els including the sedan delivery Other chassis advancements cover improvements in the clutch of the conventionalshift models giving lighter pedal action and longer quieter muffler Expanding its list of firsts in its price field which last year was headed by optional powcr steer ing Chevrolet offers package option of electric front window and seat controls Previously found only in the most expensive makes this convenience provides passen ger comfort through fingertip con trol The 1954 Chevrolets have long cr lower fleeter appearance The front bumper has been curved for ward at both sides around the fenders to give lower more mas sive effect Ilhe grille bumper guards parking lamps and hood ornamentation have been lede signed to conform with the new motif Althougththc general styl ing of the individual series pro files rcmains much the same de sign touches at the rear recm phasizc the distinction of the Chevrolet line Of prime interest are the two tone interiors of all models Styl ists have taken full advantage of new fabrics to combine eyeappeal and practicability Many of the interior colors are new such as the ivory and tur quoise and beige and tan partner ships Customers now have the widest possible choice of color com binations from which to choose The Powerglide automatic trans mission now in service on more than 1500000 Oherolets in the Un ited States and Canada is con tained with modifications for im proved trallfictpassing ability The new 125 horsepower engine With which Powcrglide is teamed will appreciably boost performance particularly in the higher speed ranges when emergency power may be required for passing or hill climbing The power plant in the Power glide option has 235 cubic inch displacement and uses the time proven valveinhead cylinder principle with 125 horsepower available at 3800 revolutions per minute An innovation is the in stallation of highlift cams and im provement in valve mechanism to make possible freer intake of combustion mixtures and more complete gases The result is increased breathing efficiency at the com pression ratio of 75 to Improvements in the new heavy duty valve mechanisms were adopted not only to conform vwith the higher cam lifts butto make all parts stronger and more dur able Hydraulic valve lifiters have been redesigned for more reliable opération composite camshaft drive gear having an aluminum al loy ring synthetic rubber in sulator and cast alloy iron hub re places the balkelite and fabric gear with steel hub XCR alloy steel is utilized for exhaust valves for greater strength at high temper atures and resistance to scaling and pitting new cast alloy iron camsh FACTS ABOUT GREAT mouser moron veulcre The automotive industry of Can ada comprises four companies pro ducing both passenger cars and trucks two companies producing passengers cars only and four com panies engaged exclusively in the production of trucks or buses There are of course number of com panieswhich import complete ve hicles from the United States the United Kingdomand elsewhere and which maintain some type of dis tribution facilities in this country The motor industry ranks high in importance in the Canadian ec onomy Among manufacturing in dustries it is second only to pulp and paper as an employer of people and in total wages and salaries paid The total value offits products in 1952 including both Vehicles and parts exceeded $707000000 The output of the industry over this years has made possible in Can cars and commercial vehicles re presenting an investment by their owners of more than billion dol greater rigidity and strength at higher speeds More strength too is built into valverocker shafts by loy iron distributor drive gear re places the former steel type to re duce wear on the camshaft Another mechanical improve ment in the Blue Flame 125 horsepower engine is an improved automatic choke to prevent stall ingfollowing cold slants To allow for heavy acceleration demands during warmup the thermostatic spring in the automatic choke has been stiffened and the vacuum piston increased in diameter The Bluo Flame 115 engine re placement is 235 cubic inches with the engine reaching new 115 horsepower at 3600 rpms Com pression ratio is 75 to Better economy and smoother quieter operation are characcristics of this powerful engine 1954 CADILLAC SERIES 60 SPECIAL FLEET WOOD SEDANExceptionally lowlying length and sumptuously fitted interiors distinguish the futuretrends Panoramic windshield new front and rear end designs new low length of body lines and increased interior roomincss are out Oldsmobile rfor 1951 which is ldescribed as the car of tomor iow goes on display here today The new Oldsmobile Rockrls arc la full three inches lower than ltheir predecessors without sacri lficing ground clearance Thcy fca ure such sweeping changes as an all new body by Fisher new wide wraparound panoramic windshield new sweepcut fender and door design and many other styling innovations The new Rocket engine is MANY FACTORIES OWE EXISTENCE MOTOR INDUSTRY The motor industry has been H4 quieter operation shif modcls alion and greater mission for accomplished by pares expulsion of exhaust adaa highway transporation system equalled or excelled only in the United States There are on the roads of Canadamore than 3000000 Pistons arc of the same light weight type familiar in the 1953 engines but the piston pins in 1954 have been offset contributing to under all con ditions Smoother acceleration is provid cdby carburetor change to af ford better balance in fuel mix ture The powerjot carburetor has new double stcpvtyipc power valve in 1951 for smoother power pickup The new clutch assembly which Chevrolet has engineered for gear has smoother oper rcliabilily In the previous dcsign the pressure plate was driven from the clutch cover by three lugs engineering ofithc part are spaced spring steel straps are riveted to the cover as sembly and bolted to the pressure With the re the lugs three equally straps The replaced by plate Since the binding of the slots is now eliminated the pum sure plate always makes full pressure contact with the driven plate for transfer of torque to the drive train Also in conventional gearshift models changes have been incor porated in the synchromesh trans increascd durability and quietness This effect has been redesigning the twosynchronizcrs substituting the single bearing with two new needlentyrpe pilot bearings on the mainshaft and reducing the dia metér of the main shaft All gears arenow shotpccned aftcr harden ing ahd necdle bearings have been introduced on the counter gear shift The new 30inch muffler com with the earlier 18inch length on closed body models Three resonant chambers increase the range of vibration damping and minimize body resonance Besides improved silencing the new muf fler reduces back pressure fur ther aiding engine efficiency SWEDISH Surrvnnns Swedens shipyards now have an annual capacity of 400000 gross tons compared with 50000 in 1920 gapeglgnedforithat lower longer 31inmodernatltomotive styling the new Chevro lcts meet other high standards besides eye appeal The1954 series have more power bet ter performance and chassis improvements that will substantially increase the pleasure and con venience of motoring For 1954 total of 13 I954 Chetroll Bel Air Fouroer Sedan 1954 Cadillac 60 Special Flectwood Sedan Dramatic new styling and ncwchassis and sus pension cnginccring make the 1954 Cadillac major automotive advance establishing important Families OF Modest Income Taxes Take More Employees Get In 1952 alone the Canadian auto mobile industry collected for the The survey proved that 31 of EOVémment grand 10181 Of $133 cach 100 passcnger automobnes in l5000001n excise and sales taxes im Canada are owned by households posed upon the purchasers of veh in which the principal wage earner 10195 501d in Canada That was has an annual income of less than 56500000 more than the automo $t000 Sixtydive in each 100 car bile manufacturers paid in wages owning families in Canadahave and salaries 10 their 35000 Cm wcekly pay cheque chief wage Ployees earner of $60 or less To illustrate how taxes on motor cars have increased by leaps and The inst 95 0f Cour bounds the combined exciscand the WlabllV Of used cars the sales tax on an average fourdoor lower price ranges for those Wh sedan in 1939 was $61 Today it is cannot afford new cars The autn $362 or just about Six times as mobile business is perhaps the much as in 1939 most democratic institution in the people Sometimes ask Can the commercal world EVen the automobile industry meet foreign Wfngsmr hgh SChOOI Whose competition without the advant main source of income comes from ages of the present tariff regula mowing the neighbors lawn can tions scrape up $50 or $100 for jalopy Price is no serious obstacle to the ownershipof an automobile and it is indeed credit to the industry that its products are so sturdlly built that they continue to give good service after many years of use With respect to US competition the answer is unequivocally No Without the tariff the Canadian producers could not possibly com pete with United States manu truck in the Canadian economy was demonstrated rather convincj ingly at the time of the railway strike in 1950 But every day in At the time the survey was tak en in each 10 cars on the roads of Canada were models built since the end of World War II and four in ten were ten years oldor older Thus there were almost 900000 cars at least 10 years old and of this number 315000 had been built prior to 1938 The passenger car and the motor truck have been boon to the farmer not only in lightening his tasks but in expanding his social world Seven in 10 farm house holds of Canada oWn at least one passenger car and 31 in each 100 farms have at least one truck every part of our country motor truck is doing superb job of moving the nations goods In 1915 when records were kept for the first time there were only 533 trucks in all Canada In1952 there were more than three quarters of million of them farmer produces is shipped to market by truck Trucks deliver 90 per cent of all the milk They haul 60 per cent of all cattle and per cent of all hogs In Ontario The impitance of the motor moved by truck body models are available in three series of cars The P0werglide automatic transmission teamed with new 125horsepower engine is now optionalon all cars Another outstanding devel opment also available as an option in all series is Power Steering Above is pictured the Bel Air fourdoor sedan look soprized 117 cars in 1904 Same Hour 1952 The first automoblies produced in Canada were assembled in 1904 The first motor car company assembled only117 automobiles in its first year of operation just obOut as many as the Canadian automotive industry produced ina single hour in 1952 The industry has grown and pros pered because it has met the needs of virlle progressive people bent upon going places geographically and economically In land where great distances seemed an obstacle to national advancement the motor Vehicle has supplemented the rail way and athe watenway in Opening new territories for development in speeding the nations commerce and he movement of people and in could not have been forged by any other means land buildings livestock in the industry of this country is not yet 50 years of age Prior toivl904 the only motor cars seen in our country were the socalled horseless carriages imported from boys used to run beside them shouting Get horse No one dreamed that the horseless carriage forming transpootation links which implements andx tire agricultural The Canadianautomotwe industry theUnited States and rude small grander 3th 1the Vtotalavalue 4714111l tinent lotsa sum inCidemallY that is liar would revolutionize lifeon this con YOU MUST SE in AT rueMoroa snow See Dunlop Tires displayed like you Have never seen them display ed before ear 29 MAPLE AVENUE TSTONES PHONE 3922 Ln4gt$¢a at imw1nuzu the 95pcr centlof all farm produce is 111th service lfacturcrs and the reason is solely More than half of everything the UNUSUAL DISPLAY one of volume In 1952 the kcts Production Canadianproduch motor iclcs generally speaking are about 70 per cent Canadian in material The industry considers this highly satisfactory figure and one which cannot be increased to any great extent for and labor content the time being The chief reason why it cannot be increased substantially is that certain materials simply are not manufactured or grown or mined Examples are rubber in Canada tin and cotton Some farmsteads in Sweden have standing With improved steering braking handling and riding qualities the new Cadillac delivers even greater smoothness and responsive ness from its high compression V8 engine Canadian produced 432000 cars and trucks for the domestic and export mar the United Slateswas 5555000 Because the volumd in the US is 13 times that in Canada unit Costs of production are substantially lower in industry vch responsible in large part for the creation or expansion of several other important secondary in dustries in Canada Our needs for certain types of 51ch have led to the establishment of facilities and processes for the production of such steel which thus becomes available as well to manufacturers of many other commodities It is not improbable that there would have been no cxtcnsivc coppcr tolling mills in this country had it not been for the demands of the automotive manufacturers Many ifactorics great and small through lout Canada owe their existence very largely to the motor vehicle producers AGE OFiEARIH All scientific cvidcnce collected so far indicates the earth is be tween two and three billion years old dmfi CEMENT OUTPUT INCREASES Canadian output of Portland cement in the first half of 1953 was 21 per cent higher than the first half of 1952 TRAILERSJPOPULAR More than 15000 trailers are ex occupicd the same sites for 10 or pected to Havel over New South 15 centuries ERNIE THOMPSON Wales roads before 1953 ends CHEVROLET still the leader Leader in sales sin value and in economy See the new 1954 Chevrolet at rthe Barrie Motor Show on April 23 and 24 JERRY COUGHLIN mm lCall Oldsmobile Car of lomorrow Rockets Feature Sweeping Changes bigger up in horsepower from 165 to 185 except for the 88 Series which has 170 horsepower and up in compression ratio from to to 825 to Engine displacement is increased from 303 to 324 cu in and the entire car is cngincercd so that the increased power is us able power power that the driver can put to use in the med ium and low speed ranges in ordinary everyday drivlng situalt MODS Many of the new styling features were inspired by the General Mots gors experimental dream cars par iticularly the Oldsmobile Starflre iAll models in the 88 and Super 80 Series are not only three inches lower but are two inches longer and thls of course gives the cars the new long lowlevel silhouette The panoramic windshield and swcepcut door and fender treat mentare outstanding styling fea turns and contribute much to Oldsmobilcs new Sports car look even inithe conventional two door and fourdoor models Icnd ers front and rear are higher almost 10ch with the hood in front and with the rear deck in back Among the other significant ad vancements is new cowl vcnt llator which extends the width of the hood and makes possible compact more efficient heater and defroster unit handsome new Oldsmobile world emblem is lo cated front and rear New chrome treatnfcnt on the side new bullet shapcd parking lights and an in crease in total glass area are other prominent design and functional features Inside too the 1954 Oldsmobilcs are all new New fabrics new colors new combinations of leath er and cloth highlight the most luxurious interiors in Oldsmobile history Even the instrument panel is redesigned to harmonize with the sweep of the new wind shield The front door has been recessed to accommodate the wraparound windshield making for easy entrance or exit Interior band room leg room and seat room have not been sacrificed de play Dangerfield Motors Limited your Chev or Show and thelsalesrnen pictured here THE WEDNESDAY APRIL 21 195415 spite tltr new lower overall design In ureter to achieve the lower ichassis the Oidsmoblle frame has been redesigned the HydraMatic transmission has been rotated 22 degrees counterclockwise for clearance and the rear suspension has been altered The semielliptic leaf springs formerly mounted diagonally rrcx now parallel and have been mund cluser to the whetls for easier softer riding The engine illsplflcrmcnt has been increased by increasing the bore fzom 334 inches to 373 inches The grcatcr displaCcmenl together with an increase in compression ratio results in high torque par ticularly at low speeds making possible the use of lowrr axle ratios for better gasoline economy Additional gasoline can be carried in the larger 1623 Imp gallon fuel tank In recent series of tests at the Indianapolis Speedway and at Monarch Pass in the Colorado Rockies the new Rocket cnginc lived up to engineering expecta tions by proving its greater pcr formancc and increased economy Ina 10000mile economy run at constant highway speed at Indian apolis the new Rocket engine used 10 per cent less gasoline than 1053 Oldsmobile engine Over an uphill run at Monarch Pass the 54 Rocket engine test car easily out dlstanced stock 1953 Olds 88 Both engines were mounted ill 1053 Oldsmobile fourdoor sedans To make Oldsmobilc lineup of power features complete the 1954 models will offer fourway power seats as an optional feature New PedalEase power brakes also op tional have been improved by providing an cxtra reserve for sev eral power stops even when the engine is not running Safcty power steering Oldsmobile air conditioning and the automatic headlight dimmer AutronicEye have all been improved for 1054 Oldsmoiblc models Oldsmobile will present clevcn models in three series for 1954 The sensational new Super 88 models will include twodoor and fourdoor sedan Holiday Coupe and convertible The popular 88 Series will feature new model this year the Holiday hard top coupe along with the twodoor and fourdoor sedan In the luxur ious 98 Series which will be available in early February arc the fourdoor sedan the DeLuxc Holiday coupe the Holiday coupe and Starfire special and ultra glamorous convertible coupe rolet Oldsmobile Cadillac dealer will be participating in Barries annual Mot will be your hoists at the Dangerfield dis