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The Oakville Beaver, Wednesday February 4, 2004 -A3 Thin may not be beautiful, but unhealthy and unreal just marketing to the masses, they are able to make more lines and wrinkles, women have a tech money." said Jasper. nical solution to avoid looking angry. In other words, advertisements generate constant insecuri Even athletic uniforms worn by women requires sexiness, said Jasper Society's cure for obesity may be worse than the condition, ties among the public. who pointed to the B y keeping consumers in a perpetual state of according to a physician in the eating disorders clinic at Olympic rulebook for dissatisfaction, Toronto's Hospital for Sick " We've become a fat it prompts more female beach volleyball Children. buying as a rem players. phobic society. Yet the Media messages have It states they must edy. almost brainwashed con reality is that our Jasper pre wear a bikini on the sumers into thinking that weight is strongly sented a 1933 sandy court and have no thin people must be, by their ad influenced by genetics." more than six inches of magazine mere appearance, fit and fabric on their hips. e n c o u ra g in g healthy, while fat people · Dr. Karin Jasper In fact, obesity women to drink aren't. beer and avoid may have little to do Dr. Karin Jasper shed becoming skinny. 'Nobody with diet and more to do with stress, light on the marketing likes a skinny girl', the ad said Jasper. manipulations of the mass proclaims. A study reported last year found media to about 45 people, She juxtaposed that 70that even when children from families who attended her seminar at year-old tenet with a current with rich and poor incomes ate the the Halton Healthcare beer ad depicting a super slim same diet, the poor children still got Services' Oakville-Trafalgar woman selling low caloric fatter. Memorial Hospital (O TM H ) beer. The stress hormone called Cortisol site on Monday. " W e've become a fat pho was present in the children living in low This is Eating Disorders bic society." said Jasper. " Yet socioeconomic settings. Awareness Week, time set the reality is that our weight is Cortisol helps the liver convert fat to aside and intended to strongly influenced by genet energy, but also signals the body to store encourage people to cele ics." fat in the abdomen. brate the skin they're in. Parents need to take responsibility However media com Striving for an airfor getting help for children suspected mands otherwise. brushed ideal or unachiev Ads order readers and or confirmed to have an eating disorder, able perfectionism with viewers to `shape your life', said Jasper. our bodies is simply set "The problem won't go away on its `take control', and `control ting ourselves up for yourself. own. but the illness can be over inevitable failure, or Similarly an ad for Botox come." worse, health problems, 1 A parent support group for children injections demand that said Jasper. F a s h io n Victim Fam ine Victim women shouldn't look angry with eating disorders meets regularly at "The ideal body shape or stressed even when they 7 p.m. on the second and fourth nowadays minimizes Mondays of each month at the are. women's shapes to preChantal Ayotte · Special to the Beaver B y injecting a form of bot O T M H 's Lawson Building (second pubescent levels, which is the opposite of our intended This poster was displayed outside a seminar on Eating ulism in the face to paralyze floor). muscles that prompt frown For more information call 905 338genetically influenced size." Disorders at Oakville-Trafalgar Mem orial Hospital. 4379. said Jasper. By Melanie Cummings S P E C IA L T O T H E B E A V E R H e a lth y b o d ie s c o m e in a v a r ie ty o f s h a p e s a n d s iz e s I Chantal Ayotte · Special to the Beaver Toronto's Hospital for Sick Children Dr. Karin Jasper spoke at an Eating Disorder seminar Monday. It is nature's course to increase the amount of body fat on pubescent females. It's necessary to begin menstruation, reproduction and increase bone density, said Jasper. But dieting puts health at risk. It spawns a pre-occupation with food, compromises brain, heart and other organ functions and could lead to an eating disorder. According to the National Eating Disorders Information Centre, 90 per cent of women are dissatisfied with their body shape and 80 per cent have dieted by age 18. Consumer capitalism dictates such mindsets, said Jasper. " Creating homogenous desires among a large population is far cheaper for capitalist enterprise to advertise. As a result of Maybe it's time... to rediscover sexy. *C o b b l e S l O N E m b e rS S un. Closed Horn's: M o n .-F ri IIM ipm Sat. 10- 5 pm Try our crowdpleasing pbtinum award winning sandwiches f J [ * Great Good · Always Fresh · Always Delicious · Fasf, Friendly Service GoodUfe makes it easy to start looking and feeling your best! 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