Ontario Community Newspapers

Canadian Champion (Milton, ON), 16 Mar 2004, p. 9

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The Canadian Champion, Tuesday, Match 16, 2004-9 Limo company wants you to arrive in style By STEPHANIE THIESSEN The Champion Miltonian Brian Joncs has a fariner 's wife with traditional values to thank for the success of bis limo company, Memory Lane Limousine. Lt ail started wiîh a 1983 poker gante in whicb a card-savvy Norwood farmer became the owner of a dilapidaîed 1959 Cadillac Fleetwood series limousine. His wife wasn't imprcssed Ihat the car was eonnected 10 gambling, and told the fanner 10 gel il ouI of her sighl. One evcning in 1986. Mr. Joncs - who happened 10 love old cars and himself was tise owner of a (957 Chevy BelAir - was driving past the field whcn bis eyes caughl site of the vehiele. He retumcd the next day, knocked on the fanner's door and inquircd about the limo. Tise farmer said be didult want moncy for il, he wanted instcad 10 trade il for a car thal ran. "*Someone I knew was selling an Inmpala s0 1 bougbt il nd made an even trade," Ms. Joncs said. He broughl Uic car home and began Uic lcngthy, painstaking restoration proccss. Il wasn't an easy task. Tise car was paintcd seven différent colours, and that was Uic least of ils problems. Juat 23 years old aI Uic lime, Ms. Joncs nai be thougisi about giving up Uic restora- lion afler he pourcd $9,000 into il and il stilî wasn'î flnisbcd. "I bad Uioughts of sclling it, but my girl- fricnd's dad (aI Uic lime) convinccd me 10 keep going, saying, 'You don't wanî to give up on your drcam."' At tise limte, Ms. Joncs drove limos for a living, and decided be wanîed 10 start his own company, starling witb the '59 Cadillac. Two years and $24,000 later, Uic car was ready for ils debut, îransporting ils first wedding party in 1988. That was just the beginning. Memory Lane Limousine now has a fleet of four elassie and four traditional limos, plus a newly-acquired 1 8-passenger' luxury limo bus. "That was Uic only thing we felt was m.issing," Mr. Joncs said. Bis collection of traditional limos includes a 1975 Rolis Royce Silver Photo by GRAHAM PAINE Memory Lane Limousine's Brian Jones proudly dispisys his vintage 1962 Austin Princess limousine and i 0-passenger mega stretch Lincoln. Shadow, a 1962 Princess and a 1967 Lincoln Continental famed 10 have heen owned by Dean Martin. There's somelhing for evcryone, he said, adding not cvcryone wants an over-the-top look for their special day. Its an overkill of styling," M. Jones said of his '59 Cadillac. "People cither love it or hate it." Ms. Joncs' first acquisition isn't the only vehicle with an mnteresting bistory. Brides and grooms alike are oflen thrillcd when they discover they can ride in the samne himo the Beatles did in their 1964 world tour. "They came in at the last minute wanting a British-style limo," M. Jones said of the '62 Austin Princcss, the samne model used for years hy the British Royal family. Be added thc car has also seen the likes of Sophia Lauren and thc Qucen Mother. Ms. Joncs' eight-year-old son, David, is atready mbt limos, said thc proud dad. "Uc bas a great passion for thse business. Uc helpo dlean the cars and packs the cool- er.1 David has juot eight more ycars to wait until bis dad hands over the keys t0 the '59 Cadillac on his I 6th birthday. Memory Lane's showroomn is locatcd on Uic Joncs' own propcrty, makcing il easy for alI members of the family to chip in and lend a hand. It also means he can spcnd more lime with Uis family. Wben Ms. Joncs has 10 show a car on a Sunday or a day he's ot working, the showroomt is just a sîep away from lus home. He can do lus joh, and then quickly retum 10 being dad for Uic day. Ms. Joncs said he urges Us fcllow entre- preuners to fmnd sometbing Uiey love t0 do. "It's as important 10 do somcUimg you absolutcly love as much as il is t0 make money." To fmnd out more ahout Mcmoiy Lane Limousine, ei (905) 332-1677 or visit www.memorylanelimo.com. Stephanie Thiessen coni be reached at sthiessen@amiltoncanadiancýhanpion.com. vShowcase booths selling off quickly The Milton Chamber of Commerce has announced hooths for its 2004 Showcase Milton are already three-quarters sold out. This year's show will be held at the Milton Sports Centre May 28 to 30. The event will showcase producîs for home and garden, travel, entertajament, fitness, automotive. real estate, insurance and much more. Chamber executive director Sandy Martin said with the thou- sands of new residents who have moved to Milton since thse last show in 2002, ils necessary to welcomc them t0 the community and draw them into activities, businesses and stores. 'We want themt ail 10 feel they belong in Milton as quickly as possible and t0 reahize how much Milton bas 10 offer." Sponsors of Showcase include The Champion, Travel Choice American Express, Bils Auto Body, Tenry Rowley Mechanical Ine. and Goodlife Fitness Centre. For more information and boots prices, cail Allison Mang at (905) 878-0581. Meor Le - mousne- meori el.o ôk Your Wedding Day 1959 CailcFleetwood Limousine 1962 Princess Limousine 1971 Jaguar Limousine 1SNpnfip Luxiary Limai.: * 1975 Roils Royce Silver Shadow * 6 Passenger Traditional Stretch Cadillac Limousine & Lincoln Limousine * 10 Passenger Mega Stretch Limousine (gloveht Iedcarpet sceI r j Me** e;-;potec bell'occhio gifis and good things A unique shop filled with home decorating ideas. Spring Cleaning Sale!! Begins Saturday March l3th - 20th. Up to 50% off on selected items. 500 Steeles Avenue East, Milton 905- 693- 9888

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