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iitsgwkf Pontiac tire big car with th low price tag introduces 31 dis tinctive models for 194 with new smartset body stylings and en gineering advances that make it masterpiece of design The 1954 models now on view in dealer showrooms across the country offer specific advantages in engine efficiency along with improvements in transmission steering and brakes that result in matchless easy handling and un paralleled safety of operation Added to its five popular series of automobiles Pathfinder Path finder Deluxe Laurentian Chief tain Special is sixth and en tirely new series the Star Chief On sweeping 124inch wheelbaso the cightcylindcr Star Chief has an overall length of 2137 inches 11 inches longer than the 195 Chieftains which have 122inch wheelbase Power Brakes one of the most important safety Jenturcs ever of fered by Pontiac have been made available as an optional feature on all 195 models The Pontiac Power Brake is sclfcontained hydraulic vacuum braking device utilizing intake manifold vacuum and atmospheric pressure for its power In the new models the brake pedal is neatly suspended tfrom the staring column No more pressure is required for the amazing new Power Brake than the driver normally exerts on the accelerator Another outstanding feature now obtainable as an option on all Pontiac models is Power Steering Pontiacs Power Steering corn bincs recirculating ballnut steer ing gear and hydraulic booster which goes to work the moment small amount of pressure is ap plied to the steering wheel In parking sharp turns and when the driver needs to turn the wheel from stationary position Power Steering eliminates as much as 80 per cent of the steering effort With the new airconditioningr system highlyefficient econ omypriced unit that quickly re duces inside car temperature Pont iac drivers can adapt the climate inside the car to their exact re quirements most compact and efficient unit it fits into its posi tion forward of the instrument panel leaving the passenger com partment and trunk free of cum bersome equipment Cooled air controlled from the dash can be delivered through three outlets in the instrument panel Stale air inside the car is not recirculated but is replaced with fresh outside air The new airconditioning system is available as an option on Star Chief models New electrical controls reem phasizing the importance Pontiac attaches toconvenience have been developed for the 1954 models As an option in the Pathfinder De luxe and Laurentian series motor ists may obtain electric frontdoor window lifts operated simply by pushbutton and an electric front seatcontrol which provides effort less seat adjustment and better vision for the driver In the Star Chief and Chieftain models the new Pontiac Comfort Control front seat adjustment per mits fingertip control of the seat forward or backward up or down The mechanical Comfort Control seat can be set in no fewer than 360 different seat positions Electric window lifts are offered as separate option in the Star Chief and Chieftain series Inside and outside Pontiac is more distinctively beautiful than ever There is massive new rad iator grille fitting companion for the new bulletshaped bumper guards The bumper wraps around the front giving greater fender protection and adding to Pontiacs low sweeping lines Many of the new models have spearlike chrome molding which sweeps ifromthe front and dips gracefully to form the gravel guard Thc graceful Silver Streak ex terior styling is enhanced by an adroit Selection of interior color combinations Fabrics range all the way from handbuffed top grain leather available in certain StarChief models to the long wearing and easily cleaned nylons and vinyls of the Pathfinder series The instrument panel matches the exterior body color in custom models and those in Star Chief and Chieftain Deluxe medels har monize with interiors Laurentian and Pathfinder Deluxe instrument 2PblfiaC illitlrodtkes1954Star Chief Pontiac takes its place beside thc biggest most impressive cars on the road with the introduction of the 1954 StarChief pictured above With 124inch wheelbase and an overall length of 2137 inches the Star Chief is eleven inches longer than the longest of Pontiacs other 1954 models are Star Chief Chieftain Deluxe Chieftain rs lpcr hour in the 53 Powerglide present popularity Pontiac Big Car Brill low Price Has it Distinctive Models 1954 antls uurs hagmonize with interior Pathfinder ssries lnstru nrcnt panels are black and grey Pontiac has an outstanding power story to tell in 1954 The Pontiac Six long famous for its pep nonomy and dependability will deliver still finer performance wth the compression ratio step pcd up to new high of 725 to with SynchroMesn and to with Automatic Transmission An other Pontiac first aluminum dipped valves promises to more than double valve life greatly lmprbved distributor less susceptible to effects of mois ture and dirt will increase spark plug life and improve engine per formance in gencrzg in addition he Pontiac Six crs automatic allweather temperature control an automatic choke 100 per cent full pressure metered flow lubri cation fullflow builtin permanent oll cleaner rifledrilled connecting rods and the Scotch Mist mani fold Pontiac exclusive With the adoption of new car buretor and intake manifold the 1954 Pontiac Eight delivers 127 horsrpowcr with automatic trans mission The compression ratio is 77 to with HydraMillie com pared with 68 in 1953 Because of the new carburetor the engines breathing ability is improved giv ing mhxlmum mileage from each drop of gasoline Pontiac alone offers choice of two fully automatic transmissions as well as improved SynchroMcsh standard transmission For 1954 Powerglide available in the Path finder Series as well as in the Pathfi dcr Deluxe and Laurentian series has been even further im proved to give drivers new more positive acceleration safer passing ability irr traffic and silent oil smooth cruising Passing accelera tion is now available up to 47 miles per hour instead of only 40 miles On all other series there is the matchless driving case of Dual Range HydraMatic Drive which gives the driver two separate power ranges one for traffic the other for cruising For motorists who prefer con ventional gear shift models Pont iacs famous SynchroMesh Trans mission has been greatly improved for 1954 to give an extra big bonus of quietness and dependability And all Pathfinders and Lauren tians have been equipped with new 30inch muffler 12 inches longer than the old one and with three instead of two sounddead ening chambers This means significant reduction of back prcssure for greater engine effi ciency plus softer quieter en gine tone at all speeds Pontiac for 1954 utilizes every practicable means of excluding an noying vibrations and road noises One additional feature is the new lydesigned body mount insulators on Chieftain and Star Chief mod els which fully separate and cush ion the body from the frame by means of amolded rubber insulat or assembly This together with mounting location revisions helps make them the quietest smooth estriding Pontiacs ever built New PlaySociely ISpringThaw In Seventh Week On the verge of establishing new record in Canadian theatre history the New Play Societys seventh consecutive version of its unique annual musical revue Spring Thaw enters on its sixth week of performances at the Royal Ontario Museum Theatre in Tor onto on Monday April 19 The Show which aims art show ingthe funny side of things Can adian in original songs skits dancing and music has been play ing to capacity audiences since March 15th Continuing at its rate it will shortly break the alltime long run record for Canadian produc tions anywhere The record five weeks and two days was established by an ear lier version of the same show in 1951 lhi the past seven years the revue has become popular springtime tradition in and around Toronto and something of phen omenon on the Canadian theatre scene It serves as the only annual outlet for native professional tal was mu ll THE New look for Popular scale model of two new 23000 tonstrcamlined ships now on or der by the Canadian Pacific Steam ships for tronsAtlantic service is chown above making realistic trial run in British tank The 21 knot liners with raklsh lines and echelou decks will bring new look to Canadas LOGOmile in land portion of the transArtlantic route when they go into service in 1956 and 1957 structing the second ship whs let in Great Britainrecently by MacDonald of Montreal managing director of Canadian Pacific Steramslhips to VickersAnmotrongs Limited while the first wlhich will be named Empress of Britain has been under construction since last fall by Fairfrields Limited Special ly designed for the CanadaUnited Kingdom service the liners will have accommodation for 900 tour ist passengers and 1450 first class passengers as well as 380650cubic feet of cargo space The sister ships will be 635 foot in length 85 feet in bread311 and will claw 29feet fully loaded The name of the second ship has not yet been chosen ent writers and songwriters included to explore avenues of purely Canadian type of humor in the Englishspeaking theatre This years version SpringThaw 54 drawing for its topical satire from Such subjects as the Strat ford Shakespearean Festival west ern politiciansand the nations new world status features stars of stage screen and radio including Mavor Moore Jane Mallett and Pegi Browm SEALS 1N HARBOR CORNER BROOKNFLD CPl Seals were seen swimming in the HumberArm early in April pok ing their heads over the light patches of ice Severalwere taken in nets by fishermtén farther out Special Laurentian Pathfindcrchluxe and Pathfindcrprovideachoice of31differentmodcls all immediately identifiable as Pontiacs by their new beautiful and distinctive Silver Streakstyling The 1954 Pontiac more brilliant than cverin appearance offers greatérvalue in terms of power economyfand allround performance BuicksifwoDcor Super Riirigrafedan RAKISH SPORTS CAR styling of Buicks twodoor Super Riviera sedan makes it asurcflre beauty winner for 1954 Model led after Bulcks famed Skylark sports car it features the new panoramic windshield cutdown belt lrneffull rearwheel cutout Contract for con Bolton M0 us rumor gt St are ww WWW v33 gt no 3133 and refned sweepspear molding The Super Riviera is mounted on 1271nch wheelbase and is powered by 182horse pawer engine when equipped with Twin Turbine Dyrraflowere wheels areoptlonal CPR lEmpresses The new 1954 Pontiac VShown hereby Salesman Nig Edge inasterworktof enginepring leadership run manna catamaran wnnnssou not 21 195141 Buick Presents Comolelety New line of Automobiles for till Buick today presented com pletely new line of automobiles for 1954 studded with the most revolutionary styling changes since the Introduction of streamlining The new Buick come in four series with all new roomfer bod ies beautiful new exterior and in terior styling longer whrzelbasgs panoramic Windshields that permit up to 19 per cent more visibility and more powerful and efficient V48 engines The Special Series makes its de but in the Vtl class in 1954 with brand new 150 horsepower engine modelled after the volvcvinhead VB introduced in tit3 Roadmaster and Super Series last year Horsepower in both the Road master and Super Series has been increased with the Headmaster boosted from 188 to200 and th Super from 170 to 182 New also to the Buick line for 1954 is the Century Series design ed to sell in the price range be tween the Special and Super The Century which features 200 horsepower ROadmaster Ellfiine mounted on Special Series chas sishhas very high powerto weight ratlovand is an outstanding performer Allsteel estate wagons are avail able for the first tlme this year in the Century and Special Series From both styling and engin eeringstandpoint the 1954 Buick is by far the finest in Bulcks long history of outstanding motor car design company official said Eightythree major styling and mechanical changes have been en gineered into the new line more than in any other single year in Buick history Among the outstanding styling features are the new panoramic windshield full rear wheel fender openings and sloping door line on all twodoor Rivieras and converti bles builtin sun visor and rain cove on fourdoor sedans in the Roadmaster and Super Series new high crown front fenders Which permit the driver to see the right fenderat all times and new in strumenkpanel Other outstandingfeatures in the new 1954 Buicks are thenew V8 engine in the Special Series new combustion chamber design which increases power and economy new power brakes new front endsus pension which improves steering and provides better cornering abil ity and cowlventilation finer more artistic use of chrome trim is evident throughout the entire 1954 line Thesweep spear molding so closely identified with Buick has been restyled along the lines of last years Skylark sports convertible Thcgrille styling also has been enclosed in chrome frame The traditional Buick emblem on the front of the hood has been replaced with them BUlCK in nar row delicate latices The new panoramic windshield which has up to 18 square inches more glass aioa eliminates the traditional rearward sloping front body posts These posts have been relocated about six inches back of the leading edge of the front door On the Headmaster and Super ser ies the from body posts are in vertical position Do the Century and Special they have reverse slant This permits much greater visibility of cross street traffic with resultant iricrease in safety distinctive sports car flare has been given all twodoor Rivieras and convertibles in the 1954 Buick line by slanting the doorbelt line and opening the rear tender to fully reveal the rear wheels similar to last years Skylark styling Interior styling has been enhanc ed by new double roll instru ment panel similar to the one on Buicks experimental Wildcat new speedometer unique in the entire industry is featured on the Headmaster and Super Series The new speedometer consists of red line that moves horizontally across scale graduated from to 120 miles per hour New styling alsois featured throughout the interior with many 3w combinations of colors in ny refined with thin bars of Ion broadcloth elascofab and lea ther The new V8 engine in the Spa clal has the same overall dimcn slons as the V8 in the Roadmastcr and Super This permits the inter changeability of numerous parts to simplify servicing and mainten once The Special Vtl has 264 cubic inch displacement and an 81 to compatssion ratio in Dynnflow equipped cars In cars equipped with standard transmission compression ratio is 72 to fourway power operated front seat adjustment is offered as op tional equipment on all models in the Roadmaster and Super Series and is standard on the Skylark An electricallyoperated radio antenna also is standard on the Skylark and is available atcxtra cost on all other models Power brakes optional on all Dynaflowequipped cars have been improved through the addition of an electrically driven vacuum pump whichsupplies sufficient vac uum for power braking whenever the ignition is turned on The vac uum pump automatically cutsout when the engine turns up 300 or more revolutions per minute Both Dynaflow and safety power the salesman Don Young admires Super Convertible one of four Buick lines at Stmcoe Motor Products Tops in perform ance comfort economy one or 1123824 VANDiBRbUGHT To You BY TIMbothrhiilfh€ lurk bold uum 1i come Anxious Compete World Markets The loss of export sales has not about because Canadian manufacturers are unwilling to sell at prices low enough to compete in mos markets Actually they are willing to accept lower profit on cxpor units because they want the extra volume They have the advantage of 99 per cent drawback on the customs duties paid on im ported materials and components which go into vehicles produced for export They also have some auvantages in the costs of packing and shipping units for overseas sale Canadian automobile nanttac turers are anxious to sell more of their products abroad but see no immediate hope or substantial increase in export business The import restrictions against goods from dollar countries which have been set up by all Commonwealth countries which are our traditional customers are effective in curtail ing automobile export operations Another vital factor is that sev eral countries in which the in dustry once enjoyed large markets for Canadian vehicles are expand ing their own automotive indus tries and becoming increasingly in dependent of imports While automotive export mark ets have been dwindling the im portation of motor vehicles into Canada has increased substantial In 1939 Canada imported only 681 vehicles from the United King dom and 17600 from the US In 1951 imports from the United Kingdom totalled 30800 while im ports from the US remained al most on par with 1939 at 17400 steering continue as standard equipment on the Roadmnstcr Ser ies and optional on all others Swingout front door hinges provrdc up to one and onehalf inches more entrance mom to the front compartment of all 1954 Bu icks The new lines come in 16 models with six horsepower ratings and two wheelbases All Roadmaster and Super models are mounted on 127inch wheel base This represents an increase of one and onehalf inches in the wheelbase of the fourdoor sedan and an increase of five and one half inches in the twodoor models in these series All other models are mounted on 122inch wheel base an increase of onehalf an inch The horsepower rating of the Special is 150 with Dynaflow and 143 with SynchroMesh transmis sion Horsepower output of the Super with SynchroMesh is 177 and 195 in the Century The Skylark which has been completely restyled for 1954 is powered by the 200 horsepower Roadmasterengine the 1954 Buick