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E, Get a rainbow of (NC)-Being green has never been so colourful now that there's a zero-VOC paint in a rainbow of yua .0 Ehues.anw M VOCs, or volatile organic compounids, are solvents clu that get released into, the air as paint dries. Exposure toanm high amounts can pose health hazards, which is why, nee by the end of 2010, Canadian law will regulate the aio VOC content in paint. r Fifteen years ago, Benjamin Moore introduced its in fnrst zero-VOC pai aero nmnt inal milestone even a l though the palette was restricted to pale colours. Now the company has developed a technology ac yielding a VOC-free formulation regardless of the cun colour. The new line, Natura, is making its own histo- tew ry because it's rare to have a truly zero-VOC paint M available in limitless colour choices. i i n There are a lot of myths and misunderstandings arion about zero-VOC paint. Here are a few:t • Myth: Low and zero-VOC paint means a limited n rle colour palette to choose from. ple excehiouh t pae arected pheaeitiono colourpanin Nowus the cpany bas deonpted a ehnooyac colouratte. The line ua is aklin a ownhso thew rym bclue ithe rare t be ruzero-VOC pit avaiablein lmitlss clourchoies.r Thee ae alo ofmyîs nd isudestadns ationm a Myth: Load zero-VOC paint mes ai Ned e color plete t chosefro. aprieo pime becsehean If sed ona bec t Ai- ether * Fat: als Soe pint aim tobe OC-ree onM p•cF ecpinItinffce byteadiino coloran and e space "A fect t room colot "Wh ing c budg appre In a bat ovati value al tb plans W environmentally friendly paint its pure white formulation, it is. But, when k the paint store for a colour, that's where hen colourant is "mixed" or added in. The ant is a culprit, adding VOCs. The deeper ore saturated the colour, the more colourant and, obviously, the more VOCs. In com- i testing, it was found that Natura releases otal volatile compounds than other top-sell- ro-VOC paints. There are some paints that itimately zero-VOC due to the use of dry nts for colourant. But, the colour perform- Jf these types of paints is compromised e the dry ingredient doesn't disperse well in t paint. It reduces colour fidelity yth: Zero-VOC paint is difficult to use. act: The new paint line promises easy appli- excellent hide and outstanding durability s fast and is virtually odourless. And, it is washable, as well, within days after it's been d. w.newscanada.com oIour takes baths from blah to aha C)-Today's bath has been redefined as home spa, the place in a home where you can retreat to for a reviving me-up. So, when it comes time to give this room a pam- g of its own, consider paint and ower of colour. Its a quick, easy conomical way to invigorate the splash of paint can be the per- onic for toning up a tired bath- suggested Benjamin Moore ur expert Sharon Grech. ether it's just a fresh coat of exist- olours or a whole new palette, et-conscious consumers will ciate the affordability" today's volatile housing market, h makeover remains a home ren- on that still is a wise investment, increasing a home's Often, just a simple paint job can be so transformation- t it also can achieve comparable payoffs whether your are to stay put or re-sell. hen it comes to bathroom paint, conventional wisdom has always dictated that only a high-gloss finish will do, to avoid telltale water spots and streaks from showing. Now, according to Grech, Benjamin Moore has developed Aura Bath & Spa a matte finish paint that locks out moisture. "It is exceptionally eco- friendly, low-VOC premium perform- ance paint that retains the colour integrity regardless the steamiest con- ditions and offers a terrific option for consumers." The new formulation is available in 1,800-plus colours. With a choice of colours that exten- sive, deciding which ones to use can be the biggest challenge. "The cool palette of blues, greens and watery hues is, of course, a popular choice for creating a calming and serene setting," she advised. "Think about using the warmer end of the spec- trum-yellows, oranges and pinks-if you want a room that wakes up the senses and is more stimulating and lively." You can leam more online at www.benjaminmoore.ca. www.newscanada.com 905-878-2341 ext 212 w nw.m.M 555 Industral Dr., Milton, Ontario L9T 5El Saes Representative e-mail: dianew@miltonCanadianchampion.com FLYERS: YOU EITHER LOVE THEM OR HATE THEM...... BUT HERE ARE THE FACTS! Fat 1... We can define your target market within Milton or our rural areas, and send flyers out to those homes you wish to offer your service. Fact 2... This means that you can distribute as little as 1,000 flyers, or go to each of the approximately 26,000 homes we deliver to. Fact 3... At a cost of only $50 per thousand, you can promote your company in your marketing area at a cost that is very affordable for any business. Fact 4... According to the Kubas Report marketing research study, 83% of households surveyed in Milton find flyer information sources useful in making buying decisions. Fact 5... 75% of our readers prefer to have flyers deliv- ered every Wednesday or Friday inserted into The Canadian Champion. Fact 6... If you want to enjoy the same response to your advertising message that our numerous regular flyer distribution customers receive, then cal] me. I can help you put together a program that will work best for your business or service. Call your Canadian Champion Sales Representative Diane Wolstenholme at 905-878-2341 et 212 5,000 FLYERS _ ...Designed! Printed! Delivered! Ony 499 PlusTax *One side B/W 8.5x11. Special Pricing aise available for different quantitles and with process colour. Cal: 905-878-2341 x212 ma" À