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15 Mercury MeccucyvblnicolnMcteor dealers in out me mom styling changes and additional color and trim corn binstlurzs characterize the new Mercury passenger cor for 1953 which where shown to Conadlan public for the first time at MercuryldncoluMcleor dcelersblps Dec II new enlisted system Ind new air cleaner have been adoptedtovredbce exhaust system back pressure full length side moulding mesa Mercury cows at mnk Farm on tbcois of new chrome mud are changes as in the gout and your All models hove onepiece rear windows New also in is twopostman dour chock mech anism the extra doorstep helm at the balbopen position equecielly useful in close parking con ditions Shown here wort is the Me montmy Equalizing Freight Styling Louver Matter of Business Economics Canadian manufacturers are oc casionally asked why the industry does notobsorb in the retail price an equalized freight charge so mat the customer in British Columbia would pay the same retail price for his car as the man living nextdoor to the factory Without being in the least Wetland this is like baking why the cleaner will press your pants for 50 cents ona andvcarry basis but demon l5 cents it be has to call for the trousers and de liver them And one might well And Wider Styling changes to give lower wider appearance andvlmproved our performance are among the notableccbievementan the 1953 Mercury now available through Canada in addition the Mercurytor 1953 hes new twoposition door check on theidoors of all models This extra door stop potitionls safer and more convenient especially in crowded parking areas With it doors can be held in halfvopen position as well as in the stand ard fullopen position An appreciable improvement in mercury performance has been brought about by changes in tbe exhaust system and new ou cleaner straightthrough mutt ler replaces the threepass muffler iused on 1952 models and the toll pipe has been enlarged by lawn inches Thesa improvementshave decreased back pressure as much as 50 per cent providing more efficient use of the power level oped by the engine lhcse changes are responsible ask as counter question why the railways charge only $5 to carry shipmentfmm Ottawa to Montreal but perhaps $25 to de liver the same shipment to Van couver always be debated but the answer seems to be one of baslgpbusiness economics The list price of the car at the factory is the for the dealer in Vancouver as it is for the desi er in Windsor Oshawa or Handl ton As is common knowledge Canadian manufacturers are pro hibitedby law from establishing rtail prices The cost of transport for the ullvround improved per mg me new carfrom Oshawa or formance of the Mercury Dermlm Windsor or Hamilton to Vancouv once which trims more than four er quite naturally is much greater seconds off tbetlme accelerat than mat on delivery to Toronto in from standstill to 80 miles But most people would agree that hm the chtomer From the front the new Mercury appears lower and wider due to newly designed hood ornament heavierchrome hood lip moulding and newaccessory bumper guards New chrome side mouldings make the cars look longer and new chrome twind splits on the side add distinctive touch The Monterey hardtop and convertible models come with fender of Helpingto give wider appeery once from the rear is onepiece back window and resiyled deck lid lock and ornament Interiors have been campletely resume with all new and luxuri ous fabrics Awidec1sction of exterior col ors is available including ve new metallics There will be nine mews in Toronto would be Mr basic colors and 12 twotone com binntioxxs distinctive gold lettered crest on white background marking the fiftieth anniversary of FmdMotor Company is mounted on the right side of the instrument panel all models Themeare four distinctive mod in the1953 Mercury line hem designed to standiout on the Canadian road in styling and performance All come with cus tom interiors newly developed mechanism raises and lowers the top ofthc new Mercury convertible taster and easier Thisspeclal ball hear ing unirraisejs the top speedily and guides it into plOper position autn matically eliminating any possi bility Groverstress at any point BYCameo Oftbe bblcountiesfrovinceofdntario Simone has the eighth highest registration of passenger corsgninth in commercial Vehicles=a1id eighth mitotal registration are more passenger vehicles registered inSlmcoe 2177 There than in either Newfoundland l33l83 or Prince Edward Island 111355 and almost as many gather The tablefbemw sliowsjthc registration byzcounties intent ComJ lounty metem Toto Alscma 134 it Nortolk as the tvvo prayinccsjput 1201 37464 44329 31521 1735 6306 2631 3907 10185 2773 12988 noes 1835 20596 3310 on Middlesex Ndrtbumberi an Jarvis is hem and are boat highly incensed if he were asked to pay good part of the shipping charges on thetcar destined for Vancouver There much interest in the role of Canadian motorfear manu facturers as exporters Until recent years exports form ed very substantial part of the business of the Camdiamautomm bile industry in 1939 for ele almost 36 per dentof Canadas total automotive production was lllvlortion dropped steadilysincb the en of sold abroad Th World War II because of the world currency situation and the 1mm restrictions imposed by many countries Pmbebly the 90 wmMay To Shipyards Staff Work New Boat Midlbnd Free Herald Erwloyment at Midland Ship yards now about 500 in the yard on adory Hm Etpansion pietion of their rst obit Ernst Lelia Cam in eve of the worldn Lesa em era anonom are sword of contract for the of Ham would officially pat the surface treatment plant It is plen situational Flowing me nod to be in operation by August The new Canadian company will The nstob which this then be equ to manufacture We world Mitch clanmftlt full line of optical and scientific WW8 entries mm man Bnuiglnsnuments as well as cameras in be he 03 Calm istates President Guentber Leitz At present only kitti optical DurinmNorthmberiand Counties immwmnw are heme mmlgmy Already mm are WWW manufactured in Canada the bait Years Wm 99 once of the parts being imported er than ever and that his 01 from Wetzler Germany for assem wxll be mnemhnce during the my new four days of 011 to it LEA Im RANGE my moron of the first to seed wheat in touch in this years smart leather rumba this spring was Dick Mc acct es Tney ore Askill who started seeding in April on his farm near Gladstone huge duff may so to 000 when the elec trlcians joiners and other related trbdes are taken on later this year Work on the new 7mm plim bull is progressing favorably al though the steel supply has not been entirely adequate It is ex pected the boat will becompleted by early spring 1954 Painting several yard build lugs is under way and new fencing is being erected at the easterly end of the propenty adlacsnt to the coal pilm Calumet don the conston of new Patterson Line carrier has gone to Port Arthur yards it is understood that the former oil tanker beipgibuili in com Consider Night Opening System cwnr cmcnu TRANSMISSIONS MemoMorin Bruiser Touch0Matic Overdrive bothoptionnlot cost or SilentEase Transmission Midland Merchants Meeting ofthe mewbantsv com mittee of the Midland Chamber of Commerce is being convened by its den minnows poll recently unwelcome retellrs be continued Showed 55 per cent infavior of Eriduyg robber Sath evenins Land er eccentrics murmur thmmgvereto close Ail vpercentprei Nettie have however yet taken won gt with naive Unied Design where blend to give greater conrm convenience mentality misnctive styling com inEMHent panehfpacet ermrys nmimproved higbcomPression lZSBpengine delivers manpower and economy Scum itsthegreateet an rnrtsvecbd um mems There is plenty of choice in lea3 GLADSIONE Han CPD mer timings to add the finishing 1953 long and icon tall and slim or downright NEWLY STYLE Maison passenger cars for including the Customline PourDoor model shown above are availedile in the widest range of it colors and interior trim selections in Meteor history They were publicly Meteor dealerships across Canada on introduced at Mercurylincolu Thursday Dec ll Again in 1253mm powerful V8 power the Customlincr and Crest on song engine in the Mainline acr suspension has been newly Ir more automobile safer ride