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A4 -The Canadian Ch'amp ion, Tuesday, Ju ly 05, 200 15 ReiserToayChampion readership at ail-tim Ages18 Mo. - 5vears ri~~c le\ e, ends, Music and Me 905-875-6867 Readership et The Canadian Champion is at an aIlltime high. according te a recent- ly-released 2005 tnarket survey. Done by Kubas Consultants, an inde- pendent market researchi organization. the bi-annual survey indicates a înuch higher readership of community newspapers coni- pared t0 Toronto's dailies. 1I arn very pleased with the readership level of The Champion. I is at an ail-tinte high. This is a reflection of the communi- ty's involvement and affinity with the paper.' said Champion Publisher Ian Oliver. "As always. we feel very privileged to be serving such a wonderfully cotnmunity- minded town as Milton." The 2005 survey shows 91 per cent of adults over age 18 read an issue of The Canadian Champion in the last week. An even higher 93 per cent read at least one of the past four issues. The Champion, which now has a circula- *l OF Milton LTO Online :71.9R.1 wwwmultotcaI lion of 20,768, uses the survey as a meatîs (of' tîeasuritsg readership -high levels of' whîch can he aîîribuîed o îthe svonderful Joh that our carriers do in getîing The Chamspion te every home in Milton," Mr. Oliver said. Il's good news for tIse newspaper and provides valuahle inlorination. "Thie exîremely high level of readership in tuni means high respotîse levels for advertisers, which allows us 10 invest back in the producl. Il's a very positive cycle," Mr. Oliver said. The newspaper also uses the sîudy as a tool 10 measure market trends for ilself and ils customers. "We make modifications to our publica- tions to inake sure we are aligned with the needs of our customers, both readers and advertisers. We can also provide advertis- ers with valuable market information not only relaîed 10 the market, but alto 10 local trends specitically related 10 their area of business." Mr. Oliver said. Readers spend an average of 22.7 min- utes with the paper when they pick it up and have varied interests. So what are our readers interested in? The highest levels of inlerest are in local and regional news, wilh readers keen 10 see coverage of healîh and environmental issues. Readers are alto interested in ouldoor recreation and restaurants and dining. Advertisers will be happy 10 hear that 93 per cent of respondents said they were interested in shopping information - 85 per cent indicaîed interest in real estate whJle 91 per cent said advertising Ilyer,, and store circulars are uselul. The survey fouîsd Ihat readers arc heîhl women (52 per cent) and men (48 peu cent), the majorîly of whoin are aged 501 and up. Most have posi secondary educalien atud work either full or part lime, are man ted or co-habiling, have childres, own their 0%ui home and have a household incemne of' more than $75.000). According 10 readers, the most highîy- rated communiîy services include flie fire department, police. hospital facilities, parks and recreation and garbage cellec- lion. When il cornes 10 sports aclivities, read- ers work out ai home, golf, bicycle, camp and boat. On their off lime, Champion readers say they entertain friends, rent videos, dine out, read, garden, eat out and go 10 the movies. Readers use retail shopping venues 10 a great extent, shopping ai hardware and building supply stores, grocery, department and drug stores, shopping centres, other relail shops, sporting goods and elecîronics stores as well as home fumnishings, fooîwear and craft and hobby shops. This lime around, the 2005 survey showed readers' shopping information cornes from store flyers, The Champion and then catalogues, Given highesl marks by readers is The Champion's real estate, shopping and advertising information and sports cover- age. 775 Main St. Eat Multon 905-878- 1488. (cnoi m l.W GOô Ski www.thedanceshoppl.com Summer Dance Camp Registration THURSDAY JULY TH From 6PM TO 9PM cf the stuCio. Summer Dance Camp Dates Ag.s 5to 12yrs. Aug rto 12 TH Early drop-off and late pick-up avoUable Co*- only *150.00 plus enT Competitive -Dance Company Try-outs / Workshop MIN Company - JuIyl" Pto 15