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14-The Canadian Chamnrior Fiday Octob ?9 2004 - I IoSarli'to Please MIi out Metroland 2005 Readership Survey How would you like 10 get paid to, do some reading and a bit of writing? Soon several hundred families in Milton will receive a copy of the Metroland 2005 Readership Study. Homes have been selected aI rau- dom across town 10 receive the 88- question survey. which seeks infor- mation about where residenîs gel their news and shopping informa- lion. and also their current buying habits and inteuded purchases. People receiving the study have heen sent a $2 coin 10 thank them l'or their lime and Io encourage them 10 prompîly returu the ques- tionnaire. The eîghîh hi-annual study is being conducîed across sonîhern and souîh-central Ontario by Kubas Consultants of Toronto. li's being doue oan behaif of Metroland Prîuîing, Publishiug and Disn-ibutmng Ltd., whîch owns The Champion and a hosi of other com- muniiy newspapers and monthly periodicals and magazines. About 20.000 readershîp surveys wîll be sent across the Metrotand market. Champion advertising director Wendy McNab said the Readership Study is an importat bol in mauy ways. "ils desîgned lii tell us who's receîving the paper and sshoaciually reading tl. shte aid. "What we're also trying 10 kiiow is where we stand against other media in the market, consumers' purchasing behaviour. demog-aph- ics, as well as their lifestyle and recreational actîvities. -Ultimately il is for ourselves 10 help our clients make wîse pur- chastng decisions when il comnes 10 making iheir advertising invesi- ment." She said the study's resulis are made available t0 the paper's ,idvertisers. Copies of the study's findings should be ready by laie February or early Maech. Ms McNab said the rate of returs tuor past studies is iu the 41) t 510 per cent range, wîth The Champion aI the hîgh end traditionally. "The studies hase always shuisn that Miltoîn residents rely heavily on The Champioîn for their loscal news aud shopping infornmation, she noted. "Il also shows wlîat a healthy. vibrant. growing market Milton is. ,Sleeman president speaks to Chamber Ninaara College Canada The Milton Chamber of Commerce celebraîed small busi- ness achievement last week wîîh a special breakfast eveut ai Glencairu Golf Club. Keynote speaker Rick Knudson, president and chief operating offi- cer of Sleemat Breweries, detailed how small businesses grow firsi mbtc success stories and then in industry leaders. He also discussed Sleeman's produet lines and marketing aimts. 'Sleemnan is a perfect example of how small entrepreneurial compa- nies wiîh innovative ideas eau grow mbtc industry leaders," said Halton MPP Ted Chudleigh, who also atîended the event. "The Ontario PC Party under- stands that a competitive tas struc- ture amtacîs entrepreneurial smal business invesîment, whîch strengîhens our economy and brîngs jobs. We sîmply can't afford 10 kil) small business wiîh hîgh taxes.'- Mr. Chudleigh congraîulaîed small businesses across the province for maintaining Ontario's economic strengtb through job cee- aion spurred by innovation. î: k Turn Up A Winner!U Corne in for your chance to win* am it4 ;&W 111116: AIR CANADA vacations Cuutest Cluoffs December 22, 2004. Fuit Cuntesi Rutesin Stur $1 off Any Sandwich Mh.. N.w.Mho 04, 2004. £xpbr. NovunNr 04, 2004. Vat.d ai 598 Ontaou Siet Witos unty. Nul nalid Vafid ai 598 Ornu Street. Mâtun o<4y. Nul vais in n runctiov witv any uther utter ur cupon. in uunîunictiun with any otisar utter or coupon. Public Notice Your Rights Under the Personal Health Information Protection Act The privacy of your health information is inportant. On November 1, 2004, the Personal Health Information Protection Act, 2004 (PHIPA) cornes into effect. The act: " Creates noies for the collection, use and shaning of personal health information by doctors, hospitals, pharmacists and other healthcare providers; * Gives you the right t0 request access f0 your own health records from yotar healthcare provider; * Gives you the right to determ-ine how your personal health information cari be used; * Gives you the right to requeut corrections f0 your health records if the information is mnaccurate. If you believe that any individual or orguanization that provides you with healthcare is not following the noies of PHIPA, you may complain tu the Information and Privacy Conomissioner For more information: CaU our INFOline at 1-800-461-2036 M.TY 1-800-387-5559 Visit: www.health.gov.on.ca @D Ontario A 2005 îd a ! tîblî Hot Tubs & Many More Prizes... $.50 off a Toffee Apple Danish