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',Driving pillow a big seller for local busies By RICHARD VIVIAN The Champion S afety in Motion of Milton has your back- should it cause you pain while driving that is. The Main Street business is the Ontario and Manitoba importer/distributor of a pair of products designed ta keep drivers comfortable and alert. The BackCycler - a massage pillow for the lower back designed ta improve blood flow and reduce stiffness while you * drive - is the company's biggest seller. "It can really be quite debilitating for people with back problems when they're facing a trip from here ta Montreal in their car and they would like ta be able ta get out and walk around at the other end," said Ross Sowdon, Milton facility manager. "Itis (praduct) helps the blood flow by inflating and deflatmng at prescribed intervals." Help available witb purchase Although the praduct camres a $590 prioe tag, many people wan't end up paymng tse full amnount - tlsanks ta a little-known program offered by most major car manufacturers. "If it's a new purchase or new lese they (manufacturers) have a variety of tubsidization plans rangmng from $500 ta $1 ,000 for these types of devices," Mr. Sowdon explained, adding a medical certificate is typicaily required under Use plans. "It's up ta Use individual ta make Use dealership aware Usat Usey have Usese particular challenges." Under some plans, dealershipt will purchase and instail Use product, mnvoicing Use manufacturer for compensation afterward. Others require Use buyer ta purchase Use praduct and apply for re- payment. "It just depends on Use company as ta how Usey like ta handle it and how mach Usey'll caver," said Mr. Sowdon. Manufacturer subsidy plans alto pay for Use majarity of pur- chases mnvolvmng Use campany's second pradact - Use Blinker Buddy. The Blinker Buddy - which runs for $285 - alerts people wba are hearing impaired if they leave Useir tam indicator on taa long. A cantmnuaily mncreasmng "blip" sound and a flasbmng light are used ta draw Use driver's attention ta Use occurrence. Wbile Use majarity of boUs BackCycler and Blinker Buddy sales came through the manufacturer plans, they aren't thc sale bayers. People with aider model vehicies have been scoapmng the twa praduets as well. "We get people callmng about it or consing in wha don't qualify (for manufacturer subsidizatian)," Mr. Sawdon continued. "We've alto had a couple of sales we've done in te last ittle while where individuals spend Useir whale warking day in an office chair and Usey alto happen ta have a back problem. Their healUs plans, wiUs a big enougit company, covered Use cost of Usis Using (BackCycler) because it does work on a normal office chair as wel." Photo by GRAHAM PAINE Rose Sowdon of Milton's Safety In Motion dispisys ons of the new BackCycler driving piIIowS - whlch helps blood flow and reduces stlffness when drivlng. - Tanning makes a llqp-tGift idea ul -- - - - - - - - - - - - - -